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SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

One key to its long-lived success was an early decision to sell software by annual subscription, rather than the one-time perpetual license standard in the industry when SAS started. In recent years, much of the software industry has adopted a subscription model under the label of “Software as a Service” (SaaS). Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies. In the SAS universe, this is truly revolutionary.

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How To Evaluate Software Integrations: 3 Important Considerations

Radius

You’re searching for a software product to enhance your marketing organization, and the first thing you investigate is whether the solution integrates with key components of your existing technology stack. No one wants to deal with the consequences of implementing a product that is disconnected from other critical systems — duplicate data, manual work, and incomplete insights.

How To Evaluate Software Integrations: 3 Important Considerations

Radius

You’re searching for a software product to enhance your marketing organization, and the first thing you investigate is whether the solution integrates with key components of your existing technology stack. No one wants to deal with the consequences of implementing a product that is disconnected from other critical systems — duplicate data, manual work, and incomplete insights.

7 not-quite-predictions for marketing technology in 2016

chiefmartech

The lines between software vendors and service providers blurred a little — Merkle, Experian, Alliance Data come to mind — but not as much as I would have expected. (C+). ” Given issues with #4, arguably there will be more opportunity for revenue in enterprise marketing tech services than pure software subscriptions. Marketing Software” (A). Huge opportunities here.

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. All told, the company has prebuilt connectors with more than 80 software-as-a-service products. The company has been busy since then, raising $7 million to supplement its initial $2.2

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies. Demandbase API vs SmartForms integrations. Demandbase or ReachForce? Lead Scoring

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies. Demandbase API vs SmartForms integrations. Demandbase or ReachForce? Lead Scoring

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions.

Did Morgan Stanley just kill the single-vendor marketing suite?

chiefmartech

A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. These are pretty simply APIs. They’re just great software products, mostly offered as on-demand services in the cloud. Marketing SoftwareIt doesn’t.

Marketing data technology: making sense of the puzzle

chiefmartech

Or the fact that all the metrics in the world cannot replace a strong piece of storytelling (“the API to the human brain”). 6. Information Delivery is tied to productivity, marketing performance and even “Insight Management”. Marketing Softwarefound it very interesting and invited him to share his perspective with readers here. There will be a data lake.

CMO to CEO: Meet 3 Digital Marketers Who’ve Made the Leap

Captora

Company: Jive Software , a provider of communication and collaboration solutions for business. Her path: It didn’t take long for Steele to ascend to the top seat at Jive Software. Her response: “We have smart engineers and highly technical talent in the company — but it’s not just about the product anymore, it’s not just about the technology. Title: CEO.

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Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

The logical consequence is to make lead scoring and nurture campaigns standard features within the Sales offering and discard Pardot as a separate product. If and when that does happen, only the most demanding companies will purchase a separate B2B marketing automation product. If Salesforce does merge Pardot features into its core Sales product, then marketers who have a more expansive view of B2B marketing automation functions (or who simply want a system of their own) will be forced to buy from someone else. Here are my observations. The big news was for geeks.

B2C 68

Big deals for Marketo and Demandware, but what do they mean?

chiefmartech

Consolidation would have been if an existing marketing software giant — Adobe, Oracle, or Salesforce — had acquired them, particularly if they sought to phase out the Marketo platform as an independent offering and absorb it into a competing product. Applying software to marketing. Sure, there will be some cross-product enhancements that will be helpful. billion.

API 27

Selligent Brings a New B2C Marketing Automation Option to the U.S.

Customer Experience Matrix

I’m writing this post on my old DOS-based WordPerfect software, to get in the proper mood for discussing business-to-consumer marketing automation.* Since then, the number of independent B2C marketing automation vendors has actually dwindled** as major and not-so-major products were purchased by larger companies to bundle into integrated suites or just use internally. market.

B2C 50

4 products Microsoft should build with LinkedIn

Infer

Last week, Microsoft stunned the tech world with the largest ever software acquisition – the purchase of LinkedIn for $26.2 As someone who’s entrenched in the LinkedIn and Microsoft ecosystems, I thought I’d share four exciting products this acquisition makes possible: 1. This byline by Infer’s Vik Singh was originally published on VentureBeat. billion. Redefined business email.

Thunderhead ONE Provides Powerful Journey Orchestration

Customer Experience Matrix

UK-based Thunderhead itself was founded way back in 2001 and launched its original customer engagement product (highly personalized customer communications such as account statements) in 2004. Other systems can feed data into ONE using a REST API or batch file imports. There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer.

API 11

NGData Gives Enterprise Marketers a Customer Data Platform of Their Own

Customer Experience Matrix

The profiles include both raw data and calculated metrics such as trends, exceptions, signals, affinities, predictions of fraud risk, churn likelihood, and next product to buy. External systems access profiles via SQL queries against HBase, API calls, or file transfers. The vendor does have its own Web tags to capture real time information about Web visits, which lets it use in-session behavior to drive product and page recommendations. The one thing you may not expect about Lily is that it’s old-style on-premise software, not software-as-a-service.

Genoo Adds SEO To Web Site Management and Marketing Automation

Customer Experience Matrix

But the lowest price for Genoo with CRM integration is $599 per month, and I consider CRM integration a required feature in a B2B marketing automation product. This approach extends beyond most marketing automation products to incorporate full Web content management and marketing services. It has three product levels and gives users within each level the choice to pay either for emails (with unlimited leads in the database) or by database size (with unlimited emails). This is still low for small-to-mid systems but not wholly out of line.

Sites 32

Growth Hacking: Not Just for Start-ups

B2B Marketing Insider

Essentially, it’s the science of developing software that can sell itself. Early adopters are the new on-ramp to getting your product used, which in tech, is essentially the name of the game.  This means you need to have attributes that appeal to early adopters who will essentially drive the penetration of your product. The product needs to be remarkable in some way.

API 100

Marketing Automation Selection: Finding a Future-Safe Vendor

Customer Experience Matrix

Look for APIs to coordinate with other systems and a database that supports custom objects. vendor needs resources to enhance its product and adapt to unexpected developments. software evaluation marketing automation vendor selectionMarketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and work at it.

5 technology trends every software marketer needs to know about

Digital Body Language

You don’t build products, write code, design architectures, or fix bugs. So why on earth should you want to be aware major trends that are happening in the software development space? Because these current trends are big, transformative, and are changing the nature of how software is built, delivered, and sold. Software, in many ways, works like Lego.

API 2

Growth Hacking: Not Just for Start-ups

B2B Marketing Insider

Essentially, it’s the science of developing software that can sell itself. Early adopters are the new on-ramp to getting your product used, which in tech, is essentially the name of the game.  This means you need to have attributes that appeal to early adopters who will essentially drive the penetration of your product. The product needs to be remarkable in some way.

API 78

BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

This definition distinguishes CDPs from traditional marketing automation products, which do their own execution, and from real-time interaction managers, which lack persistent data stores. The profiles can be based on data imported from other systems via batch processes or APIs or captured by BlueConic itself. Data is exchanged with other sources and execution systems via REST APIs. Pure CDPs will become more attractive as integration becomes easier through more standard APIs and connectors, a promise that cloud-based systems often make but are just starting to deliver.

17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

But a long-tail keyword could be something like “inbound marketing software.”. SaaS” means “software as a service.” So, if you’re using any software that’s hosted by another company and they store your information in the cloud, you’re using a SaaS product. It''s a term product managers think about every day, but it''s an important concept for markters to understand.

API 58

17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

But a long-tail keyword could be something like “inbound marketing software.”. SaaS” means “software as a service.” So, if you’re using any software that’s hosted by another company and they store your information in the cloud, you’re using a SaaS product. It''s a term product managers think about every day, but it''s an important concept for markters to understand.

API 58

35 Tech Terms Translated Into Plain English

Hubspot

We all misinterpret some of the techy terms floating around web and product design nowadays -- but now more than ever, marketers need to be familiar with this vocabulary so we can communicate better with our IT, web design, or product development departments. APIs facilitate the data needed to provide solutions to customer problems. 301 Redirect. Alt Text. Browser Cache. Scrum.

API 51

Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

This makes them sound more like a “hosted” vendor than “Software-as-a-Service” (SaaS), per the distinction in my July 25 post. Like most consumer marketing automation products, Enteria is primarily focused on outbound campaigns. This is a standard approach in consumer marketing systems, but often missing in demand generation products. Campaigns are executed outside the system, either through transferring files or by sending messages to an external API. Campaigns can be assigned start and end dates and tagged by type, objective, category and products.

10 (More) Marketing Terms You Need To Know

EMagine B2B Blog

When someone uses the term UX, they are talking about the overall experience that your user has when interacting with you website, products, services, etc. API – Application Programming Interface. API’s simply allow for software’s to interact with each other. It is the middle-man of software information. SaaS – Software as a Service.

SERP 33

Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)

Customer Experience Matrix

The connections may be through file transfers or APIs. Users can also see a history of all campaign results for a given segment, making it even easier to identify the most productive programs. campaign management software customer data platform customer management systems marketing automation marketing optimization optimove foreign exchange trading, and ecommerce.

SMS 11

Your website must adapt based on data

Biznology

wouldn’t be surprised if the first sentient, self-aware, software come in the form of a really sophisticated marketing automation system. For SalesFusion, I did deep research and reporting on the state of the marketing automation software (MAS) art. thought I knew the state of the art until I landed some work for SalesFusion and Pearson in 2015. It’s about priorities.

The Marketing Technology Landscape: An Interview with Scott Brinker

It's All About Revenue

There's definitely a whole category of major companies, who even if a company doesn't buy only that software—most companies now do have multi-product strategies—they will often look to one of those companies, or possibly a couple of them, as their foundation around which a lot of the rest of their ecosystem or marketing stack is built. It's quite overwhelming.

API 92

The Role of Data in Predictive Marketing

Orb Intelligence

Marketing software is becoming increasingly intelligent, with vendors building predictive algorithms to improve every aspect of demand generation and sales. Begemoths Salesforce.com and Marketo have recently acquired predictive marketing software companies ( RelateIQ  and  Insightera ), indicating that they are serious about data intelligence, too. Originally posted on VentureBeat.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. See SaaS.).

Notes from the Marketing Operations Executive Summit 2014

ANNUITAS

RT @bkardon   What happens to >1000 marketing software companies? Combo of scalability, talent, SaaS, open source & APIs, inbound marketing @chiefmartec #marketingopssummit. Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit. Enjoy! RT @RHsays   What does sales need from marketing?

API 65

I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

It has taken me a while to connect the dots, but I’m now pretty sure I see a new type of software emerging. Many of those products have limited capabilities for working with newer data sources like Web sites and social networks, but the real distinction between them and CDPs is that the older systems are mainly designed to assemble data. With any product, it’s the details that matter.

Class 87

A Big Data Retrospective and Prospective with HG Data’s CTO

HG Data

He comes to us with more than 20 years experience developing, architecting and managing commercial software products to work with data both in the cloud and on-premises. As Director of Engineering at MuleSoft, a leading provider of API-led connectivity across applications, data and devices, Rob helped to unify the integration and API platform by introducing a microservice-based architecture. He also was responsible for launching the cloud analytics platform to provide insight at scale for its customers about API and integration usage. So our data is a product.

Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

In that sense, it’s an alternative, or at least a supplement, to better training (creating more skilled people) and easier interfaces (making the few skilled people more productive). It requires more flexible data models, APIs for smooth data exchange, and often a substantial increase in total data volume. marketing system evaluation marketing automation trends software selection

Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

However, the emergence of interactive content creation platforms, software, and apps, like those of SnapApp, enable marketers to be self-sufficient—and give IT a much needed break. Using existing APIs, data can flow from your content into your CRM or marketing automation system without any special coding. So, here are some of the key questions—and answers!—to Period. Cha-ching! Enjoy!

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here a list of nine great sources to get you started.). 3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. APIs facilitate the data needed to provide solutions to customer problems. 13) CASL.

17 Data Visualization Tools & Resources You Should Bookmark

Hubspot

If you’re more experienced with data visualization or design, using Adobe products can be a great way to create more elaborate, creative data visualizations. If you’re looking for some really sophisticated data visualization capabilities, Tableau is the king of data visualization software. Google Charts is an API tool that lets you create custom charts for embedding.