Surefire Social introduces SurePulse “webmaster tools”
JUNE 7, 2016
And, it’s open and extensible, allowing the SurePulse app to grow in usefulness based on 1) what you, their customers, need added and 2) the data sources that are open, accessible, and have a delicious firehose API (I’m looking at you for sucking, Facebook’s Mark Zuckerberg!). Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses.
The dashboard has finally been perfected
OCTOBER 28, 2014
One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Facebook Pages. Push API. Twitter. AddThis.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter Facts, Figures & Stats.
Google+ on its Third Birthday
JULY 1, 2014
The mazes serve a purpose in the research of rodents, but the purpose transcends the maze; the purpose of G+ has nothing to do with creating a lovely virtual commons where cool post-Twitter and post-Facebook techies and hipsters can hang out, it’s a mad olly olly oxen free. Except the identity issues, which are big, but Facebook has them as well.”. Is G+ Google’s Ellis Island
Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
MAY 9, 2016
First, we will cover how to build the marketing and sales technology core — the fundamental technologies that all B2B organizations require. Part I: Setting Up The Marketing & Sales Technology Core. First, this means that you must have a strong understanding of the entire marketing and sales technology core. That’s why we created this series. Website / Web Analytics.
Facebook Puts Their Foot Down, and Other Marketing Stories of the Week
JANUARY 27, 2013
Twitter Makes Video Marketing More Accessible With GIF-Like Mobile App. Back in October 2012, you might remember hearing that Twitter acquired a video clip company called Vine. This video clip company never actually launched publicly before Twitter snatched them up, and we haven’t heard much about the acquisition since. So why shouldn’t Facebook return the favor? Got it.
This Week in Publish or Perish: The Surprising Reason Sales Should Ignore Snapchat
MARCH 16, 2016
As always, this episode of Publish or Perish focuses on one tactic that sales leaders can do to scale relationships and revenue. Brands are capitalizing on its tools, such as the discover tool, as Snapchat opens their advertising API. The platform is now owned by Facebook, making its data and targeting more robust and helping to grow its advertising capabilities. JH: If I’m a sales & marketing leader looking to breakthrough as a thought leader, what do I use? What about Twitter’s video response? Start your live video efforts with Facebook Live.
Dissecting Facebook's Latest Moves
Manhattan Marketing Maven
OCTOBER 3, 2011
You may notice drastic and significant changes in the design, functionality and capabilities of individual and branded Facebook pages. These moves, made unilaterally without any advance notice, constitute the next stage in Facebook realizing its vision to eat the Internet and outsmart the competition. Facebook aims to be the most important online tool. The latest series of changes clearly signals that Facebook is about people sharing with their friends; not about brands. This won’t be the last evolution of Facebook. 1.
Do You Know the History of Your Favorite Social Media Websites?
SEPTEMBER 15, 2011
Although it feels as if Facebook, Twitter, LinkedIn and the rest have been around forever, believe it or not quite a few of these sites came from humble beginnings with very different intents. Facebook Undoubtedly, the history of how Mark Zuckerberg started the biggest social network in the world is already familiar to you. Tumblr David Karp started Tumblr in 2007.
7 not-quite-predictions for marketing technology in 2016
DECEMBER 21, 2015
There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). ” — the rise of new search-like channels in virtual assistants, such as Facebook M, will provide exciting demand-driven opportunities for paid presence.
[Infographic] The Periodic Table of Elements for B2B Marketing Attribution
JANUARY 6, 2016
Twitter. Facebook. Each one can serve as a conversion point within the marketing and sales funnel, and each one can be assigned revenue credit in order to gauge how well the respective initiative contributes to the bottom line. The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. Website.
Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
JULY 8, 2016
Twitter. Facebook. You’ll notice that, from the “Landing Page” element in the top right segment (purple), there are two paths back to “Attribution Data” -- one utilizes an API integration with Adwords and Bing Ads, and the other connects paid social campaigns through UTM parameters. API connections) allow data to pass seamlessly from one program to the other. Shaped.
7 Trends That Will Change Social Media in 2017
JANUARY 13, 2017
While there are a ton of streaming sites and platforms out there, both Periscope and Facebook Live are among the most popular -- and they have the numbers to prove it. And just this New Year’s Eve, live streaming on Facebook reached record-breaking numbers around the globe: Source: Facebook. Predictions for Social Media in 2017. 1) Live video content will become even bigger.
Multi-Touch Attribution, A Full User Debrief
SEPTEMBER 14, 2016
For instance, if a prospect came to a website via an AdWords click, converted on a blog article, became an opp at a sales dinner, and verbally closed during an outbound call -- only one of those touchpoints would receive 100% of the revenue credit for that customer’s revenue contribution. In a long sales cycle, this is often where the prospect spends most of their time. Time decay.
The 24 Best Visual Content Creation Tools
DECEMBER 6, 2016
It’s a visual reporting application for creating internal or external charts across marketing, finance, sales, or other functions. Great for posting on sites like Twitter, Pinterest, Facebook, and Google Plus.” Maps can be printed at large sizes, shared publicly or with a selected group, and updated in real time using Maptive’s API. Pricing: free.
May The Force Be With You: 4 Takeaways From Cloudforce 2011
It's All About Revenue
MARCH 4, 2011
Expect future releases and announcements to be based on the idea that cloud platforms must be: Open in their architecture, development language and API’s. Salesforce has been arguing for years that customer service starts by searching Google, asking friends on Facebook, and Tweeting for help on Twitter. Twitter integration , allowing you to search Twitter for questions, tags, and mentions. Facebook integration , allowing customers to ask questions on your companies Facebook page. Facebook. by Andrew Sinclair | Tweet this. VMforce. Heroku.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. FB: Facebook.
No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?
OCTOBER 19, 2015
This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. Instagram: Twitter’s Replacement. love Twitter. Last week, I even Tweeted about how I couldn’t imagine a world without Twitter. But first, let’s look at the numbers.
What, How, and When to Measure 3 Key Areas of Your Snapchat Marketing
FEBRUARY 3, 2016
The Content Standard’s Jonathan Crowl offers insight about this obstacle by looking at third-party tools used for platforms like Facebook and Twitter. While Snapchat is looking to implement an API based on an understanding that marketers wish to see more in-depth statistics, details remain “light about exact functionality and timeline of such a feature.”
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here a list of nine great sources to get you started.). 3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. APIs facilitate the data needed to provide solutions to customer problems. 13) CASL.
My Favorite Tool For Content Ideas
B2B Marketing Insider
OCTOBER 27, 2015
Effective content helps your buyers , drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales. Check out this article from Moz that walks you through the steps of how you can use BuzzSumo API and Google Sheets to run this type of analysis more quickly. You can start by doing content profiling.
5 Steps to True (Data) Love: From Big Data to Smart Data
APRIL 28, 2015
Here is just one of many incredible big data stats: EVERY MINUTE we send 204 million emails, share 2,5 million pieces of content on Facebook, send 277,000 Tweets, and post 216,000 photos on Instagram. At the beginning, from a computer’s perspective, all social data is just words on a page from different sources such as Twitter posts, Facebook posts, news articles, blogs and forums comments.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. Tips to Get More Sales from Linkedin by Better Closer.
The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
JULY 20, 2016
According to TechCrunch , a pizza place in Queens, New York saw a 75% increase in sales by paying $10 to lure a Pokemon Character to their location. It doesn't take a brave soul to advertise on Facebook. Everyone is advertising on Facebook. From there, you want to share your SnapCode on your other social platforms and begin adding followers (similar to how you do on Twitter).
Why We’re Thinking About Messaging Apps All Wrong
FEBRUARY 9, 2016
There's also a level on which people may have grown comfortable with a small pantheon of "social media" leaders -- Facebook, Twitter, Instagram, and Pinterest. The largest messaging apps in the world include WhatsApp, Facebook Messenger, WeChat, Viber, Line, and Snapchat. Was the common retort against Twitter, for example. where chat apps took longer to catch on.
Lead Liaison Debuts Integrations Marketplace
NOVEMBER 4, 2016
In addition to native integrations , their full-featured API and Zap offer additional ways to connect the system’s capabilities to other applications and create personalized integrations. Their fully extensible sales and marketing system can be tailored to the needs of businesses of all sizes. In today’s world, social media is an important piece of marketing and sales. Lead Liaison offers the ability to post to platforms like Twitter, Facebook, and LinkedIn with the push of one button. Lead Liaison integrates with over 400 3rd-party applications. Social.
Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
APRIL 21, 2016
Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. Follow Infer on Twitter @InferInc.
11 Predictions for B2B Social Media in 2011
Social Media B2B
DECEMBER 13, 2010
Open APIs Support Information Portability. Information will become more portable and the importance of open APIs will become clear to many B2B companies. Just like Twitter’s early success was based on opening their datastream to developers for their own use, more and more internal applications will offer the ability to pull information together for a clearer picture of the organization. Once APIs are in place (see above), companies will start doing a better job collecting and analyzing data from their social platforms. Mobile, Mobile, Mobile. With 4.6
6 Tips to Increase Your Email Marketing ROI
NOVEMBER 3, 2015
The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. If your emails provide valuable information to your prospects, they’ll reach out to you for a sales call when they are ready. The idea is to provide valuable information so that the lead requests more information from our sales team when he or she is ready.
15 Hygiene Tips to Keep Your Email List Clean as a Whistle
MAY 29, 2015
Kickbox uses a real-time API to verify email addresses before it adds a subscriber to your list. Dasheroo allows you to instantly view key stats from your VerticalResponse emails alongside your other apps like Facebook, Twitter, Google Analytics and many more, all in one easy-to-understand business dashboard! A healthy email list is vital to any business. Too many emails?
Klout Founder says Lithium deal will propel new development
grow - Practical Marketing Solutions
MARCH 28, 2014
figured at some point we would have 10 people working for us and then maybe Twitter would acquire us. The other point that was interesting was that all this data was out there — the fact that Twitter and Facebook had an API and all of these other services had an API was pretty cool to me.”. The genesis of Klout circa 2008. Fernandez: Definitely. Connections.
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. million followers).
Social CRM for Small Business
MI6 Marketing Agency
APRIL 12, 2011
Jon is on Twitter, Linkedin, Facebook and he uses email. love the Twitter comment (I’m proud to be a propeller head)! They will have an API in order for people to develop tools and widgets that integrate with Nimble. Enhanced versions will allow for lead capture, nurturing, sales forecasting and pipeline management. An Interview with Jon Ferrara, Nimble Founder.
A Big Data Retrospective and Prospective with HG Data’s CTO
JULY 6, 2016
As Director of Engineering at MuleSoft, a leading provider of API-led connectivity across applications, data and devices, Rob helped to unify the integration and API platform by introducing a microservice-based architecture. He also was responsible for launching the cloud analytics platform to provide insight at scale for its customers about API and integration usage. In another use case, I worked on the analytics of API usage. We built a cloud analytics platform so our clients with APIs exposed to their customers could track usage. context on write).
How To Extend B2B Marketing With Better Social Media Measurement Tools
AUGUST 15, 2013
More importantly, as data points become more readily accessible via API and other connectivity points, you can be certain third party reporting tools will get much more advanced in the ability to connect traffic and activity data to goals, conversions, and sales transactions. Facebook. Twitter. But that is starting to change. What’s In It For B2B Marketers.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza!
11 Pro Tips for Better Business Blogging
MARCH 24, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Facebook likes/shares, etc? Have an account? love it.
How NOT to Promote a Webinar – Why a Speaker Bio is Required
APRIL 4, 2012
They’re inviting me to a webinar about Foursquare and Facebook. Webinar— How to Run Successful Campaigns with Foursquare and Facebook Places – Register! Webinar – How to Run Successful Campaigns with Foursquare and Facebook Places. As smartphone sales have eclipsed PC sales, people are increasingly using their mobile devices to find anything, anytime, anywhere. Check out this invitation I just received from Find New Customers client, Silverpop. We write a monthly column for their blog. What do you think? But there is a BIG problem with it.
The 25 Best Social Media Books of 2011
DECEMBER 19, 2011
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) by Dave Kerpen. She also knows a thing or two about Facebook. ” Be prepared to be on the receiving end of each Facebook, Twitter, YouTube and LinkedIn “BOOM!” How will this affect sales and profits?
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. Be a resource. 4.