People often ask me for webinar tips because it’s such an important lead generation and lead nurturing tool. Webinars can help with both lead generation and lead nurturing. An easy but expensive way to get a large audience is to collaborate with a trade magazine or other media company: they can guarantee a certain number of registrations, although the cost-per-lead can be fairly high. Only integrating with the webinar vendor’s APIs will provide the perfect integration. This tells you who the hot leads are right away. MORE >>

Open APIs Support Information Portability. Some applications provided API access for their customers to use their data in more powerful ways, but this was not fully utilized by B2B companies for better reporting and analysis. Google+ is an important part of this growth, but leveraging the large number of connections on Facebook and LinkedIn is key as well. Communications Marketing Sales Social Media 101 b2b predictions Mobile social media lead generationRead on for the details. Mobile, Mobile, Mobile. Collect, Analyze and Visualize Data. It did not in 2011. MORE >>

Just as engineering departments get budgetary leverage by reusing platform technology built by another company for cloud marketing purposes, marketing departments also get revenue-boosting leverage in the form of market awareness, interest, lead generation and the inherent value already baked into the cloud marketing platform itself. And HootSuite combines every major social network into a single, uniform interface, including Twitter, Facebook, LinkedIn, Ping.fm, WordPress, MySpace and Foursquare, not to mention general RSS integration. Simon Stanlake. CTO, HootSuite. MORE >>

Using a combination of the Twitter API, the TweetMeme API and the Processing visualization library, I was able to graph the spread of a handful of popular links. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. A few months ago, I did some research into visualizing how a story spreads across the Twitterverse and how that spread could be visualized. The graphs show the first wave of Tweets of each link (generally the first few hours). MORE >>

One person is reading Facebook status updates on their Blackberry. The Dark Knight: The first Facebook video rental As the 6 th biggest video viewing and sharing site in the U.S., Facebook has been quiet about getting in on the online video market… until now. announced a partnership with Facebook to allow users to rent movies directly from the site, using Facebook credits to pay for the transaction. The rental costs 30 Facebook credits, or $3, and is available to the user for 48 hours. Over 10% of America’s time online is spent on Facebook alone! MORE >>