The chart shows that G Plus users appear to be using the service more like Facebook with targeted sharing being the trend. With the launch of the G+ API this week, tools for automation and analysis on the network will inevitably start popping up offering even greater social media insight, which is great for data-driven marketers like you and me ! Understanding how users are using the service is key to developing such a plan. ManageFlitter analyzed over 7000 Google Plus users linked to their system and showed that the average daily public posts per user has dropped from 0.68 MORE >>

One of the questions I am often  asked is, “OK we understand this marketing trend, but we’re a small business. So I am more focused on the trend and the opportunities than short-term things that look might appear silly. Mark: How do you project the Twitter API change will affect Kred and its new format? Andrew Grill:   We don’t expect any material changes to the Kred Story format to be compliant with the new API. It is so graphically-intensive that I wanted to provide a video (below) so you can experience the changes first-hand. Tweet. MORE >>

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs. But social is clearly growing fast and has great potential. MORE >>

gets the audience more engaged allowing them to better digest the information, shows trends not available in static insights / reports without time dimensions and. As an example, the Google reporting and graph API may be used to easily create graphs with a time dimension similar, and more advanced to this graph at no cost.  R, a popular and powerful open sourced analytics and business intelligence platform, has built in capabilities used to interact with the Google reporting API, which makes it easy to quickly create these time dimension 'bubble' charts. . MORE >>

Trends. Soon-to-be sophomore and official Yale blogger, Sam Jackson , puts this concept to work on his own site, where he blogs about higher education marketing trends. Features , Social Web , Trends. Or are they trying to make a buck off a trend? trends. Home | Web Apps | Trends | Google | Microsoft | Facebook | Archives | Jobs. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Google. Microsoft. Facebook. Archives. 25 Comments. MORE >>