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The Right Data Fuels the Artificial Intelligence Race

HG Data

Vendors are investing billions of dollars and years of R&D on what they see as the opportunity to change the way users work with their systems. Given the growing demand for better insights and faster decision-making, Forrester expects investments in AI to grow more than 300% over the 2016 numbers. It is why the largest B2B audience data marketplace in the world hand-selected HG Data’s segments to be included in their offering. And why the HG Partner API is helping companies bring our data into their applications. In 1957, Army mathematician Wiliam D.

Get More Email Opens and Clicks Using Behavioral Targeting

Modern B2B Marketing

When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. . These ESPs work primarily from imported lists and spreadsheets. Examples of Behavioral Targeting .

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They are the “Leaders in Social Intelligence&# – according to Forrester. They work on a subscription model limited to 3 users with unlimited searches they have account managers that help you set up Boolean logic for your dashboard. So lets dig in!

Rise of the Marketing Platform

Modern B2B Marketing

Nearly half of the online adults globally are always addressable, and they expect marketers to meet their specific needs — always and everywhere — according to Forrester’s 2013 Interactive Marketing Predictions report. Unless you work for Apple, it’s safe to assume that your customers are not eagerly anticipating your next campaign. Ready for it? Marketing has changed a lot recently.

Mastering modern marketing technology leadership over 2 intense days


If you’re working the intersection of marketing, technology, and management, this event has been lovingly hand-crafted for you — and I’m eager to give you a glimpse of what to expect. And that everyone in an organization, no matter their job description, works in marketing. Does conversational AI really work, and how pervasive will it be? 1:30pm – IBM.


Cascading detail for sales enablement

B2B Marketing Confidential

skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Wednesday, February 10, 2010 Cascading detail for sales enablement Ive been working on a lot of sales enablement kits lately. very nice work on this blog!! In hindsight, it was ultra-simple.

What a Top-Notch Lead Management Program Looks Like


After you have that profile created, you can begin to segment your leads based on their interests and send emails and other communications that are targeted and relevant to them. To get started, make sure you have a marketing platform and a CRM system that have the ability to integrate through APIs. Prospect Intelligence. Lead Intelligence. Lead Scoring. Lead Nurturing.

Twitter for B2B Marketing

MI6 Marketing Agency

Fastest growing segment is ages 40-60. Focusing on becoming useful listening post that provides a new channel of info worked 4me. Marketing should set overall strat, w/SM sub-defined as one channel, execution can be the work of many. Twitter works best with representatives from important depts. Working well… Q4: Who should a B2B company follow on twitter?