Trending Sources

How do you know your price is too high?

Biznology

This is a disappointing turn of events for sure, but I wasn’t prepared for the idea that was floated next: let’s cut the price of the product 40%. See, the problem here is that we have no evidence that price is the problem. If any of these are the real problem, lowering the price will have no positive effect, because price isn’t the problem.

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SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

But the triumph of SAS’s pricing approach has been accompanied by new challenges to SAS’s business. Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies. This greatly reduces implementation effort and allows volume-based pricing, both of which lower entry costs to the client. The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python.

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What Does a Marketing Automation Platform Cost?

Lead Liaison

There are numerous marketing software pricing plans and models. Generally speaking, prices for marketing automation software will be based on the following factors: Number of prospects, which is how we refer to contacts at Lead Liaison. Examples include fees for APIs or other third-party services that connect to the platform. Third-party services that connect to the platform.

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Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

Price, Match Rates and Integration are Key Considerations. We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies. Demandbase or ReachForce?

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Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

But most of us still assume there is a reasonable relationship between price and value. This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. If you really wanted it, the system does provide an API that would let someone with the right skills set it up. Infusionsoft pricing starts at $199 per month for a system limited to 10,000 leads and 25,000 emails per month. Going to $299 per month adds ecommerce, sales automation, affiliate management and the API. Other prices were unchanged.]

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing. Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), But its $750 per month offering should be practical for many SMBs and a $1,250 per month option allows still higher volumes. Pricing details are published on their Web site – which is itself typical of SMB products.) This pricing is low even among SMB demand generation systems. So I was quite curious to see what they had to offer.

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The 29 Best Web Analytics Tools

Webbiquity

Pricing:  free. Pricing:  free, plus four levels from $39 to $299 per month, with enterprise pricing by quote. Pricing:  plans start at $10 per month. Pricing: free or four levels from $10 to $38 per month. Pricing: free, $5 or $20 per month. Pricing: free. Pricing: free. Pricing: free. Pricing: free. Pricing:  free.

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The 28 Best Influencer Marketing Tools

Webbiquity

Pricing:  free, or API data by quote. Pricing:  individual tool is free; marketing platform is $999 to $10,000 per month. Pricing:  free. Pricing:  $24 to $999 per month. Pricing:  contact the vendor. Pricing: contact the vendor. Pricing: contact the vendor. Pricing:  free to $19.95 per month. Pricing:  contact the vendor.

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Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Price : Free up to five social profiles; $9.99/month for unlimited social profiles, plus additional features. Pinterest is not yet integrated , but once the “taste graph” offers an API, that should change. Price : Free. Price : Free. Price : Free (with ads); $19.95 (ad-free), but currently offered at introductory price of $9.95. Hootsuite / Seesmic. Buffer.

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17 Data Visualization Tools & Resources You Should Bookmark

Hubspot

Price: Free version available. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Packages start at $8.25/month per user (as a part of Office Suite Package). Price: Free for Basic. Price: Pricing models s tart at $19.99/month for a single app. Price: Free. Price: Free.

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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

The actions can include sending an alert or creating a task in the CRM system, assigning the lead to a nurture campaign in marketing automation, or using an API to trigger another external action. The initial deployment is limited to Oracle Eloqua , which had the best APIs for the purpose, although Mintigo plans to add other marketing automation partners in the future.

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Strikedeck Adds Automation to Customer Success Management

Customer Experience Matrix

Most notably, it takes data from many sources: not just CRM and its own tracking codes, but also customer support, marketing automation, analytics tools, and any other system with a suitable API connector. Strikedeck pricing is based primarily on the number of accounts, with some adjustments based on deal size. Pricing starts at $30,000 per year for 500 accounts. This made them a fifth subtype of Customer Data Platforms (CDPs), along with systems based on marketing, lead scoring, sales advisory, and tag management. This allows for standard treatments to be fully automated.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

This distinguishes it from systems that rely primarily on feeds from external systems via API connectors or batch files. Technical users can still set up a feed using API calls or JSON posts when necessary. Sailthru lets clients export lists based on profile data, can display individual customer profiles, and provides some limited API access to the profiles. pricing and company background. Pricing is based on the number of active profiles and (unlike many personalization products) does not increase as clients support more channels. Sailthru is a good example.

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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

BlueVenn has 23 API integrations with delivery systems such as specific email providers and builds new integrations as clients need them. Pricing is based on the number of sources and contacts, starting at $3,000 per month for two sources and 100,000 contacts. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. but kept the name for itself.

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Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. Part of this had to do with the scope of the integration available (that is, which functions are accessible via the API). But I digress.

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10 Easy-to-Use Tools for Creating Animated Images and Videos

Hubspot

Price: Freemium. Price: $4.99 one time. It does cost $4.99, but it is well worth the price if you are planning on regularly making GIF files. 3) Gyazo. Price: Free. Price: Free. If this sounds like something you would like to integrate into an app, they now have an API, too. 5) GIFDeck. Price: Free. Price: Free. Price: Free.

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Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. Users can connect with additional systems through Webhooks, SDKs, or APIs. Pricing is based on events processed and starts around $12,000 for a small implementation. To some degree, the difference is just a matter of presentation.

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Reltio Makes Enterprise Data Usable, and Then Uses It

Customer Experience Matrix

The data is also available to external systems via real-time API calls. Pricing depends on the number of users and profiles managed but not the number of sources or data volume. I’ve spent a lot of time recently talking to Customer Data Platform vendors, or companies that looked like they might be. One that sits right on the border is Reltio , which fits the CDP criteria* but goes beyond customer data to all types of enterprise information. You might call it “self-service MDM” but that’s an oxymoron right up there with “do-it-yourself brain surgery”. Or not.

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BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

The profiles can be based on data imported from other systems via batch processes or APIs or captured by BlueConic itself. Data is exchanged with other sources and execution systems via REST APIs. Pure CDPs will become more attractive as integration becomes easier through more standard APIs and connectors, a promise that cloud-based systems often make but are just starting to deliver. BlueConic’s pricing is already data-centric: fees are based on numbers of profile and channels, not interactions or messages. Until now. Anyway, back to BlueConic.

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Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

Exceptions are advanced features including revenue cycle reporting, email deliverability assistance, API access, fine-grained user rights management, and the Sales Insight salesperson application. So the news here is price. In other words, this is a price cut. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher. Whether Marketo actually makes any money at this price is questionable. If Marketo simply wanted to lower its entry price, why bother to create a new brand? That’s all fine and should work.

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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

The initial release of the system was targeted at large enterprises and relied on traditional programing to connect with external systems using APIs. McDermot and I didn''t discuss pricing but you can be sure it was in the five or six figures. Pricing is based on the number of customer profiles and channels managed and includes all the existing connectors.

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suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

The system can’t execute the campaigns but an API is available that could export the campaign designs to execution systems. Pricing is similarly industrial, starting at $15,000 per module for up to three users. Customer journey mapping is now the buzziest of buzz words. Sophisticated journey mapping has been around for more than a decade*.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Pricing is based on the number of contacts and messages sent; it starts at $500 per month for corporate users with up to 10,000 contacts. It supports agency clients with multi-account sign-on, precise user rights management, and exceptionally low pricing, beginning at $500 per month for up to five agency clients. Although this approach is popular, there are others.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The appeal of the platform model is obvious: platform systems are quasi-monopolies (or actual monopolies), so their owners can charge high prices while the app developers compete brutally with each other and must keep prices low. They’ll have to keep their APIs simple enough that app developers can integrate with other marketing automation systems as well. Fair enough.

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Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns

Customer Experience Matrix

In the meantime, Zaius can capture data from Web sites and email through Javascript tags, from mobile apps through a System Development Kit, and from pretty much anything through APIs and batch uploads. In addition, a real-time API lets external systems query Zaius directly to find individual customer profiles. Segment exports and API access are what qualify Zaius as a CPD. Pricing is based on volume and can range from $1,000 per month to $10,000 or more. It wasn’t until the end of a long demonstration that I finally understood what Zaius is.

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Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers

Customer Experience Matrix

You heard that right: an all-you-can eat, fixed-price buffet for predictive models. Better still, Modern Analytics has experience connecting to APIs of common data sources such as Salesforce.com , so a new feed from a familiar source usually takes just a few hours to set up. Scores from passing models are pushed to client systems in files, API calls, or whatever else has been set up during implementation. Pricing for Model Factory starts at $5,000 per month for modest hardware (4 vCPU/8Gb RAM machine with 500 Gb fast storage). The "how" is more complicated. How high?

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14 Data Visualization Tools to Tell Better Stories with Numbers

grow - Practical Marketing Solutions

They range in sophistication from “drag and drop,” plug-ins and widgets to JavaScript that is likely to involve a web developer; prices range from open source to thousands of dollars per year. Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. Which tools are best to tell your story? Shift-drag will pan. MAPPING.

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Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

The system’s developers set of goal of handling any data source, which led to a system that can ingest nearly any database type, API feed or file format, including JSON and XML; automatically identify the contents of each field; and map the fields to the standard data model. Pricing is also non-trivial: a small company will pay in the five figures for a year’s service and a large company's bill could reach into seven figures. Naturally, there are cases where the answer isn’t clear. Datorama is one of them. This isn't to say that Datorama lacks focus.

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CommandIQ Gives Marketers Flexible Database and Messaging Options

Customer Experience Matrix

The system actually does have predictive modeling capabilities but the vendor has chosen not to expose them, having found most users lack interest.) It has some message delivery capabilities for email and mobile but relies primarily on integrations with third-party email vendors, pushes to mobile operating systems, API calls, and flat file exports. Selections define who will see the message.

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6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. Users can define segments based on these or other attributes and export their related data to CRM, marketing automation, ad targeting, or Web personalization systems via file transfers or API calls. Pricing for 6Sense starts around $150,000 to $220,000 and is based on factors including the number of models created. Stages are defined in consultation with the client.

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OneSpot Offers Automated Content Selection Targeted at Long Term Results

Customer Experience Matrix

Email is personalized through API connections with email service providers. Pricing for OneSpot starts north of $100,000 for an annual contract. As you know from previous blog posts , I’ve been borderline obsessed recently with systems that automatically create multi-step campaign flows. The company had been doing this and programmatic ad buying since its start in 2012.

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5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

For B2B marketers on a more restrictive budget, SharedCount provides similar social sharing metrics, sans Twitter due to their API change a while back. At the other end the (pricing) spectrum, The SimilarWeb   Social Traffic report  offers visibility into the direction of social media activity and effectiveness of content marketing performance. The Duplicate Content Audit.

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ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. Pricing starts at $36,000 per year for 6,000 accounts, plus $50 per user per month. When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals. Then I saw ZenIQ. Now things start get interesting.

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A Step-by-Step Guide to Advertising on Instagram

Hubspot

Facebook Ads API. For more on the Facebook Ads API option, check out this page.). Manual allows you to set a price for link clicks. Note: the accelerated delivery option requires manual bid pricing.). With 500 million active monthly users , Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. What should your copy say?

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5 Disruptions to Marketing, Part 3: Vertical Competition

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. Facebook is an example of a very strong vertical competitor — if a marketer wants to reach Facebook’s audience, they have to pay Facebook’s price, regardless of the other martech or adtech software they’re using. Click the image above for a larger version of the illustration.

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How to select the perfect B2B data vendor

Biznology

Ask if the vendor offers solutions like real-time updating, APIs to your in-house CRM systems, or Data as a Service (DaaS) solutions. Price should be your last criterion for decision-making. But do consider the question of pricing models, which usually come in three flavors: 1. Get pricing on the model that best suits your needs. Let’s look at this process in detail.

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How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

Pricing is difficult. Pricing is complex. You need to test pricing. ” For us a right hook was when Twitter suddenly turned off their share count API. I have always admired the transparency of companies like Buffer and Moz. They openly share data on the development of their business, including their revenue data and salary data. That said, influencers matter.

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