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Get More Email Opens and Clicks Using Behavioral Targeting

Modern B2B Marketing

When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%.  . These ESPs work primarily from imported lists and spreadsheets. Examples of Behavioral Targeting .

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They are the “Leaders in Social Intelligence&# – according to Forrester.  They work on a subscription model limited to 3 users with unlimited searches they have account managers that help you set up Boolean logic for your dashboard. ANALYTIC AGGREGATORS.

Rise of the Marketing Platform

Modern B2B Marketing

Nearly half of the online adults globally are always addressable, and they expect marketers to meet their specific needs — always and everywhere — according to Forrester’s 2013 Interactive Marketing Predictions report. Unless you work for Apple, it’s safe to assume that your customers are not eagerly anticipating your next campaign.  Ready for it? Marketing has changed a lot recently.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more.

The 10-Minute Marketing MBA


The company eliminated segments such as animals and the bearded lady, and reduced elements of thrill and danger. Under this lens, a manager would be looking to optimize work flow in order to meet company goals. If you''d prefer to organize based on the work that needs to get done, rather than the people who actually do the work, then holacracy is for you. Economics 101.

Twitter for B2B Marketing

MI6 Marketing Agency

Fastest growing segment is ages 40-60. Focusing on becoming useful listening post that provides a new channel of info worked 4me. Marketing should set overall strat, w/SM sub-defined as one channel, execution can be the work of many. Twitter works best with representatives from important depts. Working well… Q4: Who should a B2B company follow on twitter?