An introduction to ecommerce APIs for non-developers
FEBRUARY 27, 2017
The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. The data-first approach and microservices are becoming a standard in the marketing and sales departments of forward-thinking companies. ProgrammableWeb (an API directory) has indexed more APIs than ever before s, listing over 16,000 items overall.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter Facts, Figures & Stats.
The dashboard has finally been perfected
OCTOBER 28, 2014
One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Facebook Pages. Push API. Twitter. AddThis.
Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
MAY 9, 2016
First, we will cover how to build the marketing and sales technology core — the fundamental technologies that all B2B organizations require. Part I: Setting Up The Marketing & Sales Technology Core. First, this means that you must have a strong understanding of the entire marketing and sales technology core. That’s why we created this series. Website / Web Analytics.
Google+ on its Third Birthday
JULY 1, 2014
The mazes serve a purpose in the research of rodents, but the purpose transcends the maze; the purpose of G+ has nothing to do with creating a lovely virtual commons where cool post-Twitter and post-Facebook techies and hipsters can hang out, it’s a mad olly olly oxen free. Except the identity issues, which are big, but Facebook has them as well.”. Is G+ Google’s Ellis Island
Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
Customer Experience Matrix
JULY 10, 2013
sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. This is enough sales enablement to complete its sweep of the four themes.
Facebook Puts Their Foot Down, and Other Marketing Stories of the Week
JANUARY 27, 2013
Twitter Makes Video Marketing More Accessible With GIF-Like Mobile App. Back in October 2012, you might remember hearing that Twitter acquired a video clip company called Vine. This video clip company never actually launched publicly before Twitter snatched them up, and we haven’t heard much about the acquisition since. So why shouldn’t Facebook return the favor? Got it.
Dissecting Facebook's Latest Moves
Manhattan Marketing Maven
OCTOBER 3, 2011
You may notice drastic and significant changes in the design, functionality and capabilities of individual and branded Facebook pages. These moves, made unilaterally without any advance notice, constitute the next stage in Facebook realizing its vision to eat the Internet and outsmart the competition. Facebook aims to be the most important online tool. The latest series of changes clearly signals that Facebook is about people sharing with their friends; not about brands. This won’t be the last evolution of Facebook. 1.
This Week in Publish or Perish: The Surprising Reason Sales Should Ignore Snapchat
MARCH 16, 2016
As always, this episode of Publish or Perish focuses on one tactic that sales leaders can do to scale relationships and revenue. Brands are capitalizing on its tools, such as the discover tool, as Snapchat opens their advertising API. The platform is now owned by Facebook, making its data and targeting more robust and helping to grow its advertising capabilities. JH: If I’m a sales & marketing leader looking to breakthrough as a thought leader, what do I use? What about Twitter’s video response? Start your live video efforts with Facebook Live.
7 not-quite-predictions for marketing technology in 2016
DECEMBER 21, 2015
There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). ” — the rise of new search-like channels in virtual assistants, such as Facebook M, will provide exciting demand-driven opportunities for paid presence.
[Infographic] The Periodic Table of Elements for B2B Marketing Attribution
JANUARY 6, 2016
Twitter. Facebook. Each one can serve as a conversion point within the marketing and sales funnel, and each one can be assigned revenue credit in order to gauge how well the respective initiative contributes to the bottom line. The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. Website.
Do You Know the History of Your Favorite Social Media Websites?
SEPTEMBER 15, 2011
Although it feels as if Facebook, Twitter, LinkedIn and the rest have been around forever, believe it or not quite a few of these sites came from humble beginnings with very different intents. Facebook Undoubtedly, the history of how Mark Zuckerberg started the biggest social network in the world is already familiar to you. Tumblr David Karp started Tumblr in 2007.
Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
JULY 8, 2016
Twitter. Facebook. You’ll notice that, from the “Landing Page” element in the top right segment (purple), there are two paths back to “Attribution Data” -- one utilizes an API integration with Adwords and Bing Ads, and the other connects paid social campaigns through UTM parameters. API connections) allow data to pass seamlessly from one program to the other. U-Shaped.
What, How, and When to Measure 3 Key Areas of Your Snapchat Marketing
FEBRUARY 3, 2016
The Content Standard’s Jonathan Crowl offers insight about this obstacle by looking at third-party tools used for platforms like Facebook and Twitter. While Snapchat is looking to implement an API based on an understanding that marketers wish to see more in-depth statistics, details remain “light about exact functionality and timeline of such a feature.”
Multi-Touch Attribution, A Full User Debrief
SEPTEMBER 14, 2016
For instance, if a prospect came to a website via an AdWords click, converted on a blog article, became an opp at a sales dinner, and verbally closed during an outbound call -- only one of those touchpoints would receive 100% of the revenue credit for that customer’s revenue contribution. In a long sales cycle, this is often where the prospect spends most of their time. Time decay.
7 Trends That Will Change Social Media in 2017
JANUARY 13, 2017
While there are a ton of streaming sites and platforms out there, both Periscope and Facebook Live are among the most popular -- and they have the numbers to prove it. And just this New Year’s Eve, live streaming on Facebook reached record-breaking numbers around the globe: Source: Facebook. Read more about successful strategies for Facebook Live in this blog post.).
The 24 Best Visual Content Creation Tools
DECEMBER 6, 2016
It’s a visual reporting application for creating internal or external charts across marketing, finance, sales, or other functions. Great for posting on sites like Twitter, Pinterest, Facebook, and Google Plus.” Maps can be printed at large sizes, shared publicly or with a selected group, and updated in real time using Maptive’s API. 1) Canva. Siasat.
May The Force Be With You: 4 Takeaways From Cloudforce 2011
It's All About Revenue
MARCH 4, 2011
Expect future releases and announcements to be based on the idea that cloud platforms must be: Open in their architecture, development language and API’s. Salesforce has been arguing for years that customer service starts by searching Google, asking friends on Facebook, and Tweeting for help on Twitter. Twitter integration , allowing you to search Twitter for questions, tags, and mentions. Facebook integration , allowing customers to ask questions on your companies Facebook page. Facebook. by Andrew Sinclair | Tweet this. VMforce. Heroku.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. FB: Facebook.
THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
MARCH 1, 2017
You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This is compounded by the sales cycle and buyer’s journey in B2B, which includes multiple touch points and decision makers over a longer period than B2C. This article is a guest post by Eric Ramos of BusinessOnline. Like it? Use the Right Success Metrics.
No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?
OCTOBER 19, 2015
This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. Instagram: Twitter’s Replacement. I love Twitter. Last week, I even Tweeted about how I couldn’t imagine a world without Twitter. Instagram has become Twitter, but visual.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. APIs facilitate the data needed to provide solutions to customer problems. Learn more about how marketers can use APIs here. 13) CASL.
My Favorite Tool For Content Ideas
B2B Marketing Insider
OCTOBER 27, 2015
Effective content helps your buyers , drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales. Check out this article from Moz that walks you through the steps of how you can use BuzzSumo API and Google Sheets to run this type of analysis more quickly. You can start by doing content profiling.
The 29 Best Web Analytics Tools
JANUARY 31, 2017
Sample review: “Inspectlet provide site owners a visitor oriented analytics alternative with brand new technology – recordings of site use through the eyes of the visitor…Using this data, owners can raise conversion rates by focusing sales copy and tasks in the areas visitors see most often.” Create visual reports from Google Analytics, Facebook, or ecommerce analytics.
5 Steps to True (Data) Love: From Big Data to Smart Data
APRIL 28, 2015
Here is just one of many incredible big data stats: EVERY MINUTE we send 204 million emails, share 2,5 million pieces of content on Facebook, send 277,000 Tweets, and post 216,000 photos on Instagram. At the beginning, from a computer’s perspective, all social data is just words on a page from different sources such as Twitter posts, Facebook posts, news articles, blogs and forums comments.
Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
APRIL 21, 2016
Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. Follow Infer on Twitter @InferInc.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. 5 Tips to Get More Sales from Linkedin by Better Closer.
A Brief History of Snapchat
FEBRUARY 10, 2017
In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. The app has been widely adopted, especially among teenagers and Millennials: 26% of people surveyed between the ages of 12 and 24 said they used Snapchat the most, second only to Facebook. What Is Snapchat? The best part?
The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
JULY 20, 2016
According to TechCrunch , a pizza place in Queens, New York saw a 75% increase in sales by paying $10 to lure a Pokemon Character to their location. It doesn't take a brave soul to advertise on Facebook. Everyone is advertising on Facebook. From there, you want to share your SnapCode on your other social platforms and begin adding followers (similar to how you do on Twitter).
Why We’re Thinking About Messaging Apps All Wrong
FEBRUARY 9, 2016
There's also a level on which people may have grown comfortable with a small pantheon of "social media" leaders -- Facebook, Twitter, Instagram, and Pinterest. The largest messaging apps in the world include WhatsApp, Facebook Messenger, WeChat, Viber, Line, and Snapchat. Was the common retort against Twitter, for example. where chat apps took longer to catch on.
THE HACKIES: The case for a cloud-enabled business advisor
MARCH 10, 2017
You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Production enterprise resource planning (ERP) systems, marketing and sales systems (e.g. Most of the time though, these projects are departmental, designed by sales, marketing or operational teams. Are our sales people talking to the right target customer?
11 Predictions for B2B Social Media in 2011
Social Media B2B
DECEMBER 13, 2010
Open APIs Support Information Portability. Information will become more portable and the importance of open APIs will become clear to many B2B companies. Just like Twitter’s early success was based on opening their datastream to developers for their own use, more and more internal applications will offer the ability to pull information together for a clearer picture of the organization. Once APIs are in place (see above), companies will start doing a better job collecting and analyzing data from their social platforms. Mobile, Mobile, Mobile. With 4.6
A Big Data Retrospective and Prospective with HG Data’s CTO
JULY 6, 2016
As Director of Engineering at MuleSoft, a leading provider of API-led connectivity across applications, data and devices, Rob helped to unify the integration and API platform by introducing a microservice-based architecture. He also was responsible for launching the cloud analytics platform to provide insight at scale for its customers about API and integration usage. In another use case, I worked on the analytics of API usage. We built a cloud analytics platform so our clients with APIs exposed to their customers could track usage. context on write).
15 Hygiene Tips to Keep Your Email List Clean as a Whistle
MAY 29, 2015
Kickbox uses a real-time API to verify email addresses before it adds a subscriber to your list. Dasheroo allows you to instantly view key stats from your VerticalResponse emails alongside your other apps like Facebook, Twitter, Google Analytics and many more, all in one easy-to-understand business dashboard! A healthy email list is vital to any business. Tip No. Tip No.
Lead Liaison Debuts Integrations Marketplace
NOVEMBER 4, 2016
In addition to native integrations , their full-featured API and Zap offer additional ways to connect the system’s capabilities to other applications and create personalized integrations. Their fully extensible sales and marketing system can be tailored to the needs of businesses of all sizes. In today’s world, social media is an important piece of marketing and sales. Lead Liaison offers the ability to post to platforms like Twitter, Facebook, and LinkedIn with the push of one button. Lead Liaison integrates with over 400 3rd-party applications. Social.
Klout Founder says Lithium deal will propel new development
grow - Practical Marketing Solutions
MARCH 28, 2014
I figured at some point we would have 10 people working for us and then maybe Twitter would acquire us. My jaw was wired shut for two months so to communicate, I either had to write stuff down or go on Twitter or Facebook because nobody could understand my mumbling. “So After that first sale, I really had visions of being a millionaire in a few months,” he said. million.
Lead Liaison Opens It’s Doors to Partners
JANUARY 17, 2017
Lead Liaison’s mission has always been to form partnerships with each of their clients to help them reach their marketing and sales goals. Past partnerships include print and mail API creator, Lob; Pipedrive CRM, Citrix’ GoToWebinar, Google AdWords/Analytics, Wistia, Facebook, Twitter, LinkedIn, and more. They boast a wealth of native integrations, as well as a full-featured API and Zap that offers additional ways to connect the system’s capabilities to other applications or create personalized integrations. Our customers are at the forefront of our minds.