m highlighting this because most of my recent posts have been about B2B marketing automation (demand generation) systems, and the two types of systems are quite different. My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis. See the paper Demand Generation vs. Marketing Automation in the Resources section of the Raab Guide site for more on this topic.) MORE >>

In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc. Here are some of the ways you can deliver relevant content on your website: Site behavior: What your customers do while on your website e.g. how often they visit, previous conversions, and top pages. In fact, according to eConsultancy research , 88% of companies say social graph personalization generates results. MORE >>

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Learn more. Be a resource.&# thanks! MORE >>

Who knows -- it could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads ! To learn more about Facebook’s contest rules, visit their Page Guidelines. You might remember the days before Facebook Timeline, when brands had welcome pages and like-gating mechanisms. Include a Form on the App Page to Generate Leads. If your goal is to generate leads from your contest, you might want to include a form directly on your third party app. Create Your Own Terms & Conditions / Official Rules Page. MORE >>

There are literally thousands of startup ventures pursuing new ideas in marketing software. Agencies, marketing service providers, and business consultants are frenetically weaving these components into "solutions" and a new generation of creative campaigns. This could be called the "ERP vision" of marketing consolidation -- following a path such as enterprise resource planning software did in the 1990s. In the end, there will only be a handful of colossal marketing software suites, each with the Tolkien-esque motto, "One suite to rule them all.". Maybe. Neither? MORE >>