But how exactly does closed-loop marketing work, and what tools to you need to implement it? We know which are our most valuable sources of traffic and can work to optimize those that are underperforming. In order to make this work for you, you either need to do something very technical on the back end of your analytics platform or start using some software that does this for you. And technically, your CRM and marketing software are able to talk to each other through an application programming interface (API). Let's find out! The 4 Steps of Closed-Loop Marketing. MORE >>

By going from an unfriendly “IT centric, API driven CRM integration to a one-click, push button integration into Microsoft Dynamics” it does offer the promise of a quick ramp up time and a marketing department centric decision. At this year’s Microsoft Convergence conference  Lauren Carlson , CRM Market Analyst at  Software Advice and Marketing Automation Software Guide  had the opportunity to interview Marketo’s VP of Marketing Jon Miller. Miller discusses Marketo ‘s recent announcement and integration with Microsoft Dymanics CRM. ” “Knowledge. MORE >>

My mPACT also doesn’t include Google+ since Google hasn’t yet made an API available — which is a pity as I’m finding I’m using a Google+ more than Twitter these days. It automates a lot of the grunt work associated with PR and marketing. Tweet In the old days, monitoring the media meant you’d read various print and trade publications (which usually were a finite number) and get to know reporters and editors. You met these people at trade shows or they’d come to your facility if they were in the area. You had cocktails together and got to know each other. MORE >>

Early feedback from Facebook mobile Sponsored Stories corroborates the utility of advertising on mobile: A recent study by several of Facebook Ads API partners, Facebook’s mobile Sponsored Stories are getting over 13X the click-through rates and earn 11.2X We don’t need data points to realize that the world is going mobile. New statistics are coming out almost daily evidencing the increased usage of smartphones and tablet computers by today’s consumers. As such, this blog presupposes the reader has accepted that the world, and with it the Internet, is quickly going mobile. 2016: 6.3%*. MORE >>

skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Wednesday, February 10, 2010 Cascading detail for sales enablement Ive been working on a lot of sales enablement kits lately. Researcher: Acme provides superior performance management tools across the finance and HR functions, at a superior value / price ratio to the competitive set; Acmes core APIs are best-in-class and can be integrated with a minimum of effort compared to the competitive set. MORE >>