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MARCH 29, 2012 Marketo Working To Simplify Marketing Automation Adoption
At this year’s Microsoft Convergence conference Lauren Carlson , CRM Market Analyst at Software Advice and Marketing Automation Software Guide had the opportunity to interview Marketo’s VP of Marketing Jon Miller. Miller discusses Marketo ‘s recent announcement and integration with Microsoft Dymanics CRM. By going from an unfriendly “IT centric, API driven CRM integration to a one-click, push button integration into Microsoft Dynamics” it does offer the promise of a quick ramp up time and a marketing department centric decision.
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