Trending Articles

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How to Use Email Promo Codes to Great Effect

SendX

Email promo codes are a great way of boosting your product’s sales. Leverage them to great effect by following these eight steps. (Includes examples).

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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

AI. AI. AI. Are your email boxes overflowing with information extolling the benefits of, and promoting, AI tools? Mine sure is! But this post is about a bigger category – technology. From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of

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How Email Marketing Platforms Increase YouTube Views

SendX

If you’re anything like most content creators, you want to know how to increase YouTube views. It’s understandable when you consider how much work goes into the creation of a video.

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Neglect her, and your strategy is as good as checkmate. But wield her wisely, and you’re playing to win. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. It’s about using that data to outsmart the competition and capture your audience’s attention.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Book Review: Smart Brevity

Webbiquity

I rarely write book reviews anymore. And I’ll bet you rarely read them. But this one will be brief, and worthwhile for both of us. Promise. Smart Brevity: The Power of Saying More with Less by Jim VandeHei , Mike Allen , and Roy Schwartz is a must-read for communicators generally, and writers specifically. It’s worth a review. Plus, this gives me an opportunity to try writing in Smart Brevity style.

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How to Build a Community With an Email Marketing Platform

SendX

Building a community is about more than just gathering people together. It's about creating a space where connections can flourish, ideas can be shared, and relationships can grow.

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The Marketing Book Podcast: “MKTG STINX” by Bob Hoffman

The Forward Observer

MKTG STINX by Bob Hoffman About the Book From the Author: There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don’t think there has ever been one about how stupid and wasteful most of it is. Well, now there is. About the Author Bob Hoffman is the author of several best-selling books about advertising.

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The Winning Formula in Sales

xiQ

The Winning Formula in Sales In the high-speed world of Formula 1 racing, precision, strategy, and agility are paramount. It’s a world where every millisecond counts and victory hinges on the seamless integration of man, machine, and method. These principles also lie beneath all sales, where professionals navigate the fast-paced market, leveraging insights and technology to cross the finish line ahead of their competition.

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MarTech Salary and Career Survey: More promotions and more layoffs

Martech

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn. The last year saw many different economic trends, some at odds with each other.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA)

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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5 Great Email Signature Examples to Follow

SendX

On average, more than 300 billion emails are sent and received on a global scale every day. The email marketing industry is set to reach $17.9 billion by 2027. Despite these amazing statistics, many still treat their email signatures like an afterthought, which is a big mistake!

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Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

It feels like our marketing planning and execution process is running faster than ever before. And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. But here’s the thing—assuming we know everything about our customers’ purchase motivations and the value they get from our products and services can lead you astray, encourage borrowing ideas from competitors (because, surely , they must know someth

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How To Get More Email Subscribers (Fast and Easy)

CopyBlogger

If you already have a newsletter signup CTA on your website and a lead magnet, is there anything else you. Continue Reading The post How To Get More Email Subscribers (Fast and Easy) appeared first on Copyblogger.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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7 Easy SEO Tips for Small Businesses

Ahrefs

SEO is how you do that, and the basics are quick and easy. Follow these tips to rank your small business higher in no time.

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Assessing the Impact of AI-Driven Web Browsing on SEO and Marketing

CMSWire

Understanding search engines’ operational mechanisms and its implications on user behavior, click-through rates and marketing effectiveness is crucial. Continue reading.

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Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey

Martech

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Job dissatisfaction jumped by 9% for managers and staff and 5% for those at the director level and up. Overall job satisfaction remains high — two-thirds of martech professionals at every level say they are “extremely” or “somewhat” satisfied.

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11 Effective Emotional Advertising Examples Brands Are Using

Bannersnack

10 minutes read Everyone knows that emotional marketing is difficult to do right. Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising. According to the research from PsychologyToday, people respond to the emotional part of the ads a lot more than the text itself.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Beginner’s Guide to Content Marketing Reporting

Ahrefs

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers.

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Beyond Hype: Practical Applications and Limits of Generative AI in Marketing

CMSWire

Peek behind the curtain of generative AI in marketing to see how companies are truly leveraging AI for customer engagement. Continue reading.

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Top 50 Global Thought Leaders and Influencers on Legal & IP 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. Congratulations to all our Legal & IP influencers who participated! Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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Beyond multichannel and omnichannel: Understanding the optichannel approach

Martech

There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. What is that? How does it differ from multichannel and omnichannel? Hold tight. I’ll answer those questions and a few more, but let’s start with some definitions to set the stage. What is multichannel? Multichannel means the company interacts with customers through multiple channels, both online and offline.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. But you have to know what’s important and what isn’t. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. These are our best tips for helping you focus on what matters. Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing t

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What Is Enterprise Content Marketing? Strategies You Need To Be Successful

Ahrefs

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank for everything.

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From Turbulence to Triumph in AI Marketing

CMSWire

Avoid these 3 common AI adoption pitfalls and find a balance that uses AI with urgency and exercises caution to prevent catastrophic marketing failures. Continue reading.

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How To Combine PR and Content Marketing Superpowers To Achieve Business Goals

Content Marketing Institute

Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Harnessing martech insights: A roadmap to customer-centric business strategies

Martech

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

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250+ Instagram Reel hashtags to boost engagement for your brand

Sprout Social

If you’ve opened Instagram recently, you know Reels are big on the platform. The short-form video format has quickly become a favorite of both brands and consumers. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories.

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Content Pruning: Why It Works, and How to Do It

Ahrefs

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work?

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