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ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery

Customer Experience Matrix

In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. Although integrated multi-channel delivery is indeed a key differentiator for ClickSquared, the firm also offers its own campaign management system, called “Click 3G”. It also competes to some degree with email providers like Responsys , ExactTarget and InfoGroup YesMail , which are themselves expanding into other channels. Customer data can be loaded via API posts or self-service file uploads. options.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

The approach is organized around events, such as an email open or click: there are different events for different channels, and each event can be assigned points for lead scoring, goals for behavior tracking, and costs for reporting. Clients who don’t want to use SimplyCast tools for a particular function can integrate with external products via APIs. Here are a few options.

Why Marketing Automation, Why Now?

Modern B2B Marketing

Author: Heidi Bullock Trends keep life interesting. Some recent trends garnering excitement include: 1. Game of Thrones — channeling Daenerys Targaryen in meetings just feels good. If you’re in marketing, a “trend” you’ve probably heard about is marketing automation. What if it’s a trend, like juicing? Which city are you?

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate


Example: What Is Multi-Channel Marketing? Editorial : These posts cover a trend or issue that pertains to marketers, using original interviews, hard data, and examples. Example: The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up ). Here’s how the post formats rank on this channel: TOFU. Our Metrics. FAQs] ). Traffic.

Aging 60

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs.

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Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. They can also load data to the system API. These features let Right On support multi-step campaigns although complex designs would be a challenge.