Trending Sources

12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing. billion (1.03

A Marketer's Guide to APIs

Hubspot

Need more leads? Despite the constraints of your current team, you need to develop new ways to scale lead generation growth. One solution to this problem can be leveraging the work and data of others, available on the web through Application Programing Interfaces (APIs). APIs bring the knowledge of the social web directly to your marketing campaign or corporate website.

Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. Our work days are spent monitoring and responding to our social media communities and strategizing how to optimize our business pages, generate leads, and grow reach -- manually uploading all our content daily would be far too time-consuming.

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Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. Our work days are spent monitoring and responding to our social media communities and strategizing how to optimize our business pages, generate leads, and grow reach -- manually uploading all our content daily would be far too time-consuming.

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Social CRM for Small Business

MI6 Marketing Agency

It’s the next generation customer relationship management system, or social CRM, if you will. Jon is on Twitter, Linkedin, Facebook and he uses email. They will have an API in order for people to develop tools and widgets that integrate with Nimble. Enhanced versions will allow for lead capture, nurturing, sales forecasting and pipeline management. Enjoy the Interview!

Facebook Enhances Analytics to Enable Smarter Ad Targeting for Marketers

Hubspot

Seems like the team over at Facebook has been eating their Wheaties. Facebook hasn't made the official announcement yet, but luckily our friends at TechCrunch were able to get an inside scoop. Let's take a look at the changes Facebook has rolled out so you can determine if the improvements will make starting -- or increasing -- your Facebook ad spend worth your while.

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Review of 2011 B2B Social Media Predictions

Social Media B2B

Open APIs Support Information Portability. Some applications provided API access for their customers to use their data in more powerful ways, but this was not fully utilized by B2B companies for better reporting and analysis. 3. Google+ is an important part of this growth, but leveraging the large number of connections on Facebook and LinkedIn is key as well. 6. Communications Marketing Sales Social Media 101 b2b predictions Mobile social media lead generationRead on for the details. 1. Mobile, Mobile, Mobile. Collect, Analyze and Visualize Data. ” 11.

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5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Turn Into an Information Resource (page and profiles). A few years ago, LinkedIn started allowing company pages to post updates, much like Facebook and Google+ pages.

17 of the Best WordPress Plugins for Marketers

Hubspot

Maybe even convert them into leads? Leadin is a marketing automation and lead tracking plugin that tracks visitors' behavior, making it easier for you to set up a conversion opportunity. Formerly known as Tweet Old Post, this plugin helps marketers extend the life of their old posts by automatically sharing them to social networks like Twitter, Facebook, and LinkedIn. 40,296.

The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels

Hubspot

It doesn't take a brave soul to advertise on Facebook. Everyone is advertising on Facebook. Placing that content magnet close enough to leads to draw them in, however, remains a completely separate topic. Using Strategy to Catapult Content into Your Lead's World. New channels offer new leads, strategic connections, and open doors. So what? For a $10 investment.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here a list of nine great sources to get you started.). 3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. APIs facilitate the data needed to provide solutions to customer problems. 49) Lead.

Top Internet strategy, marketing and technology links for the week of February 23, 2013

Sazbean

News & Notes

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15 Hygiene Tips to Keep Your Email List Clean as a Whistle

Vertical Response

Kickbox uses a real-time API to verify email addresses before it adds a subscriber to your list. Dasheroo allows you to instantly view key stats from your VerticalResponse emails alongside your other apps like Facebook, Twitter, Google Analytics and many more, all in one easy-to-understand business dashboard! A healthy email list is vital to any business. Too many emails? Tip No.

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The Marketer's Go-To Guide for Creating Data-Based Content

Hubspot

When Austrian student Max Schrems requested the data Facebook collected on him, it amounted to 1,222 pages. Now, consider that there are more than a billion monthly active users on Facebook. There is also an API for SocialCrawlytics so you can start creating dashboards for your competitors' most shared content and easily spot what topics are performing best. 2) Bottlenose.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. We're talking Facebook friends. link] ). V.

The Social Media Publishing Schedule Every Marketer Needs [Template]

Hubspot

And then Facebook. it's not in panic mode looking for something to push out to our Facebook fans -- we already took care of that last Friday before we left. This section will walk you through how to fill out each of the four tabs you see in this template -- the updates for Twitter, Facebook, LinkedIn, and Google+. Facebook Updates. but for Facebook! meeting?

Not Getting What You Want From Blogging? Ask These 11 Questions

Hubspot

You’re generating a handful of views but people aren’t flocking to your posts … and they’re not converting either. The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. more leads than companies that published between 0 - 4 monthly posts. You did it.

Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

Borrowing from Gartner’s concept of bi-modal IT — stable foundational systems and fast-moving, agile capabilities on top of them — Cleve strongly recommended decoupling content production and experimentation (fast moving) from the underlying CXM platform (slow moving), and using APIs, standards, and guidelines to enforce the separation. ” – Martin Majlund, Carlsberg Group.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Facebook metrics is not that accurate as of this moment.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Facebook metrics is not that accurate as of this moment.

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Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! When you write a new post, discuss it on Twitter and Facebook.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API. Facebook - Facebook is a social utility that connects people with friends and others who work, study and live around them. On the web today, things change fast. for $1.65

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The Top 20 Twitter Clients being Used in 2012

WindMill Networking

The leading client in the poll as I write this blog? Cibo , a digital agency based in San Francisco, saw my tweet and responded as follows: @ NealSchaffer Interesting poll, a quick query of 5,000+ agency accounts and 1.5M+ tweets shows that HootSuite leads. CIBO (@cibostudios) January 15, 2012. I am assuming that Cibo pulled in this data directly from the Twitter API, so I believe these results are a good enough sampling to be pretty indicative as to the top 20 Twitter clients being used in 2012. asked my 2,500 group members: What Twitter client do you use for business ?

26 Social Media Marketing Hidden Treasures You Never Knew Existed

Hubspot

As more and more marketers have championed (or begrudgingly admitted) the importance of social media as part of a well-rounded marketing strategy , lots of cool tricks and tips have been published across the interwebs to help turn social media into a traffic- and lead-generating channel. Things You Might Have Missed on Facebook. Things You Might Have Missed on Twitter.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Similarly, When a prospect or customer fills out the form, the activity is captured and the lead is added to the database (if it is new). Lead Management. Marketing Automation.

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Everything You Need to Run a Successful Social Media Contest

Hubspot

Who knows -- it could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads ! Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Before you start your Facebook contest, make sure you can actually run it legally. promise.

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Top Social Media Measurement and Tracking Tools

delicious b2bmarketing

Lead Generation. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. The breakdown: “Pinterest doesn’t have an open API yet, so data has been pretty limited. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Reader Service and Lead Generation.

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Visualizing How a Link Spreads Through the Twitterverse

Hubspot

Using a combination of the Twitter API, the TweetMeme API and the Processing visualization library, I was able to graph the spread of a handful of popular links. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Marketing Takeaway.

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Content Marketing Expert Rebecca Lieb Discusses Strategy, Influencers, and Leftover Turkey

Modern B2B Marketing

It evaluates how fresh and topical your content is. A lot of organizations have outdated content on their site, so a content audit can lead to a content strategy of what to do with stuff that’s getting old or stale. To increase lead generation? Joe founded The Content Marketing Institute and their feed is invaluable and probably the leading publication. Who creates it?

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The March Of Twitter: Analysis of How And Where Twitter Spread

Hubspot

This makes it possible to walk through the first few thousand ids in using the API and reconstruct when every person joined, and so how many users there were at any point in time. This feels a lot like the way that Facebook started at Ivy League colleges and then opened up progressively to lower-status groups with the promise of mixing with a 'better class' of people.

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Facebook. SitePoint co-founder Mark Harbottle tells me that many designers use the site for lead generation, and that often, winning designers find that contest holders will turn into long term clients who forgo the crowdsourcing option on future projects to work directly with a designer whose work they know they like. We tried to figure out how to use some of these applications to generate unique content when building a travel portal and failed miserably. facebook. Home | Web Apps | Trends | Google | Microsoft | Facebook | Archives | Jobs. RWW Network.