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8 Tips to Cultivating a Successful API Program

Vertical Response

Last week, we attended Apigee’s ‘I Love APIs’ conference at Fort Mason here in San Francisco. ‘I Love APIs’ is Apigee’s annual API (application programming interface) conference full of informative keynotes, workshops, and many opportunities to network with the API and developer community. Segment Your Developer Community : It’s important to segment your developer community, both internally and externally, to appeal to their different motivations and generate faith in the API. For external developers, trust is key.

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An introduction to ecommerce APIs for non-developers

chiefmartech

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. ProgrammableWeb (an API directory) has indexed more APIs than ever before s, listing over 16,000 items overall.

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4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns

Modern B2B Marketing

Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. The new API provides stores and retailers with a way to see how many people made offline purchases after seeing a Facebook campaign—connecting offline conversions to digital campaigns. What is an offline conversion event?

API 50

SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python. More exciting than the cloud deployment (which SAS had previously offered for SAS 9), Viya will be accessible through open APIs and scripting languages including Python, Java, and Lua, and – gasp – some components will be offered as on-demand services. The initial CI 360 release includes two modules, Discover (mobile and Web reporting) and Engage (digital interactions including testings).

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53 Questions to Help You Choose the Right Interactive Content Creation Platform

It's All About Revenue

You may not know much about interactive content , but i t’s changing the way marketers are engaging with prospects across industries and channels. With lead form completion rates in the 40% range, interactive content provides marketers with the ability to improve lead quality and to speed MQL creation. What effectiveness metrics does the interactive platform provide?

Knowledge management in the age of social media

Biznology

The social interaction aspect removes all boundaries and makes it interactive. Content becomes a key part of social interaction and it can shift the meaning as the discussion progresses, where every reply has robust value. The leaders in the artificial intelligence field have developed API s that can be used to manage unstructured content such the one found on social media.

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The 24 Best Visual Content Creation Tools

Webbiquity

Here are two dozen tools that enable marketers to create a range of effective visual content assets, from memes and quote images to animated GIFs, maps, charts, vector drawings, and interactive graphics. Diagrams can be interactive and can include shapes, text, and connectors. A free gallery of customizable interactive charts and data tools. 1) Canva. 2) Creately. Siasat.

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Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps

SnapApp

Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release. Interactive content should be as easy to create as it is to imagine. Fast development of new campaigns enables marketers to stay ahead of the competition in reaching and influencing customers and prospects with interactive content that resonates with them. Choose a Theme -- Next, users choose from a library of unique design themes for their interactive content.

Beyond the buzzwords

Biznology

An ecosystem perspective extends how to engage with customers; it places the customer in a broader context of interaction–of the various types of “blurring” that a combination of technology evolution, business model innovation, and behavioral expectations create. In our days, companies are wrestling with how to engage with their customers differently. Like this post?

BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

This definition distinguishes CDPs from traditional marketing automation products, which do their own execution, and from real-time interaction managers, which lack persistent data stores. The profiles can be based on data imported from other systems via batch processes or APIs or captured by BlueConic itself. Data is exchanged with other sources and execution systems via REST APIs. Pure CDPs will become more attractive as integration becomes easier through more standard APIs and connectors, a promise that cloud-based systems often make but are just starting to deliver.

Seven keys for building a successful API

Sazbean

A website isn’t the only interface through which companies can interact with their customers and users. Thanks in some part to the success of companies that have used APIs to help build significant business value, a growing number of companies in both the B2C and B2B markets are building and launching their own APIs. Most APIs, of course, aren’t going to achieve Facebook-like success, and companies often make fundamental mistakes when developing an API strategy. So what are the keys to success when API-ifying your business? News & Note

B2C 2

I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

Similarly, there have long been specialized systems for real-time interaction management (such as Infor Interaction Advisor and Oracle Real Time Decisions ) and for predictive modeling ( SAS , IBM SPSS , KXEN ). Decision engines are called by external systems through a Web services API that can respond in under 50 milliseconds. Those are something new. And you’d be right.

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Design Thinking for User Centricity: An Interview With HG Data VP of Product Faith Chiang

HG Data

We also have a strong partner API and ecosystem for companies that benefit from having our data as part of a larger system that they use for a particular purpose. So how do we weave a story together with all those distinct individuals interacting in the same environment? Big Data Business Intelligence Company Culture Tech Startup API customer ecosystem DaaS data as a product Faith Chiang FirstRain product product marketing Progressive Insurance user experience vice president of productProduct strategists have a lot to think about. What brought you to the company?

[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

In theory, any decision manager could access the APIs of those providers, but [x+1] is designed specifically to integrate their data and manage the associated charges. [x+1] Scoring formulas can incorporate external data, such as inventory levels or sales goals, so long as these are accessible to [x+1] via data import or API connections. You would be correct. [x+1] deployment model.

How bot-to-bot could soon replace APIs

Opentopic

Opentopic blog >> venturebeat.com By now it’s clear that bots will cause a major paradigm shift in customer service, e-commerce, and, quite frankly, all aspects of software-to-human interaction. For the moment, the state of the art of bots is bot-to-consumer, meaning bots communicating with humans. But at some point soon, bots will start talking to other bots. Enter the bot-to-bot. Cognitive Technology Cmo cognitive technology

suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

It involves not just listing interactions or displaying them in a diagram, but also analyzing their contents, results, and supporting systems. suitecx is to static customer journey diagrams as Google Maps is to the Rand McNally Road Atlas: an interactive alternative with almost boundless functionality. Customer journey mapping is now the buzziest of buzz words.

Integrating Online Video with Your Marketing Tech Stack

It's All About Revenue

” is achieved by integrating your OVP with marketing automation and interactivity to define the individual with whom you’re communicating. ” combines video with interactivity and personalization to enable you to send the right content to the right person at the right time. Step 2: “What should we talk about?” Step 3: “Can you hear me now?”

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

Internet of Things (IoT) and interactive contnet were still just sparks. (B-). This is becoming easier with solid platform APIs and ISV ecosystems, plenty of great “middleware” options, a focus on good integration out-of-the-box from specialist martech providers, and more marketing technologist talent at brands to make these interconnections work. #7. ” (A).

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

These are linked across channels to a customer identity that is usually known at the start of an interaction. The identity might be available because the customer is interacting with a mobile app for which she has registered, is responding to an email or text message that was already tied to her identity, has logged into an ecommerce Web site, or is known through a cookie that was previously linked to her identity. It can store several identifiers for the same customer, which is how it coordinates interactions in different channels. Sailthru is a good example. data store.

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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

This lets BlueVenn support real time interactions in Web and call center channels. BlueVenn has 23 API integrations with delivery systems such as specific email providers and builds new integrations as clients need them. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.*

Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. So the HubSpot social media lead generation team -- Rebecca Corliss , Kendal Peiguss , and myself -- decided to run a two-week test to compare content published through a third-party API versus content published manually on Facebook. Severely.

API 31

AgilOne Combines Marketing Database, Analytics and Execution: Yep, That's a Customer Data Platform

Customer Experience Matrix

It also makes its data and predictions accessible to external systems such as call centers and Web sites via real time API calls, so those systems can use them to guide their own customer treatments. customer data integration marketing automation predictive modeling interaction management real time decision management customer data platform agilone Well, this is embarrassing.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. Part of this had to do with the scope of the integration available (that is, which functions are accessible via the API). But I digress.

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Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)

Customer Experience Matrix

Plenty of other vendors have the potential to make the transition – in particular, products developed for real time interactions and Web personalization. When I spoke with Pointillist a few weeks ago, the list would be a file export, but API connections were close to being ready. This post will resume the tour I started in March of journey orchestration engines – our new friend JOE.

Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]

bizible

You’ll notice that, from the “Landing Page” element in the top right segment (purple), there are two paths back to “Attribution Data” -- one utilizes an API integration with Adwords and Bing Ads, and the other connects paid social campaigns through UTM parameters. API connections) allow data to pass seamlessly from one program to the other. click to view larger). Attribution Data.

14 Data Visualization Tools to Tell Better Stories with Numbers

grow - Practical Marketing Solutions

Dygraphs creates chart that are interactive: you can mouse over to highlight individual values. Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. Here is Today is a great example of an interactive timeline which continues to zoom out to give relative times all based on today. Shift-drag will pan.

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[Infographic] The Periodic Table of Elements for B2B Marketing Attribution

bizible

It can track keywords, campaigns, content, display ads, events (and more) and follow a customer through their interactions with all of those marketing touches. The most common ways this is done is through API integrations, cookies, and UTM parameters, which collectively work together to gather tracking data and push that information into the CRM. click to view larger). Website. Email.

Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. It’s an important differentiator compared with other Customer Data Platforms, which often don’t support true real-time interactions. Users can connect with additional systems through Webhooks, SDKs, or APIs. Let’s step back a bit.

Social Interaction Designers are gunning for your website

grow - Practical Marketing Solutions

A confluence of changes in social media has created new ways websites can be used to encourage and leverage social interactions to accomplish business goals. Social interaction designers (also known as SxD) are the ones who will help companies incorporate these social elements into their websites. Social interaction design is a sub-discipline of interaction design.

API 3

Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns

Customer Experience Matrix

In the meantime, Zaius can capture data from Web sites and email through Javascript tags, from mobile apps through a System Development Kit, and from pretty much anything through APIs and batch uploads. Zaius assigns events to sessions after they are linked to unified identities, so one session can include interactions across several channels. In addition, a real-time API lets external systems query Zaius directly to find individual customer profiles. Segment exports and API access are what qualify Zaius as a CPD. So what fooled me about Zaius?

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Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems.

Multi-Touch Attribution, A Full User Debrief

bizible

These touchpoints are often considered more influential than other interactions that didn’t result in a stage change. A time decay model gives credit to more recent marketing interactions. These stage transitions would include: first touch (a user’s first-ever interaction). Multi-touch attribution tracking with martech API integrations. What is multi-touch attribution?

Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. So the HubSpot social media lead generation team -- Rebecca Corliss , Kendal Peiguss , and myself -- decided to run a two-week test to compare content published through a third-party API versus content published manually on Facebook. Severely.

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A Scorecard for B2B Marketing Operations [Download Evaluation]

bizible

Most of the pieces of martech above integrate with another piece in some way, whether that’s through a direct API connection or another form of data tracking. Advanced, multi-touch attribution solutions track all marketing touchpoints across the entire funnel and show those interactions inside the CRM. What are the true measures of success in a marketing operations role? MARTECH.

Why A/B Tests Are Just Part of the Story

It's All About Revenue

One of those qualitative methods is interaction analysis tools. Previously known under the term mousetracking , these modern variations are nowadays able to capture user interactions from mobile devices. The analysis of interactions not only compensate for the weaknesses of A/B Tests, but also provide beneficial insights into user behavior. Do You Ask the Right Questions?

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Marketers: Are You Ready for In-App SEO?

Synecore

Forget link building, in the short run you need to figure out how to navigate a strange new world of app indexing APIs and app filters, an alien ecosystem where URLs are replaced by URIs and deferred deep linking actually means something. They decided the best solution was an App Indexing API (API is an abbreviation of Application Program Interface. Not There Yet. App Indexing.

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Pinterest is not yet integrated , but once the “taste graph” offers an API, that should change. Tweetdeck also makes it easy to post (or schedule) tweets containing text, photos or links, and monitor Twitter interactions and direct messages. By Kerry Gorgone, Contributing {grow} Columnist. Entrepreneurs are universally short on time and money. Hootsuite / Seesmic. Tweetdeck. Buffer.