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| | CUSTOMER EXPERIENCE MATRIX
MARCH 30, 2009 OfficeAutoPilot: Simple, Powerful, Low Cost Demand Generation for Small Business
The only other demand generation system I’ve seen use it is Marketo. Leads can enter a sequence when they fill out a Web form, are manually added by the user, or trigger the conditions specified in a “global rule”. Each step in a sequence does one thing: send an email, postcard or voice message, add the lead to a fulfillment list, create a sales automation task or execute a user-defined rule that triggers an action if its conditions are met. Leads can be sent to sales by actions within a sequence or by a global rule triggered by the lead score or other conditions.
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