Trending Sources

How Siri and Google Now could change the social media landscape

grow - Practical Marketing Solutions

Companies like Google and Apple are positioned to shift technology in that direction … and possibly to THEIR direction. Specifically, they’ve introduced Siri on the iPhone and Google Now on Android devices: intelligent Personal Assistants. Is this the time for Google+? ” Google, being Google, will find a new way to monetize the Now social experience with ads.

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What NYT Editor Quentin Hardy’s New Job Says About 2017 Marketing Trends

Content Standard

Here’s what Hardy’s move to Google Cloud says about the marketing trends of 2017. Not the least of them, Google Cloud’s decision to hire Quentin Hardy. News of his new position sparked a massive response from fans of his who were sad to see him leave The Times , but excited to have his mind involved in simplifying the convoluted world of Google Cloud.

Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Both highlights signal the culmination of a trend that has been simmering for a while now: Mobile devices have taken over media consumption. The Interactive Advertising Bureau’s (IAB) latest revenue report , released on November 1, shows that advertisers are finally catching up to these trends. Almost all the gains are going to Facebook and Google. Here’s how. 1.

[Chart] Google+ Posts Drop Even as Accounts Rise

It's All About Revenue

by Jesse Noyes | Tweet this Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social network when they eventually launch their inevitable business offering.  The chart shows that G Plus users appear to be using the service more like Facebook with targeted sharing being the trend. Share email.

17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. RSS feeds make keeping up with the latest industry trends easy as pie. 14) API. above the fold.

The dashboard has finally been perfected

Biznology

One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Widgets and Google Gadgets? Google AdSense. Google+.

Content Marketing: Trend Spotting in the Social Media Wild

WindMill Networking

Need help spotting trends in social media content marketing? There are many ways to find the trending topics across broad audiences – but try to do the same for laundry detergent, for example, and it might not be so easy.  You have your classic trending topics and hash tags.  You have Google Trends and Insights.  Trends Map has a beautiful interface.

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Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms

Hinge Marketing

Google has never been reluctant to shake up the status quo when it comes to their search algorithms. These game-changers defined new best practices for the field and penalized blackhat tactics that once reliably lifted sites to the top of the rankings—all in the interest of serving Google users more relevant content. Where do professional services firms stand on mobile today?

The State of Digital Media, in 5 Charts

Contently

With Mary Meeker’s “2016 Internet Trends” report, PageFair’s annual ad-blocking report , IAB’s quarterly revenue update , and Pew Research’s “State of the News Media”  all coming out within the span of a few weeks, there has been a flood of information about the current state of the media, advertising, and marketing industries. https://t.co/LRy9iY8TbH.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site. Clients who don’t want to use SimplyCast tools for a particular function can integrate with external products via APIs.

The anti-prediction of 2012 social media predictions

grow - Practical Marketing Solutions

Google+ will not be the Facebook killer. think Google+ is important and it will survive but it will not upend Facebook.  Am I right? Too early to tell, but I think I am trending correct on this one. I’ll have to give myself an incomplete. crowdsourcing facebook futurist twitter social media trendsProbably you too? Doesn’t matter. Yes, I was right. Grade = C.

The State of Digital Media, in 5 Charts

Contently

With Mary Meeker’s “2016 Internet Trends” report, PageFair’s annual ad-blocking report , IAB’s quarterly revenue update , and Pew Research’s “State of the News Media”  all coming out within the span of a few weeks, there has been a flood of information about the current state of the media, advertising, and marketing industries. https://t.co/LRy9iY8TbH.

What is Predictive Marketing?

SalesPredict

zero search interest on Google. Predictive marketing is the practice of utilizing predictive analytics, historical data, trends, and patterns to predict future outcomes. The datasets and trends analyzed vary depending upon whether you are trying to sell to consumers or other businesses. Prior to 2011, the term "predictive marketing" had almost. Is predictive marketing new?

Lead 92

7 not-quite-predictions for marketing technology in 2016

chiefmartech

There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). Most people suck at accurately predicting the future. I’m one of them. thought it was a reasonably solid bet. ” (A). Martech is going mainstream. What do you see?

The 29 Best Social Media Monitoring Tools

Webbiquity

Google Review Count:  345. Google Review Count:  298. Google Review Count:  290. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. Google Review Count:  210. Google Review Count:  210. Google Review Count:  188. Google Review Count:  181. ” — BuzzBlogger.

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Predictions for B2B Marketing in 2011

Customer Experience Matrix

Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) 3. Competitors will include existing marketing automation and CRM systems seeking to use their existing functions as a base, and entirely new systems that provide a consistent interface to access many different products transparently via their APIs. 4. Did you really think I'd talk about trends without mentioning social media? 2011 predictions demand generation marketing automation industry trends

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search. Don’t forget to evaluate platform-specific analytics and Google Analytics social media referral reporting as well.

17 Data Visualization Tools & Resources You Should Bookmark

Hubspot

You can easily download statistics and charts you find to PDF,PNG, or Office files to customize and use them accordingly. 2) Google Trends. Ever find yourself looking for data about popular topics, online trends, and current events? If you haven’t already discovered it, Google Trends will be your new favorite resource. The best part about Google Trends?

Test Driving Google+ Brand Pages

Manhattan Marketing Maven

Google+ has opened itself to include brands as active social participants with the introduction of Google+ Pages on November 7 th.   Google+ may look like Facebook and has introduced some new features, which Facebook quickly copied but it is not a competitive social network per se.   Google+ is a work in progress. It seems to play a middleware role in Google’s overall strategy. Most are strategic issues for Google. Beyond its role in the future vision of the Google landscape, Google+ is a different animal.  monthly users.

API 3

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. Google Didn’t Want Us To Use The Keyword Planner This Way. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. Google+: No.2 But It Works Nicely.

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

Now pulled through Google Webmaster Tools search query reports. If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages. SEO Trend Analysis. Provided): 10 Ways to Prove SEO Value in Google Analytics. Event Tracking 101 For Google Analytics.

14 Data Visualization Tools to Tell Better Stories with Numbers

grow - Practical Marketing Solutions

Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. Designed for journalists, it allows for a variety of different ways to visualize the data and help you understand any underlying trends. MULTIPURPOSE Google Charts is the seminal charting solution for much of the web. You can click and drag to zoom.

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The 28 Best Influencer Marketing Tools

Webbiquity

After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Google Review Count:  217,000. Pricing:  free, or API data by quote. Google Review Count:  55,200. Google Review Count:  46,800. Google Review Count:  26,200. Google Review Count:  22,400.

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Why Marketing Automation is the Key to Sharing Strategic Insights with Sales

Modern B2B Marketing

In this blog, I’ll cover two trends that are driving the demand from the sales team for higher quality leads, and how a strong marketing automation platform can help you provide your sales channel with greater insight into audience behavior: Understanding the Trends. The first trend is a tech-savvy sales team. The second trend is the convergence of technology.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

For example, Infer provides dashboards about: Marketing Leads : By identifying good leads and accounts in a company’s nurture database and monitoring how long they’ve been neglected, leaders can use this dashboard to pinpoint segments that need more attention, monitor conversion trends across lead sources and account-based marketing tactics, and build goals on these metrics. About Infer.

Lead 68

How to Find and Target High-Value Keywords for Your Business

Hubspot

worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. great (and familiar) place to start is to simply type some phrases into Google’s search bar, and watch how it prepopulates the rest of what you are typing. Google’s search bar algorithm is built around a searcher’s intent.

SEO 54

How to Define The Content Marketing Metrics that Matter

It's All About Revenue

No matter what program is at the heart of your analytics, whether it's marketing automation, CRM or Google Analytics , use the appropriate campaign codes to track attribution of each campaign. All members of your team need to be able to connect the dots to uncover anomalies, trends and opportunities. Create more content. Create better content. Create visual content. Admit it.

API 88

Image Recognition technology is a goldmine for marketers

grow - Practical Marketing Solutions

Using sophisticated application programming interfaces (APIs), developers have made it possible for users to take a picture of an object or person, and immediately learn where to buy the object shown, or where to connect with the person photographed. But seamlessly integrating facial recognition with mobile technology, especially wearables like Google Glass, has hit a few speed bumps.

Everything a marketer needs to know about CDPs. Wait, what’s a CDP?

chiefmartech

Buzz is growing too: CDPs made their first appearance on a Gartner Hype Cycle report last July and Google Trends shows a sharp increase in interest. Second, more marketing systems are designed to easily export and import data through things like APIs and microservices ( as Scott recently pointed out ). We can be pretty confident this trend will continue. Of course not.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. GA: Google Analytics.

Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Openprise also integrates today with Google Apps and the Amazon Redshift database. Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules. Some can run in real time through API calls. Openprise falls roughly into this second category. But Openprise could post data to such a database.

Top Internet strategy, marketing and technology links for the week of February 23, 2013

Sazbean

News & Notes

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My Favorite Tool For Content Ideas

B2B Marketing Insider

From here, try to look for patterns and trends in posts that appear to do well, as well as names of authors whose posts have continued to appear in the top results. Check out this article from Moz that walks you through the steps of how you can use BuzzSumo API and Google Sheets to run this type of analysis more quickly. How do know which content will attract social shares?

Why Google Doesn't Sweat Phone Apps

Biznology

There does seem to be an app for just about anything when you own an iPhone, so you'd think that Google might be worried about Apple's big lead in the important mobile marketplace. think that things are going just as Google has hoped. Google's business is based on advertising, so they are unlikely to miss an opportunity as big as mobile advertising. Image via CrunchBase.

API 2

4 Tips to Keep Your Website Ahead of the Curve in 2012

Sazbean

2012 is heralding a new wave of innovative web technologies and design, and a page that stays in step with these trends is bound to pique interest and lower your bounce rate. Even more, a well done and on-trend website remains effective well after the year is over, reeling users in with thoughtful design and building a design-conscious and taste-making reputation. Opting for a bold design element is a great way to modernize a website and keep it on trend in the coming years. Nothing kills an online buzz like a poorly designed or drastically outdated website. Mail Chimp.

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. Other sources can be integrated through API connections or flat file imports. Results can be filtered by plan, audience, tactic type, assets, or other attributes; compared across time periods; and examined for trends. It’s bright.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Ran a number of tests that compared multiple data points against each other to find correlation trends. Just to clarify, by "social shares" I mean total shares across all major platforms (Twitter, Facebook, Google+, LinkedIn, and Pinterest). The author. Click to Tweet ).

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