Trending Sources

8 Tips to Cultivating a Successful API Program

Vertical Response

Last week, we attended Apigee’s ‘I Love APIs’ conference at Fort Mason here in San Francisco. ‘I Love APIs’ is Apigee’s annual API (application programming interface) conference full of informative keynotes, workshops, and many opportunities to network with the API and developer community. Segment Your Developer Community : It’s important to segment your developer community, both internally and externally, to appeal to their different motivations and generate faith in the API. For external developers, trust is key.

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SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python. More exciting than the cloud deployment (which SAS had previously offered for SAS 9), Viya will be accessible through open APIs and scripting languages including Python, Java, and Lua, and – gasp – some components will be offered as on-demand services. CI 360 works on a very flexible customer data hub, although that’s a separate product owned by SAS’s Master Data Management group.

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Twitter to Launch New Ad API, and Other Marketing Stories of the Week


With social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon. Twitter will be turning up the heat on its advertising platform by introducing its new ad API this quarter. Twitter has been busy promoting its ad API to a number of agency execs and social ad firms in preparation for its launch.

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Got an Open API “Gamify Green for Good” Idea for Oregon?

Marketing Action

With the “Gamify Green for Good” Hackathon, Act-On wants to make it easy for inspired coders and designers to create an open API mashup that drives green, community-based offline behavior. Within ten days, gamers working together had discovered a solution to a problem that had stumped researchers for decades. Our collective goal: To do good, better. Sign up now. Inspired?

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Why Twitter needs to learn a lesson from Apple. And FAST.

grow - Practical Marketing Solutions

love you Twitter, but isn’t there another way to monetize other than killing a thousand small companies after they have been working with you for years? Twitter Twitter apps twitter api change twitter api guidelinesBuilding an awesome mashup that displays tweets alongside content from other services? e.g. comments, updates from other networks.” Tweet.

Do’s and Don’ts of Working with Technical Teammates

Modern B2B Marketing

Having had the opportunity to work with plenty of these techy types over the years, I’ve developed my own personal list of do’s and don’ts for working with them. This All of these do’s and don’ts for working with technical teammates are simply practicing good interpersonal skills: 1. What’s a connector?”, “What’s an API call?”, and so on. DO Really Listen.

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A Marketer's Guide to APIs


One solution to this problem can be leveraging the work and data of others, available on the web through Application Programing Interfaces (APIs). To keep up with the future of marketing, you need to understand APIs and how they may integrate with your strategies. APIs bring the knowledge of the social web directly to your marketing campaign or corporate website.


Prospects Are Like Snowflakes: Learn the Differences and Sell Accordingly [Guest Post]

Sales Intelligence View

Note: Today’s post is from Nipul Chokshi, who works in product marketing and sales enablement at Lattice Engines. They’re also a happy InsideView API customer! Marketing Partners Sales ABM account based everything account based marketing account based sales development account based selling insideview api insideview data insideview examples insideview lattice insideview lattice engines insideview partner smart selling insideviewWhether you call it “Account­-Based Everything” […].

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Mobile Advertising Works. So Why is Nobody Doing It?


Early feedback from Facebook mobile Sponsored Stories corroborates the utility of advertising on mobile: A recent study by several of Facebook Ads API partners, Facebook’s mobile Sponsored Stories are getting over 13X the click-through rates and earn 11.2X the money per-impression on mobile compared to Facebook’s desktop ads. And I don’t understand why. NUMBERS DON'T LIE. 2016: 6.3%*.

Make Your LinkedIn Profile Work for You |

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. Make Your Job Descriptions Work Two Ways. want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. If you work for yourself, be clear about that, too. Further, make sure that when people read your job description, they are thinking about how to put you to work on their issues. Username: API Key ? work with: The Beauty and Problems of New Presentations. About. Speaking. Rockstars.

How Closed-Loop Marketing Works


But how exactly does closed-loop marketing work, and what tools to you need to implement it? We know which are our most valuable sources of traffic and can work to optimize those that are underperforming. In order to make this work for you, you either need to do something very technical on the back end of your analytics platform or start using some software that does this for you.

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Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies. Demandbase API vs SmartForms integrations. Demandbase or ReachForce? Lead Scoring

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies. Demandbase API vs SmartForms integrations. Demandbase or ReachForce? Lead Scoring

Play Nice, You Two: How Marketing and IT Can Work Better Together


As marketing continues to embrace new technologies, there is a growing need to work seamlessly with the IT department to implement and manage their technology. how does marketing work collaboratively with IT? It isn’t difficult to imagine the chaos that would ensue if each department was working from independent systems. Custom API integration. Inbound Marketing

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Marketo Working To Simplify Marketing Automation Adoption


By going from an unfriendly “IT centric, API driven CRM integration to a one-click, push button integration into Microsoft Dynamics” it does offer the promise of a quick ramp up time and a marketing department centric decision. At this year’s Microsoft Convergence conference  Lauren Carlson , CRM Market Analyst at  Software Advice and Marketing Automation Software Guide  had the opportunity to interview Marketo’s VP of Marketing Jon Miller. Miller discusses Marketo ‘s recent announcement and integration with Microsoft Dymanics CRM. ” “Knowledge.

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Add Some Zoom to Your Productivity with SyncApps by Cazoomi

Vertical Response

How Does it Work? These features work to inform you should a sync field not match up correctly, or data fails to sync between platforms. API and Developer Business Management Product Updates integrationsBeing an effective online marketer in 2015 means using numerous applications to get the word out. What is SyncApps? Getting started with SyncApps is a snap. Select the apps.

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A New VerticalResponse for Salesforce is Coming Soon

Vertical Response

Our recent hard work is now paying off as we’re excited to bring you a new and improved experience. API and Developer Product Updates Salesforce & VerticalResponse appexchange salesforce VerticalResponse for SalesforceFebruary 2005. Do you remember what happened 10 years ago? video-sharing website called YouTube launched in the United States. Hard to imagine. Or, tablet?

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

What Do We Need to Teach About Knowledge Work? Series Number : 060925-1--> Keywords : knowledge work, teaching, pedagogy. Abstract : Knowledge work is work in which the primary product is information that is continually interpreted and circulated across organizationally boundaries. This paper examines the teaching practices necessary in a climate of knowledge work.

Google Maps Gallery: Showing Your Work Just Got a Lot Easier


We talk a lot about showing the impact of your work , but physically showing where your work is being done is even more compelling. Google Maps Engine and newly released Google Maps Gallery provide the tools you need to show your work visually and provide real-time updates. What Is Google Maps Engine? What Is Google Maps Gallery? Organizations Using Google Maps Gallery.

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Integrating Online Video with Your Marketing Tech Stack

It's All About Revenue

First of all, there’s no need to get too technical here because marketers don’t need to be fluent in things like RESTful APIs and webhooks. We just want our stuff to work. Video marketers spend much of their day pulling assets from numerous systems and working with many collaborators. Step 2: “What should we talk about?” How do they all fit together?

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Web2.0@work: In Pursuit Of Passion

Buzz Marketing for Technology

work: In Pursuit Of Passion. work: In Pursuit Of Passion view presentation (tags: web2.0@work work web2.0 work: In Pursuit Of Passion. The Gen Y Guide to Web 2.0 at Work. Developers & API. (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post: Download file. From: sachac , 2 months ago. 2.0 ). SlideShare Link. close. All Comments (13). Comments on Slide 1. Favorites (46) -->. Add a comment. « Prev. Embed Video?


Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

Like Radius, Infer works by importing the client's CRM data and enhancing it with Infer's information. The actions can include sending an alert or creating a task in the CRM system, assigning the lead to a nurture campaign in marketing automation, or using an API to trigger another external action. But is it possible that predictive is already approaching commodity status?

What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

But, to my mind, a real marketing platform needs more than just an app store and a published API. In particular, it needs API features that support the fundamental goal of a platform-based architecture, which is to allow third party apps to supplement the core functions of the underlying central platform. Some sort of self-generating wiki might work.

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Spring 2016 Product Release Highlights


Captora’s new integration services and REST API make it possible to immediately share performance data with the Marketing Automation and CRM tools to improve the speed and accuracy of scoring, nurturing, and reporting of customers’ existing MarTech investments. New Product Release Highlights. Continuous Demand Intelligence. Enterprise-grade Functionality & Integration.

InfusionSoft ICON: Contined Focus on Helping Small Business

Customer Experience Matrix

These product changes blend imperceptibly with service and partner issues, such as a customer life cycle simplified from seven stages to three, streamlined customer on-boarding process, and better APIs for partner system integration. Still, technology is the core of a platform strategy and APIs are the core of that. InfusionSoft’s existing APIs are fairly limited, but the company is engaged in a long-term project to expand them and to write its own applications so they work through the published APIs. This goes beyond making the system easy to use.

Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]


Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. Our work days are spent monitoring and responding to our social media communities and strategizing how to optimize our business pages, generate leads, and grow reach -- manually uploading all our content daily would be far too time-consuming.

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Surefire Social introduces SurePulse “webmaster tools”


Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It seems like SurePulse is surely set up to do it. Like this post?

A/B 75

Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)

Customer Experience Matrix

Taking action within Pointillist works exactly as you’d think: for any event on the chart, the system can generate a list of customers that it will send to an external system. When I spoke with Pointillist a few weeks ago, the list would be a file export, but API connections were close to being ready. This makes things really quick. In other words, it creates a journey map.

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The Top 100 U.K. Marketing Blogs: How Does Yours Rank? [Free Tool]


So you might wonder -- how was this tool built, and how does it work? InboundRank uses three awesome APIs: SimilarWeb , Moz , and SocialCrawlytics. The SimilarWeb API pulls web traffic data and blog categorisations; the Moz API pulls domain authority; and the SocialCrawlytics API pulls average social shares. Looking for a list of the top 100 U.K. marketers.

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[Infographic] The Periodic Table of Elements for B2B Marketing Attribution


The most common ways this is done is through API integrations, cookies, and UTM parameters, which collectively work together to gather tracking data and push that information into the CRM. As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. Website. Twitter.

7 not-quite-predictions for marketing technology in 2016


This is becoming easier with solid platform APIs and ISV ecosystems, plenty of great “middleware” options, a focus on good integration out-of-the-box from specialist martech providers, and more marketing technologist talent at brands to make these interconnections work. #7. Most people suck at accurately predicting the future. I’m one of them. ” (A).

Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. Users can connect with additional systems through Webhooks, SDKs, or APIs. It took me an embarrassingly long time to recognize why Tealium ’s AudienceStream is just a bit odd. So Tealium does support customer messaging.

Salesforce Partners & Users Working With HubSpot Partners


As both applications have API and the integration between these apps has already been done its a very simple process to “close the loop” on sales and marketing operations. Assuming the ground work has been done we’ll dig deeper into the closed loop process. They say that a system is only as strong as its weakest link. HubSpot And SalesForce Closed Loop Integration.

Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]


Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. Our work days are spent monitoring and responding to our social media communities and strategizing how to optimize our business pages, generate leads, and grow reach -- manually uploading all our content daily would be far too time-consuming.

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What is Predictive Marketing?


The complex work was performed manually by talented data analysts. Today, online connectivity and open application programming interfaces (APIs) are the standard for databases that easy access to was once unfathomable. Prior to 2011, the term "predictive marketing" had almost. zero search interest on Google. Is predictive marketing new? Rise of the learning machines.

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Growth Hacking: Not Just for Start-ups

B2B Marketing Insider

Growth hacking requires the marketing and development teams to work together to develop a cohesive growth strategy for a new product. SEO, backlinks and API integration are the key here. Growth hacking in tech is hot.  Every entrepreneur knows it.    It’s being credited as the new thing for tech start ups to drive exponential growth.  So what is it exactly? Marketing Strategy

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New York’s happiest B2B database marketer


Salesforce connects via APIs with many of the marketing tools out there, like Pardot and Hootsuite, so the individual attributes, market intelligence, and segmentation can be populated across multiple marketing tools. Much of the data that we curate for our clients is acquired in bulk or via APIs, so our processes focus on data exception handling, versus normalization and consolidation.

How Siri and Google Now could change the social media landscape

grow - Practical Marketing Solutions

For example, you might go out to your car to head to work. You might be working later than usual, past dinner time. Google will leverage the API of these social networks as much as those APIs allow, and the networks will continue to try to resist becoming a service by placing restrictions on the API. By Neicole Crepeau, Contributing {grow}  Columnist. Agree?

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

This distinguishes it from systems that rely primarily on feeds from external systems via API connectors or batch files. Technical users can still set up a feed using API calls or JSON posts when necessary. This is one reason I haven’t classified Sailthru as a customer data platform: although Sailthru does a great job of building a unified customer database, most CDPs are specifically designed to work with other systems when sending messages. This means that solution statements sound pretty much alike, even when the actual products are different. Sailthru is a good example.

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Marketers: Are You Ready for In-App SEO?


Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO deck (they’re good at that), once again creating more work for the beleaguered MarTechie. They decided the best solution was an App Indexing API (API is an abbreviation of Application Program Interface. This time the culprit is mobile. App Indexing.

5 Key Ingredients of a Positive & Profitable Partner Experience

It's All About Revenue

As a leader in Channel Marketing and Management (CMM), Zift Solutions works with thousands of channel organizations around the globe. Look for a CMM platform that automates delivery of high-quality leads, increases visibility across the sales lifecycle, and minimizes work for partners by delivering leads directly into the workflows or systems they already use. Oracle Marketing Cloud

ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

Let’s take a closer look at how all this works: ZenIQ starts by importing accounts and contacts from a company’s marketing automation and CRM systems, including static attributes and behaviors. This is the sort of work you’d previously have needed a pretty smart sales rep to handle properly. They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. Then I saw ZenIQ. Later this year, ZenIQ plans to release machine learning-based recommendations that will, in effect, generate the rules themselves.

Why Marketing Attribution and Marketing Automation should Shake Hands and Call It Even


Attribution was never meant to replace marketing automation, and the programs can work seamlessly side-by-side to create excellent marketing campaigns. It affects the choices they make when they’re working on keyword bids, campaign themes, article titles, CTA format, landing page copy, email design, webinars, conferences, and more. How Exactly Does Attribution Work?