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How do you know your price is too high?

Biznology

This is a disappointing turn of events for sure, but I wasn’t prepared for the idea that was floated next: let’s cut the price of the product 40%. See, the problem here is that we have no evidence that price is the problem. If any of these are the real problem, lowering the price will have no positive effect, because price isn’t the problem.

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SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

But the triumph of SAS’s pricing approach has been accompanied by new challenges to SAS’s business. Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies. This greatly reduces implementation effort and allows volume-based pricing, both of which lower entry costs to the client. The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python.

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Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

Price, Match Rates and Integration are Key Considerations. We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies. Demandbase or ReachForce?

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

Price, Match Rates and Integration are Key Considerations. We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies. Demandbase or ReachForce?

Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

But most of us still assume there is a reasonable relationship between price and value. This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. If you really wanted it, the system does provide an API that would let someone with the right skills set it up. Infusionsoft pricing starts at $199 per month for a system limited to 10,000 leads and 25,000 emails per month. Going to $299 per month adds ecommerce, sales automation, affiliate management and the API. Other prices were unchanged.]

Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

The actions can include sending an alert or creating a task in the CRM system, assigning the lead to a nurture campaign in marketing automation, or using an API to trigger another external action. The initial deployment is limited to Oracle Eloqua , which had the best APIs for the purpose, although Mintigo plans to add other marketing automation partners in the future.

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Price : Free up to five social profiles; $9.99/month for unlimited social profiles, plus additional features. Pinterest is not yet integrated , but once the “taste graph” offers an API, that should change. Price : Free. Price : Free. Price : Free (with ads); $19.95 (ad-free), but currently offered at introductory price of $9.95. Hootsuite / Seesmic. Buffer.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

This distinguishes it from systems that rely primarily on feeds from external systems via API connectors or batch files. Technical users can still set up a feed using API calls or JSON posts when necessary. Sailthru lets clients export lists based on profile data, can display individual customer profiles, and provides some limited API access to the profiles. pricing and company background. Pricing is based on the number of active profiles and (unlike many personalization products) does not increase as clients support more channels. Sailthru is a good example.

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10 Easy-to-Use Tools for Creating Animated Images and Videos

Hubspot

Price: Freemium. Price: $4.99 one time. It does cost $4.99, but it is well worth the price if you are planning on regularly making GIF files. 3) Gyazo. Price: Free. Price: Free. If this sounds like something you would like to integrate into an app, they now have an API, too. 5) GIFDeck. Price: Free. Price: Free. Price: Free.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. Part of this had to do with the scope of the integration available (that is, which functions are accessible via the API). But I digress.

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The 28 Best Influencer Marketing Tools

Webbiquity

Pricing:  free, or API data by quote. Pricing:  individual tool is free; marketing platform is $999 to $10,000 per month. Pricing:  free. Pricing:  $24 to $999 per month. Pricing:  contact the vendor. Pricing: contact the vendor. Pricing: contact the vendor. Pricing:  free to $19.95 per month. Pricing:  contact the vendor.

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Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. Users can connect with additional systems through Webhooks, SDKs, or APIs. Pricing is based on events processed and starts around $12,000 for a small implementation. To some degree, the difference is just a matter of presentation.

BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

The profiles can be based on data imported from other systems via batch processes or APIs or captured by BlueConic itself. Data is exchanged with other sources and execution systems via REST APIs. Pure CDPs will become more attractive as integration becomes easier through more standard APIs and connectors, a promise that cloud-based systems often make but are just starting to deliver. BlueConic’s pricing is already data-centric: fees are based on numbers of profile and channels, not interactions or messages. Until now. Anyway, back to BlueConic.

suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

The system can’t execute the campaigns but an API is available that could export the campaign designs to execution systems. Pricing is similarly industrial, starting at $15,000 per module for up to three users. Customer journey mapping is now the buzziest of buzz words. Sophisticated journey mapping has been around for more than a decade*.

How to select the perfect B2B data vendor

Biznology

Ask if the vendor offers solutions like real-time updating, APIs to your in-house CRM systems, or Data as a Service (DaaS) solutions. Price should be your last criterion for decision-making. But do consider the question of pricing models, which usually come in three flavors: 1. Get pricing on the model that best suits your needs. Let’s look at this process in detail.

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

Exceptions are advanced features including revenue cycle reporting, email deliverability assistance, API access, fine-grained user rights management, and the Sales Insight salesperson application. So the news here is price. In other words, this is a price cut. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher. Whether Marketo actually makes any money at this price is questionable. If Marketo simply wanted to lower its entry price, why bother to create a new brand? That’s all fine and should work.

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

The initial release of the system was targeted at large enterprises and relied on traditional programing to connect with external systems using APIs. McDermot and I didn''t discuss pricing but you can be sure it was in the five or six figures. Pricing is based on the number of customer profiles and channels managed and includes all the existing connectors.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Pricing is based on the number of contacts and messages sent; it starts at $500 per month for corporate users with up to 10,000 contacts. It supports agency clients with multi-account sign-on, precise user rights management, and exceptionally low pricing, beginning at $500 per month for up to five agency clients. Although this approach is popular, there are others.

Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers

Customer Experience Matrix

You heard that right: an all-you-can eat, fixed-price buffet for predictive models. Better still, Modern Analytics has experience connecting to APIs of common data sources such as Salesforce.com , so a new feed from a familiar source usually takes just a few hours to set up. Scores from passing models are pushed to client systems in files, API calls, or whatever else has been set up during implementation. Pricing for Model Factory starts at $5,000 per month for modest hardware (4 vCPU/8Gb RAM machine with 500 Gb fast storage). The "how" is more complicated. How high?

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The appeal of the platform model is obvious: platform systems are quasi-monopolies (or actual monopolies), so their owners can charge high prices while the app developers compete brutally with each other and must keep prices low. They’ll have to keep their APIs simple enough that app developers can integrate with other marketing automation systems as well. Fair enough.

14 Data Visualization Tools to Tell Better Stories with Numbers

grow - Practical Marketing Solutions

They range in sophistication from “drag and drop,” plug-ins and widgets to JavaScript that is likely to involve a web developer; prices range from open source to thousands of dollars per year. Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. Which tools are best to tell your story? Shift-drag will pan. MAPPING.

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The dashboard has finally been perfected

Biznology

Have some structured data, XML, OPML, RSS, ATOM, or an API and you can create your own widgets that are purely suited to your own business needs. mean, compared to the Bloomberg Terminal’s $24,000/year price tag, Cyfe is $23,832 less. Push API. Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. Remember Yahoo!

A Step-by-Step Guide to Advertising on Instagram

Hubspot

Facebook Ads API. For more on the Facebook Ads API option, check out this page.). Manual allows you to set a price for link clicks. Note: the accelerated delivery option requires manual bid pricing.). With 500 million active monthly users , Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. What should your copy say?

ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. Pricing starts at $36,000 per year for 6,000 accounts, plus $50 per user per month. When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals. Then I saw ZenIQ. Now things start get interesting.

CommandIQ Gives Marketers Flexible Database and Messaging Options

Customer Experience Matrix

The system actually does have predictive modeling capabilities but the vendor has chosen not to expose them, having found most users lack interest.) It has some message delivery capabilities for email and mobile but relies primarily on integrations with third-party email vendors, pushes to mobile operating systems, API calls, and flat file exports. Selections define who will see the message.

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OneSpot Offers Automated Content Selection Targeted at Long Term Results

Customer Experience Matrix

Email is personalized through API connections with email service providers. Pricing for OneSpot starts north of $100,000 for an annual contract. As you know from previous blog posts , I’ve been borderline obsessed recently with systems that automatically create multi-step campaign flows. The company had been doing this and programmatic ad buying since its start in 2012.

6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. Users can define segments based on these or other attributes and export their related data to CRM, marketing automation, ad targeting, or Web personalization systems via file transfers or API calls. Pricing for 6Sense starts around $150,000 to $220,000 and is based on factors including the number of models created. Stages are defined in consultation with the client.

53 Questions to Help You Choose the Right Interactive Content Creation Platform

It's All About Revenue

Is it included in the purchase price? And that is where interactive content really shines: you can achieve more, higher quality leads, at a lower price point than many other content options. What APIs are available? When you ask about price, make sure you really understand the numbers. What is the pricing structure? ” Let’s start at the highest level.

How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

Pricing is difficult. Pricing is complex. You need to test pricing. ” For us a right hook was when Twitter suddenly turned off their share count API. I have always admired the transparency of companies like Buffer and Moz. They openly share data on the development of their business, including their revenue data and salary data. That said, influencers matter.

Do you need accurate sentiment for social media listening?

Biznology

This race to the pricing bottom leads them to remove costs to lower price, which means that they can’t afford such fancy add-ons as sentiment analysis. That’s what Converseon did with its Convey API. DataWeek named Converseon the top innovator in data mining of 2012, so maybe you should check out the Convey API , too. Photo credit: Wikipedia. Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. All these low-cost vendors have a problem, however.

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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

Not surprisingly, the company’s Salesforce connector is very efficient, automatically pulling down leads, contacts, accounts, and opportunities through the Salesforce API and feeding them into the modeling system. Pricing for Fliptop is based on data volume and starts at $2,500 per month. This model can score new leads and classify existing opportunities in the sales pipeline.

Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

real-time API can integrate with other CRM and marketing automation systems. Pricing for Everstring is based on the types of models and volume. Pricing for real-time message selection isn’t yet set. Remember how much simpler life was back in 2010? Among our quaint notions, we thought that B2B companies couldn’t build predictive models because they didn’t have enough data about their customers and prospects. The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources. Sounds pretty simple, eh?

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

proper API for bi-directional integration with any CRM system is under development. The company is planning an API to let clients export data directly. Distributed marketing also has its own pricing. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. That''s theme number three. Reporting is a particular strength.

Blueshift Offers a Simple B2C Customer Data Platform

Customer Experience Matrix

What sets Blueshift apart – and this is typical of later entrants to a new market – are a lower price point and simpler operation than early B2C CDPs like RedPoint and AgilOne. Pricing for the most basic version of Blueshift starts at $999 per month and tops out at $3,999 per month for all features and up to 1 million “active users” across all channels. The fact that prices are published is itself a mark of a later entrant.) In sum, Blueshift isn’t the fanciest marketing system available but it provides a solid mix of highly usable features at a reasonable price.

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

The first is the new App card, which gives developers the ability to show app information such as price, rating, and description from the App Store or Google Play. Facebook’s New APIs Help Brands Monitor, Respond to Comment Replies, From Mashable. This new API actually helps sift through all the noise. This week is no different. Enjoy. Read more at The Next Web.

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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules. Some can run in real time through API calls. Pricing of Openprise is based on data volume processed, not number of records. Openprise falls roughly into this second category. But Openprise could post data to such a database.

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

Other sources can be integrated through API connections or flat file imports. Hive9 modules are priced separately. This coordination includes both gathering data from multiple sources and sending messages through other systems. What the heck does that last sentence mean? That’s quite different from pre-defining an ideal customer journey and trying to force customers to follow it.

Influitive Helps Marketers Build an Army of Advocates

Customer Experience Matrix

managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). The company plans additional API connections with Jive, ZenDesk , and other systems. Pricing is free up to 20 active advocates, and then starts at $500 per month, growing at roughly $20 per advocate per month. Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. See my December 8 post for details.)

Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

Using existing APIs, data can flow from your content into your CRM or marketing automation system without any special coding. All of this impacts pricing. However, even if you’re fully on board with using interactive content, your boss will still want to know the value of adding interactive content into the mix. So, here are some of the key questions—and answers!—to Period. Cha-ching!

I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

Decision engines are called by external systems through a Web services API that can respond in under 50 milliseconds. Pricing is based on the number of data sources and touchpoints, with additional charges based on data storage. It has taken me a while to connect the dots, but I’m now pretty sure I see a new type of software emerging. Those are something new. And you’d be right.

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