Twitter users frequently exchange information about products and services.” Which tools are most helpful? Cindy King supplies an excellent guide to creating a tweet plan, a strategic approach to using Twitter, though she helpfully warns “Don’t make the mistake of relying solely on the scheduled tweets in the tweet plan to connect with people and expect to build your business.  Douglas Idugboe advises Twitterers to keep their Twitter handle as short as possible (to help with retweets), avoid automated DM welcome messages (hate these!), And much more. Crabs. MORE >>

But the problem many people face is that there are so many sources of information that were trying to keep track of, weve become buried. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. So here I was, sitting at home listening to the kids being read a good night story when purveyor of all thing informational, ReadWriteWeb, suggested a foray with FeedRinse would leave me more time to engage with aforementioned story time and less inane read to. ReadWriteWeb. RWW Network. MORE >>

In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems. Such APIs are available to varying degrees for other marketing automation products too, so an app marketplace isn’t quite as huge a leap as it may seem. Performable also has existing connectors with a variety of social media, help desk, email, billing, chat and CRM systems. Events can also trigger multi-step campaigns that send an email or call an external URL. MORE >>

By contrast, users design the flows by filling out a simple form within Kwanzoo and then receive HTML snippets – simple calls to Kwanzoo-hosted URLS – that can be embedded anywhere. a parameterized API call) that makes the Kwanzoo pages available within Eloqua’s own content builder and can read Eloqua cookies in real time to help guide the response selection. It quickly rises to $2,499 to embed units in emails, post data other than basic lead capture, support mobile formats, and use IP-address information for targeting. Here’s the story. True enough. MORE >>

Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API. BackType - BackType is a social media analytics company that helps companies measure their social engagement. is a free URL shortening service that provides statistics for the links users share online. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. On the web today, things change fast. Bit.ly - Bit.ly for $1.65 MORE >>