Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. made a choice of Linkedin over Facebook preferring it for its business perspective and it is paying off in terms of job contacts. found your sample profile… er… dry. Username: API Key ? chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. Make Your LinkedIn Profile Work for You. May 19, 2008. Comments.