33 Articles match "API","Lead"

The Latest from the B2B Marketing Community

Monday, August 30, 2010
Using a combination of the Twitter API, the TweetMeme API and the Processing visualization library, I was able to graph the spread of a handful of popular links. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook.
 
Thursday, August 26, 2010
This makes it possible to walk through the first few thousand ids in using the API and reconstruct when every person joined, and so how many users there were at any point in time. This is a guest post by Pete Warden , the founder of OpenHeatMap , a free and easy way to turn your spreadsheet into a map. How did Twitter grow in the early days?
 
Tuesday, August 3, 2010
Enterprise Edition supports these by adding user roles, “lead partitions” to control access to database segments and “workspaces” to make Marketo objects (contents, campaigns, lists, etc.) User roles (but not lead partitions or workspaces) are now available in Marketo’s Professional Edition as well. available to different user groups.
 

The Best from the B2B Marketing Community

People often ask me for webinar tips because it’s such an important lead generation and lead nurturing tool. Webinars can help with both lead generation and lead nurturing. Only integrating with the webinar vendor’s APIs will provide the perfect integration. So on with the 10 Webinar Tips: 1. Digg this!
Using a combination of the Twitter API, the TweetMeme API and the Processing visualization library, I was able to graph the spread of a handful of popular links. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook.
Leads can enter a sequence when they fill out a Web form, are manually added by the user, or trigger the conditions specified in a “global rule”. The system checks each lead against all the global rules every time the lead’s data changes, allowing real time response to lead activities. for whether this will change.)
For example, its approach to revenue reporting is no better than average: the system imports revenue from the sales automation opportunity records, and then assigns it to the first campaign of the associated lead. My little tour of demand generation vendors landed at Pardot just before Thanksgiving. What I found was intriguing.
It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.
This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. In addition, they support wait periods and can send leads and alerts to the sales system. You know who you are.
Yes, it does list segmentation, emails and multi-step campaigns, but these are not the outbound email blasts or unattended lead nurturing campaigns of a conventional demand generation system. Automated synchronization is available for Salesforce.com using their standard APIs. Just thought I’d point that out.
haven’t looked closely at any of these but they all seem to promise the core demand generation capabilities of email, landing pages, automated nurturing, lead scoring, and sales system integration. Well, I wouldn’t ask the question if I weren’t leading up to something. Lead scoring formulas are essentially rules as well.
Last week they announced their next leap forward, an API to return detailed company information quickly enough to use it to tailor visitor treatments. These features were already available from DemandBase: what's new with ABR is exposing the data to other applications through a real time API. ABR is still a bit rough around the edges.
Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API. Using APIs, Seesmic allows users to share content on social networks such as Twitter and Google Buzz from the same application.