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Rise of the Marketing Platform

Modern B2B Marketing

But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. Five Big Trends in Marketing Today. Here are five of the biggest trends that are transforming marketing today. 1) Isolated channels —> coordinated experiences. Author: Jon Miller I’m about to make a staggering statement. Ready for it? Why Now?

Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Downsides and Limitations Industries in a regulated space may have significant policies and user privacy to overcome before ever implementing these systems. View Comments Bas Reus This is truly a trend like you have written about some time ago. Expect more now.