Trending Sources

8 Tips to Cultivating a Successful API Program

Vertical Response

Last week, we attended Apigee’s ‘I Love APIs’ conference at Fort Mason here in San Francisco. ‘I Love APIs’ is Apigee’s annual API (application programming interface) conference full of informative keynotes, workshops, and many opportunities to network with the API and developer community. Segment Your Developer Community : It’s important to segment your developer community, both internally and externally, to appeal to their different motivations and generate faith in the API. For external developers, trust is key.

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SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python. More exciting than the cloud deployment (which SAS had previously offered for SAS 9), Viya will be accessible through open APIs and scripting languages including Python, Java, and Lua, and – gasp – some components will be offered as on-demand services. CI 360 works on a very flexible customer data hub, although that’s a separate product owned by SAS’s Master Data Management group.

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5 Disruptions to Marketing, Part 2: Microservices & APIs


Microservices & APIs (and open source) form the fabric of marketing infrastructure. MICROSERVICES & APIs. Adobe has launched the Adobe I/O hub for API documentation and services across their portfolio and the Adobe Marketing Cloud Exchange to promote their growing technology partner ecosystem. all offer robust APIs to their data and services.

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An introduction to ecommerce APIs for non-developers


The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. ProgrammableWeb (an API directory) has indexed more APIs than ever before s, listing over 16,000 items overall.

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Got an Open API “Gamify Green for Good” Idea for Oregon?

Marketing Action

With the “Gamify Green for Good” Hackathon, Act-On wants to make it easy for inspired coders and designers to create an open API mashup that drives green, community-based offline behavior. Within ten days, gamers working together had discovered a solution to a problem that had stumped researchers for decades. Our collective goal: To do good, better. Sign up now. Inspired?

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Do’s and Don’ts of Working with Technical Teammates

Modern B2B Marketing

Having had the opportunity to work with plenty of these techy types over the years, I’ve developed my own personal list of do’s and don’ts for working with them. This All of these do’s and don’ts for working with technical teammates are simply practicing good interpersonal skills: 1. What’s a connector?”, “What’s an API call?”, and so on. DO Really Listen.

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Mobile Advertising Works. So Why is Nobody Doing It?


Early feedback from Facebook mobile Sponsored Stories corroborates the utility of advertising on mobile: A recent study by several of Facebook Ads API partners, Facebook’s mobile Sponsored Stories are getting over 13X the click-through rates and earn 11.2X the money per-impression on mobile compared to Facebook’s desktop ads. And I don’t understand why. NUMBERS DON'T LIE. 2016: 6.3%*.

Make Your LinkedIn Profile Work for You |

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. Make Your Job Descriptions Work Two Ways. want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. If you work for yourself, be clear about that, too. Further, make sure that when people read your job description, they are thinking about how to put you to work on their issues. Username: API Key ? work with: The Beauty and Problems of New Presentations. About. Speaking. Rockstars.

Prospects Are Like Snowflakes: Learn the Differences and Sell Accordingly [Guest Post]

Sales Intelligence View

Note: Today’s post is from Nipul Chokshi, who works in product marketing and sales enablement at Lattice Engines. They’re also a happy InsideView API customer! Marketing Partners Sales ABM account based everything account based marketing account based sales development account based selling insideview api insideview data insideview examples insideview lattice insideview lattice engines insideview partner smart selling insideviewWhether you call it “Account­-Based Everything” […].

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Knowledge management in the age of social media


On social media, things work differently. The leaders in the artificial intelligence field have developed API s that can be used to manage unstructured content such the one found on social media. Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. People are using it to post and share a variety of content. Conclusion.

How Closed-Loop Marketing Works


But how exactly does closed-loop marketing work, and what tools to you need to implement it? We know which are our most valuable sources of traffic and can work to optimize those that are underperforming. In order to make this work for you, you either need to do something very technical on the back end of your analytics platform or start using some software that does this for you.

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Marketo Working To Simplify Marketing Automation Adoption


By going from an unfriendly “IT centric, API driven CRM integration to a one-click, push button integration into Microsoft Dynamics” it does offer the promise of a quick ramp up time and a marketing department centric decision. At this year’s Microsoft Convergence conference  Lauren Carlson , CRM Market Analyst at  Software Advice and Marketing Automation Software Guide  had the opportunity to interview Marketo’s VP of Marketing Jon Miller. Miller discusses Marketo ‘s recent announcement and integration with Microsoft Dymanics CRM. ” “Knowledge.

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Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies. Demandbase API vs SmartForms integrations. Demandbase or ReachForce? Lead Scoring

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies. Demandbase API vs SmartForms integrations. Demandbase or ReachForce? Lead Scoring

Play Nice, You Two: How Marketing and IT Can Work Better Together


As marketing continues to embrace new technologies, there is a growing need to work seamlessly with the IT department to implement and manage their technology. how does marketing work collaboratively with IT? It isn’t difficult to imagine the chaos that would ensue if each department was working from independent systems. Custom API integration. Inbound Marketing

The Right Data Fuels the Artificial Intelligence Race

HG Data

Vendors are investing billions of dollars and years of R&D on what they see as the opportunity to change the way users work with their systems. And why the HG Partner API is helping companies bring our data into their applications. Big Data Business Intelligence Innovation Uncategorized Adobe Sensei AI Artificial Intelligence B2B Cortana Intelligence data Data Science data scientist HG Data HG Partner API IBM Watson Microsoft Azure Oracle predictive analytics R&D Salesforce Salesforce Einstein third party dataIn 1957, Army mathematician Wiliam D. Mellin was wrong.

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Add Some Zoom to Your Productivity with SyncApps by Cazoomi

Vertical Response

How Does it Work? These features work to inform you should a sync field not match up correctly, or data fails to sync between platforms. API and Developer Business Management Product Updates integrationsBeing an effective online marketer in 2015 means using numerous applications to get the word out. What is SyncApps? Getting started with SyncApps is a snap. Select the apps.

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A New VerticalResponse for Salesforce is Coming Soon

Vertical Response

Our recent hard work is now paying off as we’re excited to bring you a new and improved experience. API and Developer Product Updates Salesforce & VerticalResponse appexchange salesforce VerticalResponse for SalesforceFebruary 2005. Do you remember what happened 10 years ago? video-sharing website called YouTube launched in the United States. Hard to imagine. Or, tablet?

Google Maps Gallery: Showing Your Work Just Got a Lot Easier


We talk a lot about showing the impact of your work , but physically showing where your work is being done is even more compelling. Google Maps Engine and newly released Google Maps Gallery provide the tools you need to show your work visually and provide real-time updates. What Is Google Maps Engine? What Is Google Maps Gallery? Organizations Using Google Maps Gallery.

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Design Thinking for User Centricity: An Interview With HG Data VP of Product Faith Chiang

HG Data

What first stood out to me about HG Data was the quality of the raw material we are working with, the datasets they are able to put together is unparalleled in breadth, depth, distinctiveness and richness. Secondly, HG Data is a company with great fundamentals across the board – from the core IP, to the market opportunity, the culture, the leadership, and the vision.  I’ve worked in many startup environments, where there’s plenty of debate around which of these are most important to have – but HG Data has them all. Product strategists have a lot to think about.

New Snapchat Marketing Opportunities Arise with Upcoming API

Content Standard

Based on Snapchat sources, Digiday reported that marketers may soon have access to API support for the vanishing images app. The API Playing Field. When it’s rolled out, a new API would be a huge step for Snapchat. It is this hole in data that marketers are hoping to see filled by the release of an open API. Will the API solve these Snapchat marketing problems?

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

What Do We Need to Teach About Knowledge Work? Series Number : 060925-1--> Keywords : knowledge work, teaching, pedagogy. Abstract : Knowledge work is work in which the primary product is information that is continually interpreted and circulated across organizationally boundaries. This paper examines the teaching practices necessary in a climate of knowledge work.

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What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

But, to my mind, a real marketing platform needs more than just an app store and a published API. In particular, it needs API features that support the fundamental goal of a platform-based architecture, which is to allow third party apps to supplement the core functions of the underlying central platform. Some sort of self-generating wiki might work.

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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

Like Radius, Infer works by importing the client's CRM data and enhancing it with Infer's information. The actions can include sending an alert or creating a task in the CRM system, assigning the lead to a nurture campaign in marketing automation, or using an API to trigger another external action. But is it possible that predictive is already approaching commodity status?

InfusionSoft ICON: Contined Focus on Helping Small Business

Customer Experience Matrix

These product changes blend imperceptibly with service and partner issues, such as a customer life cycle simplified from seven stages to three, streamlined customer on-boarding process, and better APIs for partner system integration. Still, technology is the core of a platform strategy and APIs are the core of that. InfusionSoft’s existing APIs are fairly limited, but the company is engaged in a long-term project to expand them and to write its own applications so they work through the published APIs. This goes beyond making the system easy to use.

You Can Run But You Can't Hide from the Importance of Data in Modern Marketing

It's All About Revenue

2017 should become a turning point year as social networks and tools that tap into their data-rich APIs offer marketers more data than ever to help them optimize a wide range of marketing functions. 80% of CEOs are not impressed by the work done by marketers and believe marketers are poor business performers. Marketing equals data and data equals marketing. Data-Driven Marketing

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The Top 100 U.K. Marketing Blogs: How Does Yours Rank? [Free Tool]


So you might wonder -- how was this tool built, and how does it work? InboundRank uses three awesome APIs: SimilarWeb , Moz , and SocialCrawlytics. The SimilarWeb API pulls web traffic data and blog categorisations; the Moz API pulls domain authority; and the SocialCrawlytics API pulls average social shares. Looking for a list of the top 100 U.K. marketers.

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Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)

Customer Experience Matrix

Taking action within Pointillist works exactly as you’d think: for any event on the chart, the system can generate a list of customers that it will send to an external system. When I spoke with Pointillist a few weeks ago, the list would be a file export, but API connections were close to being ready. This makes things really quick. In other words, it creates a journey map.

Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]


Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. Our work days are spent monitoring and responding to our social media communities and strategizing how to optimize our business pages, generate leads, and grow reach -- manually uploading all our content daily would be far too time-consuming.

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Integrating Online Video with Your Marketing Tech Stack

It's All About Revenue

First of all, there’s no need to get too technical here because marketers don’t need to be fluent in things like RESTful APIs and webhooks. We just want our stuff to work. Video marketers spend much of their day pulling assets from numerous systems and working with many collaborators. Step 2: “What should we talk about?” How do they all fit together?

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Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns

Customer Experience Matrix

In the meantime, Zaius can capture data from Web sites and email through Javascript tags, from mobile apps through a System Development Kit, and from pretty much anything through APIs and batch uploads. The system loads data into a structured schema, so adding a new data elements takes some work. In addition, a real-time API lets external systems query Zaius directly to find individual customer profiles. Segment exports and API access are what qualify Zaius as a CPD. It wasn’t until the end of a long demonstration that I finally understood what Zaius is.

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Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. Users can connect with additional systems through Webhooks, SDKs, or APIs. It took me an embarrassingly long time to recognize why Tealium ’s AudienceStream is just a bit odd. So Tealium does support customer messaging.

7 not-quite-predictions for marketing technology in 2016


This is becoming easier with solid platform APIs and ISV ecosystems, plenty of great “middleware” options, a focus on good integration out-of-the-box from specialist martech providers, and more marketing technologist talent at brands to make these interconnections work. #7. Most people suck at accurately predicting the future. I’m one of them. ” (A).

Outside-in marketing: a pragmatic approach to content marketing


As long as you keep asking yourself who the audience is and what their behavior tells you about your content effectiveness, you can leave the API plumbing to the techies. He was editor-in-chief of and , where his work led to significant increases in audience and engagement. Content Marketing is rapidly growing, but is often done poorly. Don’t worry.

[Infographic] The Periodic Table of Elements for B2B Marketing Attribution


The most common ways this is done is through API integrations, cookies, and UTM parameters, which collectively work together to gather tracking data and push that information into the CRM. As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. Website. Twitter.

What, How, and When to Measure 3 Key Areas of Your Snapchat Marketing

Content Standard

While Snapchat is looking to implement an API based on an understanding that marketers wish to see more in-depth statistics, details remain “light about exact functionality and timeline of such a feature.” We’ll also consider, in a more speculative attempt, what statistics marketers should care about as the Snapchat API is rumored to be in the works. 1. Right?

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Marketers: Are You Ready for In-App SEO?


Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO deck (they’re good at that), once again creating more work for the beleaguered MarTechie. They decided the best solution was an App Indexing API (API is an abbreviation of Application Program Interface. This time the culprit is mobile. App Indexing.