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Developers, Check Out Our New API “Starter Program”

Sales Intelligence View

Products & Technology b2b apis business data apis contact data apis developer apis insideview api insideview apis insideview open linkedin apis linkedin developersAt InsideView, we believe real-time data and intelligen […].

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InsideView Provides an Alternative to LinkedIn API Developers Left Out in the Cold

Sales Intelligence View

Last Thursday, LinkedIn announced that they will be lim […]. Data InsideView Open Technology Umberto Milletti crm api insideview api insideview linkedin insideview technology

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Best LinkedIn Guides, Tips and Tactics of 2011


While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group?

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Of course, most people using LinkedIn know that there is a robust job search and posting section, but I don’t think many marketing departments are using it to its fullest potential.

Make Your LinkedIn Profile Work for You |

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. LinkedIn has an official opinion on connecting up with others. business , linkedin , networking , socialmedia100 , socialnetworks.

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week


LinkedIn Is Rolling Out Facebook-Style Linked Mentions of People and Companies in Status Updates, From The Next Web. LinkedIn has confirmed that it will be testing a new feature to add Facebook-style mentions of people and companies in status updates and conversations throughout LinkedIn. Facebook’s New APIs Help Brands Monitor, Respond to Comment Replies, From Mashable.

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YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

What is LinkedIn? A practical example of how LinkedIn works. A practical example of how LinkedIn works. What is LinkedIn? What Is LinkedIn? LinkedIn Outlook Toolbar. Barack Obama on LinkedIn. LinkedIn Mobile Demo for the iPhone. Facebook Vs. MySpace (and LinkedIn). LinkedIn Company Profiles | March 20, 2008. LinkedIn-PCR Tutorial. Introducing LinkedIn News & the redesigned home page. LinkedIN - 2. OpenSocial Summit: Brandon Duncan about LinkedIn OpenSocial. Inside//Out: LinkedIn. Close.

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies. Demandbase API vs SmartForms integrations. Demandbase or ReachForce? Lead Scoring

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies. Demandbase API vs SmartForms integrations. Demandbase or ReachForce? Lead Scoring

The dashboard has finally been perfected


Have some structured data, XML, OPML, RSS, ATOM, or an API and you can create your own widgets that are purely suited to your own business needs. LinkedIn. LinkedIn Company. Push API. Social Business Cyfe Facebook GetResponse Google Google Analytics GoToWebinar linkedin MailChimp twitter WordPress But that’s not enough. And then there’s Cyfe. AddThis.

4 products Microsoft should build with LinkedIn


Last week, Microsoft stunned the tech world with the largest ever software acquisition – the purchase of LinkedIn for $26.2 While early news coverage has addressed plans to keep LinkedIn independent, there’s been little discussion about what exactly the two companies will do together. The companies could easily bring LinkedIn insights, profile photos, etc. billion. CRM 2.0.

Top tools to keep your contacts in order. in theory


LinkedIn. LinkedIn is an island. LinkedIn’s being a dick. It’s cut off its API from being used by all the other CRM platforms — dickish — and have tried to kill their CSV export tool — dick! I mean, LinkedIn is ground zero for sales, for selling, for hiring, and for getting hired. I’m always struggling with my contacts. Wait!

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7 not-quite-predictions for marketing technology in 2016


There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). Most people suck at accurately predicting the future. I’m one of them. I thought it was a reasonably solid bet. The marketing technology landscape did indeed grow for 2015.

Bizible’s Ultimate List of Paid Media Resources


The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. LinkedIn Advertising. The Guide to Cracking the LinkedIn Ads Platform. This guide explains an approach to LinkedIn Ads that is focused on generating revenue. How We Revamped Our LinkedIn Ad Strategy for Full-Funnel Marketing. Paid Search. Bonus.

Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]


LinkedIn. You’ll notice that, from the “Landing Page” element in the top right segment (purple), there are two paths back to “Attribution Data” -- one utilizes an API integration with Adwords and Bing Ads, and the other connects paid social campaigns through UTM parameters. API connections) allow data to pass seamlessly from one program to the other. click to view larger).

[Infographic] The Periodic Table of Elements for B2B Marketing Attribution


Linkedin. The most common ways this is done is through API integrations, cookies, and UTM parameters, which collectively work together to gather tracking data and push that information into the CRM. As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. Website.

Together they stand. Divided they fall.

Earnest about B2B

For the users maybe, but the news this week suggests otherwise – with Twitter and LinkedIn announcing the end of their partnership that started in 2009. The bad news is Twitter has pulled the plug on its Application Programming Interface (API) for LinkedIn – which in simple terms means your Tweets will no longer show as status updates in LinkedIn (if you so desired). The Twitter vs. LinkedIn scenario could just be the beginning of a movement by the big social networks to put up the barriers. Social media. It’s all about sharing. Isn’t it?

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Use Hootsuite to manage your Twitter, Facebook, and LinkedIn accounts. Pinterest is not yet integrated , but once the “taste graph” offers an API, that should change. Drawbacks : Tweetdeck doesn’t integrate Facebook pages, Google+, LinkedIn, or any of your other social media outlets, which means you’ll need more than one management tool. Hootsuite / Seesmic. Tweetdeck. Buffer.

Why You Need A Single Source Of Truth For Marketing Data


Double-counting confusion When AdWords counts conversions, it doesn’t consult and reconcile their information with Facebook Insights or LinkedIn Analytics or any other marketing channel. Data overload is a real problem. Origami Logic’s 2016 Marketing Signals Report found that the number one measurement struggle for marketers was having multiple systems that capture and measure the signals.

4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them


If your attribution solution has API integrations with the paid media channels, you can even pull in the cost data in the same place. Let’s say a prospect clicks on your LinkedIn ad on Monday, an AdWords ad on Tuesday, and then converts on Wednesday. If you spent $10,000 on the campaign, you will calculate a LinkedIn ROI of 2x. In theory, it’s easy. It doesn’t make sense.

Do You Know the History of Your Favorite Social Media Websites?

WindMill Networking

Although it feels as if Facebook, Twitter, LinkedIn and the rest have been around forever, believe it or not quite a few of these sites came from humble beginnings with very different intents. LinkedIn To start a professional networking site, you have to begin with a few professionals. After a few successful years, LinkedIn finally went for an IPO in January 2011.

Multi-Touch Attribution, A Full User Debrief


Multi-touch attribution tracking with martech API integrations. Application Program Interface (API) integration is a technical term for how software programs interact with each other. An API integration secures a seamless data flow between two applications. Ad platforms (such as AdWords, AdRoll, Bing Ads, Google Display Network, Facebook, Twitter, LinkedIn, etc.)

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics


Infer can seamlessly integrate with any system in a company’s sales and marketing technology stack through its flexible application programming interfaces (APIs). Find Infer on LinkedIn. Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Inc. , About Infer. Additional Resources. Learn more on the Infer blog.

The 29 Best Social Media Monitoring Tools


Social media monitoring and analysis to measure the impact from campaigns and content, social attribution to help allocate budgets, and an analytics API to connect to dashboards and reporting tools. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs. But you still get all the other big ones, including Facebook, Google Plus, Pinterest and LinkedIn.”

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An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won


Through an attribution + AdWords API integration, the record from that marketing touch flowed seamlessly from one platform to the other. The lead create touch in the case above originated through the LinkedIn social network, where Arthur followed a link. Multi-touch attribution data tracks prospect behavior from the beginning to the end of the marketing funnel. Lead-Create Touch.

[Chart] Google+ Posts Drop Even as Accounts Rise

It's All About Revenue

With the launch of the G+ API this week, tools for automation and analysis on the network will inevitably start popping up offering even greater social media insight, which is great for data-driven marketers like you and me ! LinkedIn. Understanding how users are using the service is key to developing such a plan. when comparing the last 2 months. What does this mean to Marketers?

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]


These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more. But today, marketers are being tasked with and being held accountable to more than just attracting visitors and nurturing leads. That’s why we created this series. is recorded.

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Influitive Helps Marketers Build an Army of Advocates

Customer Experience Matrix

managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Chatter). The company plans additional API connections with Jive, ZenDesk , and other systems. Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data. See my December 8 post for details.)

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A Glimpse Into the Landscape of Social Sharing [Infographic]


And while Facebook is still the dominant one, Google+, Twitter, and LinkedIn are making strides in the area. As we showed in Gigya’s Social Login data from the third quarter of 2013, a number of social media websites have made strong plays to become the identity provider of record for consumers on the web. Facebook isn’t the only network that Pinterest has made gains on either.

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Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More


A couple weeks ago, we covered Google’s new App Indexing API and how, if you utilize it, you could see a ranking increase in your App’s content. Google has followed up, announcing that if you implement the new API, you should start seeing increases by the end of October. Here’s the latest SEO news: “Google to Show iOS App Content In Index By End Of October”. link]. link]. link].

3 Top Topics from Topliners

It's All About Revenue

Do It: Using Eloqua Webservice API with Java – If you want to delve into the abilities of Eloqua’s API then you’ll love this technical post from Umair Akeel, Architect at Eloqua. LinkedIn. Lead Nurturing API Astadia event attendees java Steve Gershik virtual events webinarsby Heather Foeh | Tweet this. The conversations this week on the Topliners community have certainly been varied – everything from who’s attending an upcoming conference to integrating telemarketers with Eloqua and many things in between. Share email. Facebook. Reddit.

New York’s happiest B2B database marketer


Lastly, we have a special technology that direct integrates our Salesforce Instance with LinkedIn data. Salesforce connects via APIs with many of the marketing tools out there, like Pardot and Hootsuite, so the individual attributes, market intelligence, and segmentation can be populated across multiple marketing tools. To my surprise, two hands shot up. It’s out of date.

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. When LinkedIn Wont Work.

ComScore Data Illustrates But Also Obfuscates

Paul Gillin

The low numbers for LinkedIn and Twitter look surprising, particularly when compared to Facebook, Pinterest and Tumblr , but keep in mind that Twitter and LinkedIn are professional networks that are optimized for efficiency. Many LinkedIn members choose to receive messages as e-mails and only visit the site when necessary. It does that very well. Give credit to Facebook.

The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017

Onalytica B2B

2. Social APIs and real world influence tell different stories. Influence happens in the pub, in the school, with the family, in sports teams, and relying entirely on social APIs is not going to give you the full picture. This post was first published by Felix at Livity, on LinkedIn. Banner blindness, ad blockers, CTR fails are all down to the same circumstance.

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60 Marketing Acronyms Every Industry Pro Should Know


API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. See SaaS.). A U.S.

17 of the Best WordPress Plugins for Marketers


Formerly known as Tweet Old Post, this plugin helps marketers extend the life of their old posts by automatically sharing them to social networks like Twitter, Facebook, and LinkedIn. Using an integration with Google Analytics API, this plugin makes it easy for you to track the performance of your blog directly within your WordPress account. 40,296. 1) Jetpack. 2) Just Writing.