Get More Email Opens and Clicks Using Behavioral Targeting
Modern B2B Marketing
SEPTEMBER 26, 2013
When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. . These ESPs work primarily from imported lists and spreadsheets. Examples of Behavioral Targeting .
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They are the “Leaders in Social Intelligence – according to Forrester. They work on a subscription model limited to 3 users with unlimited searches they have account managers that help you set up Boolean logic for your dashboard. ANALYTIC AGGREGATORS.
Rise of the Marketing Platform
Modern B2B Marketing
APRIL 8, 2014
Nearly half of the online adults globally are always addressable, and they expect marketers to meet their specific needs — always and everywhere — according to Forrester’s 2013 Interactive Marketing Predictions report. Unless you work for Apple, it’s safe to assume that your customers are not eagerly anticipating your next campaign. Ready for it? Marketing has changed a lot recently.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more.
What a Top-Notch Lead Management Program Looks Like
JANUARY 27, 2012
After you have that profile created, you can begin to segment your leads based on their interests and send emails and other communications that are targeted and relevant to them. To get started, make sure you have a marketing platform and a CRM system that have the ability to integrate through APIs. Prospect Intelligence. Lead Intelligence. Lead Scoring. Lead Nurturing.
Twitter for B2B Marketing
MI6 Marketing Agency
NOVEMBER 18, 2010
Fastest growing segment is ages 40-60. Focusing on becoming useful listening post that provides a new channel of info worked 4me. Marketing should set overall strat, w/SM sub-defined as one channel, execution can be the work of many. Twitter works best with representatives from important depts. Working well… Q4: Who should a B2B company follow on twitter?