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Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. Part of this had to do with the scope of the integration available (that is, which functions are accessible via the API). But I digress.

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OfficeAutoPilot: Simple, Powerful, Low Cost Demand Generation for Small Business

Customer Experience Matrix

The only other demand generation system I’ve seen use it is Marketo. Leads can enter a sequence when they fill out a Web form, are manually added by the user, or trigger the conditions specified in a “global rule”. Each step in a sequence does one thing: send an email, postcard or voice message, add the lead to a fulfillment list, create a sales automation task or execute a user-defined rule that triggers an action if its conditions are met. Leads can be sent to sales by actions within a sequence or by a global rule triggered by the lead score or other conditions.