As I mentioned in my Marketing Automation Beer Goggles post, KXEN introduced a free lead scoring app for Salesforce.com users at Dreamforce. What’s new is a REST API that lets external applications send inputs over the Internet, wait while the engine builds a new model, and then receive the completed model formula. Scoring happens within the external application itself – Salesforce.com in this case – allowing the system to update scores as Salesforce data changes without running on KXEN’s own servers. But KXEN isn’t planning to expose the full API any time soon. MORE >>

About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? 7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. Insightful and regularly updated. LoopFuse ,Inc. MORE >>

The release of FreeView and a new low-cost, zero-risk pricing model , marks an almost year’s-worth of work in  planning and infrastructure investment geared to accelerate the adoption of Marketing Automation. So allow me to rain on the price-gouging parade. In a market with single-digit penetration, and many competitors continuing to follow Eloqua in to the realm of pricing-out the masses, it is evident that many marketers are simply priced-out of the market. The model works for them, at the cost of the consumer ( your arm, and your leg ). Forever. Why Now? MORE >>

Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. a parameterized API call) that makes the Kwanzoo pages available within Eloqua’s own content builder and can read Eloqua cookies in real time to help guide the response selection. Pricing is based on number of impressions and starts as low as $499 per month to put Kwanzoo units on Web pages. I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. Here’s the story. True enough. MORE >>

The share price has nearly doubled since launch, incidentally.) This involves geeky things aimed at like a documented data format for faster loads, simpler embedding of QlikView as an app within external Web sites, faster repainting of pages in the AJAX client, more multithreading, centralized user management and section access controls, better audit logging, and prebuilt connectors for products including SAP and Salesforce.com. There’s also a new API that lets external objects to display data from QlikView charts. Here’s what’s up. Business is good. Features are stable. MORE >>