Trending Sources

How Siri and Google Now could change the social media landscape

grow - Practical Marketing Solutions

Companies like Google and Apple are positioned to shift technology in that direction … and possibly to THEIR direction. Specifically, they’ve introduced Siri on the iPhone and Google Now on Android devices: intelligent Personal Assistants. Is this the time for Google+? ” Google, being Google, will find a new way to monetize the Now social experience with ads.

Google 107

Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report


Both highlights signal the culmination of a trend that has been simmering for a while now: Mobile devices have taken over media consumption. The Interactive Advertising Bureau’s (IAB) latest revenue report , released on November 1, shows that advertisers are finally catching up to these trends. Almost all the gains are going to Facebook and Google. Here’s how. 1.

The 24 Best Visual Content Creation Tools


Google Review Count:  366. Google Review Count:  259. Creately offers desktop and online versions ” — Small Business Trends. Showcase reviews:  Snall Business Trends. 3) Google Charts. Google Review Count:  249. Sample review: “Google Charts offers a gallery of ready-to-use chart types, from simple line graphs to geographical maps and timelines.

Tools 91

[Chart] Google+ Posts Drop Even as Accounts Rise

It's All About Revenue

by Jesse Noyes | Tweet this Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social network when they eventually launch their inevitable business offering.  The chart shows that G Plus users appear to be using the service more like Facebook with targeted sharing being the trend. Share email.

API 74

The dashboard has finally been perfected


One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Widgets and Google Gadgets? Google AdSense. Google+.

Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms

Hinge Marketing

Google has never been reluctant to shake up the status quo when it comes to their search algorithms. These game-changers defined new best practices for the field and penalized blackhat tactics that once reliably lifted sites to the top of the rankings—all in the interest of serving Google users more relevant content. Where do professional services firms stand on mobile today?

API 30

The State of Digital Media, in 5 Charts


With Mary Meeker’s “2016 Internet Trends” report, PageFair’s annual ad-blocking report , IAB’s quarterly revenue update , and Pew Research’s “State of the News Media”  all coming out within the span of a few weeks, there has been a flood of information about the current state of the media, advertising, and marketing industries.

API 52

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site. Clients who don’t want to use SimplyCast tools for a particular function can integrate with external products via APIs.

The anti-prediction of 2012 social media predictions

grow - Practical Marketing Solutions

Google+ will not be the Facebook killer. think Google+ is important and it will survive but it will not upend Facebook.  Am I right? Too early to tell, but I think I am trending correct on this one. I’ll have to give myself an incomplete. crowdsourcing facebook futurist twitter social media trendsProbably you too? Doesn’t matter. Yes, I was right. Grade = C.

The State of Digital Media, in 5 Charts


With Mary Meeker’s “2016 Internet Trends” report, PageFair’s annual ad-blocking report , IAB’s quarterly revenue update , and Pew Research’s “State of the News Media”  all coming out within the span of a few weeks, there has been a flood of information about the current state of the media, advertising, and marketing industries.

What is Predictive Marketing?


zero search interest on Google. Predictive marketing is the practice of utilizing predictive analytics, historical data, trends, and patterns to predict future outcomes. The datasets and trends analyzed vary depending upon whether you are trying to sell to consumers or other businesses. Prior to 2011, the term "predictive marketing" had almost. Is predictive marketing new?

API 92

7 not-quite-predictions for marketing technology in 2016


There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). Most people suck at accurately predicting the future. I’m one of them. thought it was a reasonably solid bet. ” (A). Martech is going mainstream. What do you see?

Predictions for B2B Marketing in 2011

Customer Experience Matrix

Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) 3. Competitors will include existing marketing automation and CRM systems seeking to use their existing functions as a base, and entirely new systems that provide a consistent interface to access many different products transparently via their APIs. 4. Did you really think I'd talk about trends without mentioning social media? 2011 predictions demand generation marketing automation industry trends

SMB 41

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search. Don’t forget to evaluate platform-specific analytics and Google Analytics social media referral reporting as well.

17 Data Visualization Tools & Resources You Should Bookmark


You can easily download statistics and charts you find to PDF,PNG, or Office files to customize and use them accordingly. 2) Google Trends. Ever find yourself looking for data about popular topics, online trends, and current events? If you haven’t already discovered it, Google Trends will be your new favorite resource. The best part about Google Trends?

Test Driving Google+ Brand Pages

Manhattan Marketing Maven

Google+ has opened itself to include brands as active social participants with the introduction of Google+ Pages on November 7 th.   Google+ may look like Facebook and has introduced some new features, which Facebook quickly copied but it is not a competitive social network per se.   Google+ is a work in progress. It seems to play a middleware role in Google’s overall strategy. Most are strategic issues for Google. Beyond its role in the future vision of the Google landscape, Google+ is a different animal.  monthly users.


10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO


As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. Google Didn’t Want Us To Use The Keyword Planner This Way. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. Google+: No.2 But It Works Nicely.

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

Now pulled through Google Webmaster Tools search query reports. If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages. SEO Trend Analysis. Provided): 10 Ways to Prove SEO Value in Google Analytics. Event Tracking 101 For Google Analytics.

14 Data Visualization Tools to Tell Better Stories with Numbers

grow - Practical Marketing Solutions

Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. Designed for journalists, it allows for a variety of different ways to visualize the data and help you understand any underlying trends. MULTIPURPOSE Google Charts is the seminal charting solution for much of the web. You can click and drag to zoom.

Tools 109

The 28 Best Influencer Marketing Tools


After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Google Review Count:  217,000. Pricing:  free, or API data by quote. Google Review Count:  55,200. Google Review Count:  46,800. Google Review Count:  26,200. Google Review Count:  22,400.

Tools 76

Why Marketing Automation is the Key to Sharing Strategic Insights with Sales

Modern B2B Marketing

In this blog, I’ll cover two trends that are driving the demand from the sales team for higher quality leads, and how a strong marketing automation platform can help you provide your sales channel with greater insight into audience behavior: Understanding the Trends. The first trend is a tech-savvy sales team. The second trend is the convergence of technology.

API 48

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics


For example, Infer provides dashboards about: Marketing Leads : By identifying good leads and accounts in a company’s nurture database and monitoring how long they’ve been neglected, leaders can use this dashboard to pinpoint segments that need more attention, monitor conversion trends across lead sources and account-based marketing tactics, and build goals on these metrics. About Infer.

How to Find and Target High-Value Keywords for Your Business


worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. great (and familiar) place to start is to simply type some phrases into Google’s search bar, and watch how it prepopulates the rest of what you are typing. Google’s search bar algorithm is built around a searcher’s intent.

Why Google Doesn't Sweat Phone Apps


There does seem to be an app for just about anything when you own an iPhone, so you'd think that Google might be worried about Apple's big lead in the important mobile marketplace. think that things are going just as Google has hoped. Google's business is based on advertising, so they are unlikely to miss an opportunity as big as mobile advertising. Image via CrunchBase.


Will Your Social Media Service Tell You When It Hits The Iceberg?

WindMill Networking

Case in point.  If there was a dead pool for social media, the ongoing negative chatter (the “ ghost town ” references) surrounding Google+ might place the social portal near top of list.  Even a recent post by Neal Schaffer acknowledges the gallows humor surrounding Google+ as a series of thought leaders extoll the benefits and potential of G+ as an important social business platform.

How to Define The Content Marketing Metrics that Matter

It's All About Revenue

No matter what program is at the heart of your analytics, whether it's marketing automation, CRM or Google Analytics , use the appropriate campaign codes to track attribution of each campaign. All members of your team need to be able to connect the dots to uncover anomalies, trends and opportunities. Create more content. Create better content. Create visual content. Admit it.

API 89

Image Recognition technology is a goldmine for marketers

grow - Practical Marketing Solutions

Using sophisticated application programming interfaces (APIs), developers have made it possible for users to take a picture of an object or person, and immediately learn where to buy the object shown, or where to connect with the person photographed. But seamlessly integrating facial recognition with mobile technology, especially wearables like Google Glass, has hit a few speed bumps.

60 Marketing Acronyms Every Industry Pro Should Know


API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. GA: Google Analytics.

Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Openprise also integrates today with Google Apps and the Amazon Redshift database. Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules. Some can run in real time through API calls. Openprise falls roughly into this second category. But Openprise could post data to such a database.

My Favorite Tool For Content Ideas

B2B Marketing Insider

From here, try to look for patterns and trends in posts that appear to do well, as well as names of authors whose posts have continued to appear in the top results. Check out this article from Moz that walks you through the steps of how you can use BuzzSumo API and Google Sheets to run this type of analysis more quickly. How do know which content will attract social shares?

Top Internet strategy, marketing and technology links for the week of February 23, 2013


News & Notes

API 23

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

Standard integrations are available for, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. Other sources can be integrated through API connections or flat file imports. Results can be filtered by plan, audience, tactic type, assets, or other attributes; compared across time periods; and examined for trends. It’s bright.

4 Tips to Keep Your Website Ahead of the Curve in 2012


2012 is heralding a new wave of innovative web technologies and design, and a page that stays in step with these trends is bound to pique interest and lower your bounce rate. Even more, a well done and on-trend website remains effective well after the year is over, reeling users in with thoughtful design and building a design-conscious and taste-making reputation. Opting for a bold design element is a great way to modernize a website and keep it on trend in the coming years. Nothing kills an online buzz like a poorly designed or drastically outdated website. Mail Chimp.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog


The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Ran a number of tests that compared multiple data points against each other to find correlation trends. Just to clarify, by "social shares" I mean total shares across all major platforms (Twitter, Facebook, Google+, LinkedIn, and Pinterest). The author. Click to Tweet ).

The Ultimate Dictionary of Marketing Terms You Should Know


analyzing the trends, and developing actionable insights to make better informed marketing decisions. Here a list of nine great sources to get you started.). 3) Application Programming Interface (API). It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. for $1.65

New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year


To get out of that rut, it''s helpful to look at larger social media trends and get inspired to try new things in your social media and content strategies. Google+ was not ranked.). Pinterest saw nearly 79 million shares, while Google+ garnered 115 million. Google+. Sentiment Trends by Publisher. Another interesting trend emerged in the verbs category.

The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels


Identify how to best utilize emerging trends in apps and technology and find yourself in that category. If you aren’t the type of person who tracks the latest trends, identify someone who is and keep up with them on social media. Fill your Feedly with feeds rich in new technology and marketing trends like Search Engine Land , Marketing Land , Moz , and TechCrunch. So what?

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. An example of this is the Twitter API. Google+ - Google+ is Google's new social network. link] ). V.

Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers


Google alone handles over 3.5 Thankfully, SEM and keyword research tools shine a light into the dark and murky world of search engines, and give you the insight you need to improve your own search performance: allowing you to identify search trends, optimize content for high volume keywords, and track, identify and acquire new backlinks. But content without structure would be chaos.

Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Modern B2B Marketing

Twitter recently removed the count API, which means that content and social media marketers alike are facing a new challenge—we can no longer factor in the number of Twitter shares from our content as a measure of engagement and validate it with social proof (a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation).

API 36