Trending Sources

Developers, Check Out Our New API “Starter Program”

Sales Intelligence View

Products & Technology b2b apis business data apis contact data apis developer apis insideview api insideview apis insideview open linkedin apis linkedin developersAt InsideView, we believe real-time data and intelligen […].

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InsideView Provides an Alternative to LinkedIn API Developers Left Out in the Cold

Sales Intelligence View

Last Thursday, LinkedIn announced that they will be lim […]. Data InsideView Open Technology Umberto Milletti crm api insideview api insideview linkedin insideview technology

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5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Of course, most people using LinkedIn know that there is a robust job search and posting section, but I don’t think many marketing departments are using it to its fullest potential.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group?

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted  LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company. LinkedIn Share Buttons.

What LinkedIn’s Acquisition of Bizo Means For Marketing

It's All About Revenue

” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content. As Bizo integrates more deeply with LinkedIn, the reach of those efforts will now be extended. You’re “In.”

Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Hubspot

With social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon. Twitter will be turning up the heat on its advertising platform by introducing its new ad API this quarter. Twitter has been busy promoting its ad API to a number of agency execs and social ad firms in preparation for its launch.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. LinkedIn has an official opinion on connecting up with others. business , linkedin , networking , socialmedia100 , socialnetworks.

YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

What is LinkedIn? practical example of how LinkedIn works. practical example of how LinkedIn works. What is LinkedIn? What Is LinkedIn? LinkedIn Outlook Toolbar. Barack Obama on LinkedIn. LinkedIn Mobile Demo for the iPhone. Facebook Vs. MySpace (and LinkedIn). LinkedIn Company Profiles | March 20, 2008. LinkedIn-PCR Tutorial. Introducing LinkedIn News & the redesigned home page. LinkedIN - 2. OpenSocial Summit: Brandon Duncan about LinkedIn OpenSocial. Inside//Out: LinkedIn. Close.

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

LinkedIn Is Rolling Out Facebook-Style Linked Mentions of People and Companies in Status Updates, From The Next Web. LinkedIn has confirmed that it will be testing a new feature to add Facebook-style mentions of people and companies in status updates and conversations throughout LinkedIn. Facebook’s New APIs Help Brands Monitor, Respond to Comment Replies, From Mashable.

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Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies. Demandbase API vs SmartForms integrations. Demandbase or ReachForce? Lead Scoring

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies. Demandbase API vs SmartForms integrations. Demandbase or ReachForce? Lead Scoring

The dashboard has finally been perfected

Biznology

Have some structured data, XML, OPML, RSS, ATOM, or an API and you can create your own widgets that are purely suited to your own business needs. LinkedIn. LinkedIn Company. Push API. Social Business Cyfe Facebook GetResponse Google Google Analytics GoToWebinar linkedin MailChimp twitter WordPress But that’s not enough. And then there’s Cyfe. AddThis.

Top tools to keep your contacts in order. in theory

Biznology

LinkedIn. LinkedIn is an island. LinkedIn’s being a dick. It’s cut off its API from being used by all the other CRM platforms — dickish — and have tried to kill their CSV export tool — dick! mean, LinkedIn is ground zero for sales, for selling, for hiring, and for getting hired. It’s like a lawn in the Spring. Scrubly. Brewster.

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). Most people suck at accurately predicting the future. I’m one of them. thought it was a reasonably solid bet. ” (A). Martech is going mainstream. What do you see?

[Infographic] The Periodic Table of Elements for B2B Marketing Attribution

bizible

Linkedin. The most common ways this is done is through API integrations, cookies, and UTM parameters, which collectively work together to gather tracking data and push that information into the CRM. As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. Website.

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Use Hootsuite to manage your Twitter, Facebook, and LinkedIn accounts. Pinterest is not yet integrated , but once the “taste graph” offers an API, that should change. Drawbacks : Tweetdeck doesn’t integrate Facebook pages, Google+, LinkedIn, or any of your other social media outlets, which means you’ll need more than one management tool. Hootsuite / Seesmic. Tweetdeck. Buffer.

New York’s happiest B2B database marketer

Biznology

Lastly, we have a special technology that direct integrates our Salesforce Instance with LinkedIn data. Salesforce connects via APIs with many of the marketing tools out there, like Pardot and Hootsuite, so the individual attributes, market intelligence, and segmentation can be populated across multiple marketing tools. It’s out of date. It’s incomplete. Too many duplicates….

Do You Know the History of Your Favorite Social Media Websites?

WindMill Networking

Although it feels as if Facebook, Twitter, LinkedIn and the rest have been around forever, believe it or not quite a few of these sites came from humble beginnings with very different intents. LinkedIn To start a professional networking site, you have to begin with a few professionals. After a few successful years,  LinkedIn finally went for an IPO  in January 2011.

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Together they stand. Divided they fall.

Earnest about B2B

For the users maybe, but the news this week suggests otherwise – with Twitter and LinkedIn announcing the end of their partnership that started in 2009. The bad news is Twitter has pulled the plug on its Application Programming Interface (API) for LinkedIn – which in simple terms means your Tweets will no longer show as status updates in LinkedIn (if you so desired). The Twitter vs. LinkedIn scenario could just be the beginning of a movement by the big social networks to put up the barriers. Social media. It’s all about sharing. Isn’t it?

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Why You Need A Single Source Of Truth For Marketing Data

bizible

Double-counting confusion When AdWords counts conversions, it doesn’t consult and reconcile their information with Facebook Insights or LinkedIn Analytics or any other marketing channel. Data overload is a real problem. Origami Logic’s 2016 Marketing Signals Report found that the number one measurement struggle for marketers was having multiple systems that capture and measure the signals.

A Social Media Fast–Scheduling Makes it Easy

Biznology

And everything that is tweeted gets mirrored to Facebook and LinkedIn, so I am not dark on those networks either. Still waiting for an API so I can do the same thing for Google+–are you listening, Big G?). Blogging Monthly Newsletter Social Media Marketing CoTweet Facebook linkedin Movable Type Seesmic social media twitter WordPressPhoto credit: tonx. What to do?

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3 Top Topics from Topliners

It's All About Revenue

Do It: Using Eloqua Webservice API with Java – If you want to delve into the abilities of Eloqua’s API then you’ll love this technical post from Umair Akeel, Architect at Eloqua. LinkedIn. Lead Nurturing API Astadia event attendees java Steve Gershik virtual events webinarsby Heather Foeh | Tweet this. The conversations this week on the Topliners community have certainly been varied – everything from who’s attending an upcoming conference to integrating telemarketers with Eloqua and many things in between. Share email. Facebook. Reddit.

[Chart] Google+ Posts Drop Even as Accounts Rise

It's All About Revenue

With the launch of the G+ API this week, tools for automation and analysis on the network will inevitably start popping up offering even greater social media insight, which is great for data-driven marketers like you and me ! LinkedIn. Understanding how users are using the service is key to developing such a plan. when comparing the last 2 months. What does this mean to Marketers?

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]

bizible

These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more. But today, marketers are being tasked with and being held accountable to more than just attracting visitors and nurturing leads. That’s why we created this series. Attribution.

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Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer

Historical Analysis : Infer seamlessly connects with the latest Oracle Eloqua API to analyze the complete spectrum of marketing activity data housed within the platform, providing a comprehensive view of a prospect and all of their behaviors. Find Infer on LinkedIn. three weeks). As a result, Infer helps them laser focus on the best prospects and engage with them at the right times.

My Favorite Tool For Content Ideas

B2B Marketing Insider

Check out this article from Moz that walks you through the steps of how you can use BuzzSumo API and Google Sheets to run this type of analysis more quickly. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Great content is a must for any successful content strategy. How do know which content will attract social shares? last year).

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A Glimpse Into the Landscape of Social Sharing [Infographic]

Hubspot

And while Facebook is still the dominant one, Google+, Twitter, and LinkedIn are making strides in the area. As we showed in Gigya’s Social Login data from the third quarter of 2013, a number of social media websites have made strong plays to become the identity provider of record for consumers on the web. Facebook isn’t the only network that Pinterest has made gains on either.

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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. Recently, Instagram opened its advertising API to every brand, subsequently increasing the volume and frequency of sponsored posts featured in the average users’ stream. billion by 2017. Bold, I know!

17 of the Best WordPress Plugins for Marketers

Hubspot

Formerly known as Tweet Old Post, this plugin helps marketers extend the life of their old posts by automatically sharing them to social networks like Twitter, Facebook, and LinkedIn. Using an integration with Google Analytics API, this plugin makes it easy for you to track the performance of your blog directly within your WordPress account. 40,296. Check it out: Pre-Just Writing.

Finding the Hidden Money in Your Content Strategy

Sales Engine

What about broadcasting content on social media channels like Facebook and LinkedIn? We’ve had the best conversion results by reposting blog posts into LinkedIn. Unfortunately, they are cutting off a lot of the APIs that allow the tools to automate that so it’s a little bit more manual but it’s worth the effort. Ideally that’s what we’re all trying to get to. Very important.

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

couple weeks ago, we covered Google’s new App Indexing API and how, if you utilize it, you could see a ranking increase in your App’s content. Google has followed up, announcing that if you implement the new API, you should start seeing increases by the end of October. Here’s the latest SEO news: “Google to Show iOS App Content In Index By End Of October”. link]. link]. link]. link].

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. See SaaS.).

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. When LinkedIn Wont Work.

Influitive Helps Marketers Build an Army of Advocates

Customer Experience Matrix

managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). The company plans additional API connections with Jive, ZenDesk , and other systems. Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data. See my December 8 post for details.)

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here a list of nine great sources to get you started.). 3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. APIs facilitate the data needed to provide solutions to customer problems. 13) CASL.

ComScore Data Illustrates But Also Obfuscates

Paul Gillin

The low numbers for LinkedIn and Twitter look surprising, particularly when compared to Facebook, Pinterest and Tumblr , but keep in mind that Twitter and LinkedIn are professional networks that are optimized for efficiency. Many LinkedIn members choose to receive messages as e-mails and only visit the site when necessary. It does that very well. Give credit to Facebook.

Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Modern B2B Marketing

Twitter recently removed the count API, which means that content and social media marketers alike are facing a new challenge—we can no longer factor in the number of Twitter shares from our content as a measure of engagement and validate it with social proof (a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation).

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Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

CEB (Corporate Executive Board) saw a 54% increase in click rate when they added an interactive call to action to its LinkedIn ad. Using existing APIs, data can flow from your content into your CRM or marketing automation system without any special coding. So, here are some of the key questions—and answers!—to to help fuel that conversation: 1. OK, but does interactive content work?

SWOT Analysis: Is Instagram Right for Your Media Brand?

Hubspot

Not to mention, you’re likely present on other social networks like LinkedIn, Facebook, and Pinterest already. Over time, it’s going to become competitive—especially now that the company has an open ads API that allows for tasks including scheduling and publishing content. As of October 2015 , there are 400M+ daily active users, 80M+ photos per day, and 3.5B daily likes. The reason?

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How Axial Ramped Up Deliverability and Measurement Strategies

It's All About Revenue

Axial’s marketing team also is saving bandwidth and time by using APIs to build a WordPress plugin that streamlines campaign development. For example, Axial was able to collect the data from LinkedIn and Google ads into Salesforce via Eloqua – and support the collection of valuable information to help guide future ad purchasing decisions. The team discovered that impressions and click throughs were similar on both ad platforms, but close rates were 40% higher on LinkedIn. million email messages.

Prediction: A Paradigm Shift in Social Media Sharing

grow - Practical Marketing Solutions

To reach all of the people you’d like to reach with a piece of content, you have to make the effort to go to each network and share or use a tool such as Hootsuite or ping.fm to share across multiple sites.  If you want to share selectively within each site, such as to only certain LinkedIn groups and Facebook friends, it becomes even more time-consuming and difficult. The current state.

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs. But social is clearly growing fast and has great potential. So marketing automation vendors are understandably eager to support it in their systems.