Trending Sources

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

In August, I started this series of 6 content marketing trends affecting your success in 2016. Recently, Instagram opened its advertising API to every brand, subsequently increasing the volume and frequency of sponsored posts featured in the average users’ stream. This is just one of the major trends impacting your 2016 marketing strategy. billion by 2017. Bold, I know!

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. Part of this had to do with the scope of the integration available (that is, which functions are accessible via the API). But I digress.

Content Marketing: Trend Spotting in the Social Media Wild

WindMill Networking

Need help spotting trends in social media content marketing? There are many ways to find the trending topics across broad audiences – but try to do the same for laundry detergent, for example, and it might not be so easy.  You have your classic trending topics and hash tags.  You have Google Trends and Insights.  Many offer APIs, so their functionality can be extended.

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5 technology trends every software marketer needs to know about

Digital Body Language

So why on earth should you want to be aware major trends that are happening in the software development space? Because these current trends are big, transformative, and are changing the nature of how software is built, delivered, and sold. The important trend to be aware of now, as marketers, is that finally this trend has reached critical mass.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Clients who don’t want to use SimplyCast tools for a particular function can integrate with external products via APIs. What’s missing is connecting with other execution systems to send messages or import data, although this could be done via APIs or HTTP posts. Last week’s post looked at newer marketing automation systems that focused on small businesses. Here are a few options.

Is Your Real-Time Email Marketing Really Real-Time?

CMO Essentials

Any time you move data around using a file transfer protocol (FTP) or application program interface (API) to sync data between databases, you introduce delays into the process. Demand Generation Operations & Technology Trending email marketing marketing tactics real-time marketingHowever, more personalization usually means more delays. Does your data have to be synced or uploaded?

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Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

Here are some trends I expect will be important. It requires more flexible data models, APIs for smooth data exchange, and often a substantial increase in total data volume. No one vendor will be top of all these trends and neither will any one marketer. marketing system evaluation marketing automation trends software selectionSocial Media. Mobile. Video. Benchmarks.

The anti-prediction of 2012 social media predictions

grow - Practical Marketing Solutions

Too early to tell, but I think I am trending correct on this one. I’ll have to give myself an incomplete. Although the entry barriers to this niche are really low (come up with an algorithm, attach it to the Twitter API and go), distilling wisdom from that big data takes some fire-power. crowdsourcing facebook futurist twitter social media trendsProbably you too?

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. proper API for bi-directional integration with any CRM system is under development. The company is planning an API to let clients export data directly. Its primary clients were then, and still remain, digital marketing agencies. That''s theme number three.

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

As near as I can tell, this is the same type of API-level integration available with any third-party system. For what it’s worth, the ExactTarget Marketing Cloud APIs are also part of Salesforce1, but don’t confuse that with sharing the same underlying platform.They don''t. app exchange customer data management dreamforce exacttarget marketing automation marketing software trends pardot predictive modeling salesforce.com I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. Here are my observations. The big news was for geeks.

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What is Predictive Marketing?

SalesPredict

Predictive marketing is the practice of utilizing predictive analytics, historical data, trends, and patterns to predict future outcomes. In other words, using what we know about our current customers, lost business, and sales prospects and combining that with outside data, such as market and global trends, to identify which leads and accounts are most likely to become customers.

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

So I won’t offer any predictions for 2016, but I’ve probably qualified to share several not-quite-predictions — slightly vague but meaningful ideas and trends that I think are likely to impact marketing in the year ahead. Most people suck at accurately predicting the future. I’m one of them. thought it was a reasonably solid bet. ” (A). Martech is going mainstream.

Predictions for B2B Marketing in 2011

Customer Experience Matrix

Competitors will include existing marketing automation and CRM systems seeking to use their existing functions as a base, and entirely new systems that provide a consistent interface to access many different products transparently via their APIs. 4. Did you really think I'd talk about trends without mentioning social media? 2011 predictions demand generation marketing automation industry trendsI don't usually bother with the traditional "predictions for next year" piece at this time of year. So I figured I'd share it here as well. Integration will be the new mantra.

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3 Enterprise Lessons Learned From MME16

It's All About Revenue

In his keynote address, Oracle CEO Mark Hurd called out the macro economic trends by framing up the pressure he and his peer CEOs are under to perform, correlating that pressure as to why we as marketers need to respond with tangible results. " In this environment of constant technology innovation and the pressure to perform, many of us could relate to that statement. Speed Matters.

The dashboard has finally been perfected

Biznology

One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Google Trends. Push API. But that’s not enough.

17 Data Visualization Tools & Resources You Should Bookmark

Hubspot

You can easily download statistics and charts you find to PDF,PNG, or Office files to customize and use them accordingly. 2) Google Trends. Ever find yourself looking for data about popular topics, online trends, and current events? If you haven’t already discovered it, Google Trends will be your new favorite resource. The best part about Google Trends? Check 'em out.

Why Marketing Automation is the Key to Sharing Strategic Insights with Sales

Modern B2B Marketing

In this blog, I’ll cover two trends that are driving the demand from the sales team for higher quality leads, and how a strong marketing automation platform can help you provide your sales channel with greater insight into audience behavior: Understanding the Trends. The first trend is a tech-savvy sales team. The second trend is the convergence of technology.

How Siri and Google Now could change the social media landscape

grow - Practical Marketing Solutions

Google will leverage the API of these social networks as much as those APIs allow, and the networks will continue to try to resist becoming a service by placing restrictions on the API. By Neicole Crepeau, Contributing {grow}  Columnist. On the Internet, the big battle continues to be over “place.” That’s where your friends and family are. Is this the time for Google+?

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The State of Digital Media, in 5 Charts

Contently

With Mary Meeker’s “2016 Internet Trends” report, PageFair’s annual ad-blocking report , IAB’s quarterly revenue update , and Pew Research’s “State of the News Media”  all coming out within the span of a few weeks, there has been a flood of information about the current state of the media, advertising, and marketing industries. https://t.co/LRy9iY8TbH.

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20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

SEO Trend Analysis. Trend analysis of key SEO metrics provides insight into how well your search marketing strategy has performed over time, and helps to establish goals and benchmarks for future campaigns. Using Tools & APIs To Track Your Social Media Strategy. Unless specified otherwise, all metrics are assumed to be tracked on a regular (at least monthly) basis.

14 Data Visualization Tools to Tell Better Stories with Numbers

grow - Practical Marketing Solutions

Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. Designed for journalists, it allows for a variety of different ways to visualize the data and help you understand any underlying trends. Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts.

Tools 107

Syndicate Great Euro Content With AFP Sports

Visually

The French daily, Le Monde, for example has built their live content hub using the ScribbleLive API and their coverage features real-time expert analysis, reader Q&As and animated gifs. Industry trends content curation content syndication Sports MarketingCoverage will proceed throughout the event until the conclusion of the championship match on July 10, 2016. Do More with Less.

API 5

How to Define The Content Marketing Metrics that Matter

It's All About Revenue

All members of your team need to be able to connect the dots to uncover anomalies, trends and opportunities. Automate and Visualize Data As you build analytics dashboards, look for ways to automate the entry process using APIs or other methods of pulling data from one program to another. Create more content. Create better content. Create visual content. Admit it. Content Marketing

17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. RSS feeds make keeping up with the latest industry trends easy as pie. 14) API. An “application programming interface,” or API, is kind of a like a phone for applications to have conversations. moments at my time here at HubSpot.

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17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. RSS feeds make keeping up with the latest industry trends easy as pie. 14) API. An “application programming interface,” or API, is kind of a like a phone for applications to have conversations. moments at my time here at HubSpot.

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CMO to CEO: Meet 3 Digital Marketers Who’ve Made the Leap

Captora

It’s not a new trend, but one clearly gaining momentum: Businesses are tapping CMOs to become their CEOs. Company: MuleSoft , a provider of integration software for connecting applications, data sources and APIs, in the cloud or on-premises. What is new is that more high-profile companies are making this move. ” Which CMOs have made the leap to CEO? Title: CEO.

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Integrating marketing technologies? That’s the easy part

chiefmartech

You configure the data exchange between them, or in less pre-defined integrations, figure out the APIs available for getting stuff in and out. Almost all of the major “marketing cloud” platforms have significantly improved their API layers and grown their ISV ecosystems of plugish-playish third-party products. There is no culture API. Inadequate budget/resources.

API 46

The Marketing Technology Landscape: An Interview with Scott Brinker

It's All About Revenue

We sat down with Scott to pick his brain on many topics, including the explosion of the marketing technology landscape, the trends he has identified over the years, and where he thinks this is all headed in the future. With that proliferation—from 150 to over 4,000—have you noticed any specific trends in terms of the types of technology? It's quite overwhelming.

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[Chart] Google+ Posts Drop Even as Accounts Rise

It's All About Revenue

The chart shows that G Plus users appear to be using the service more like Facebook with targeted sharing being the trend. With the launch of the G+ API this week, tools for automation and analysis on the network will inevitably start popping up offering even greater social media insight, which is great for data-driven marketers like you and me ! when comparing the last 2 months.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

This borders on integration of Web display with marketing automation, an extremely important trend. They’ll have to keep their APIs simple enough that app developers can integrate with other marketing automation systems as well. APIs are available to connect each layer to third party applications. My main reaction was, what’s new? But it’s not enough to decide to be a platform.

My Favorite Tool For Content Ideas

B2B Marketing Insider

From here, try to look for patterns and trends in posts that appear to do well, as well as names of authors whose posts have continued to appear in the top results. Check out this article from Moz that walks you through the steps of how you can use BuzzSumo API and Google Sheets to run this type of analysis more quickly. Great content is a must for any successful content strategy.

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Kred tries to one-up Klout by taking influence to the masses

grow - Practical Marketing Solutions

One of the questions I am often  asked is, “OK we understand this marketing trend, but we’re a small business. So I am more focused on the trend and the opportunities than short-term things that look might appear silly. I had an opportunity to ask a few questions of Kred CEO Andrew Grill about this latest round of social influence innovation: Andrew Grill. Tweet.

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How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

This is not easy for a tool such as ours, but our trending dashboard shows new trending content every day, our content alerts notify users in real time of new mentions and links, and our soon-to-be-released outreach lists and conversations help users build relationships with key influencers every day. I have always admired the transparency of companies like Buffer and Moz. Mentors.

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

Other sources can be integrated through API connections or flat file imports. Results can be filtered by plan, audience, tactic type, assets, or other attributes; compared across time periods; and examined for trends. This coordination includes both gathering data from multiple sources and sending messages through other systems. What the heck does that last sentence mean? It’s bright.

What Facebook’s Live Video Map Could Mean for Global Marketers

Content Standard

Last month at F8, Facebook’s Developer Conference, Mark Zuckerberg announced plans to open up Live’s API to make building live streaming into any device possible. But within this social media marketing trend, Wednesday’s live stream map update is the most significant so far for marketers around the world. Curiosity is a powerful motivator.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume. Image credit: Small Business Ideas Blog. At its core, search still relies on words, whether typed or spoken. what is…?

Will Your Social Media Service Tell You When It Hits The Iceberg?

WindMill Networking

The FeedBurner API is set to be decommissioned this month. Joel Don ( 8 Posts ) This monthly Social Business Trends column is contributed by Joel Don. Social Business Trends Uncategorized feedburner social media and business the business of social mediaIn this world nothing can be said to be certain, except death and taxes. Benjamin Franklin. Global reach.  Deep pockets. 

Why Marketing Automation, Why Now?

Modern B2B Marketing

Author: Heidi Bullock Trends keep life interesting. Some recent trends garnering excitement include: 1. If you’re in marketing, a “trend” you’ve probably heard about is marketing automation. What if it’s a trend, like juicing? Here’s why: Why Marketing Automation is More than a Trend. 1. Which city are you? Which font are you?!

Image Recognition technology is a goldmine for marketers

grow - Practical Marketing Solutions

Using sophisticated application programming interfaces (APIs), developers have made it possible for users to take a picture of an object or person, and immediately learn where to buy the object shown, or where to connect with the person photographed. By Kerry Gorgone, {grow} Contributing Columnist. I am admiring a stranger’s purse. post our happy moment on Instagram.

Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules. Some can run in real time through API calls. The system also provides some data analysis capabilities, including time series, ranking, pie charts, word frequency, calendars, time of day, and trend reports.

The State of Digital Media, in 5 Charts

Contently

With Mary Meeker’s “2016 Internet Trends” report, PageFair’s annual ad-blocking report , IAB’s quarterly revenue update , and Pew Research’s “State of the News Media”  all coming out within the span of a few weeks, there has been a flood of information about the current state of the media, advertising, and marketing industries. https://t.co/LRy9iY8TbH.

API 20

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. See SaaS.).

SWOT Analysis: Is Instagram Right for Your Media Brand?

Hubspot

Hashtags to capitalize on real-time trends. A way to engage with readers and prospective readers in a channel that they love. Joining the platform now will have its advantages because you can study engagement patterns and set your own trends. Seemingly out of nowhere, Instagram took the world by storm and became a social media hub for hundreds of millions of people. daily likes.

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