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Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Is G+ Google’s Ellis Island ? No more.

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suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

None of this affects me personally, but if I were a real customer experience expert I'd be annoyed at cartoon versions being presented as the real thing. It involves not just listing interactions or displaying them in a diagram, but also analyzing their contents, results, and supporting systems. precisioncx completes the project by letting users design new customer experiences.

17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. So. I put together a list of some -- okay, 17 to be precise -- terms and concepts that you can brush up on (or maybe learn about for the first time) and your Google search history will be none the wiser. 1) Long-Tail Keywords. 14) API. 10) Churn.

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17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. So. I put together a list of some -- okay, 17 to be precise -- terms and concepts that you can brush up on (or maybe learn about for the first time) and your Google search history will be none the wiser. 1) Long-Tail Keywords. 14) API. 10) Churn.

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Prediction: A Paradigm Shift in Social Media Sharing

grow - Practical Marketing Solutions

Google + Circles has finally provided sharing in the way that most people want. Even Google may not realize the avalanche of changes it has started, though. Google’s implementation of Circles will usher in  a new paradigm for sharing: one where we no longer focus on where we want to share but instead focus on who we want to share with. futurist Google techologies social media

10 (More) Marketing Terms You Need To Know

EMagine B2B Blog

CRM is a service that companies can use to keep track, organize and improve the interactions with current and future customers. UX – User Experience. When someone uses the term UX, they are talking about the overall experience that your user has when interacting with you website, products, services, etc. API – Application Programming Interface.

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LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

This new feature adds a link to the person or company mentioned, and sends a notification to that account about their most recent interaction. Google Upgrades Its Google Places Dashboard With Google + Local Integration, From Search Engine Land. Google will be rolling out a new look and new features to make that experience even more seamless for business owners.

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35 Tech Terms Translated Into Plain English

Hubspot

It''s important for all the images on your website to have alt text because it''s the only way search engines like Google can understand what an image is about, which helps you optimize your website for search. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. User experience."

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Why Marketing Automation is the Key to Sharing Strategic Insights with Sales

Modern B2B Marketing

Companies like Google, Amazon, Apple, and other industry leaders have laid the foundation for ubiquitous networks that condition buyers to expect universal access to information. This conditioning starts at young ages, with platforms such as Xbox and PlayStation setting an intrinsic expectation of connected experiences. Add Where are my Star Trek fans?). commerce, CRM, DMP, etc.).

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Are you using Universal Analytics?

Volacci

If not, get ready for it - Google will soon be upgrading all legacy Google Analytics accounts to Universal Analytics. By far the most important conceptual difference between Universal Analytics and Google Analytics is Universal Analytics focus on users, rather than on visits. Google Display Network Impression Reporting. google analytics Better load times!

ComScore Data Illustrates But Also Obfuscates

Paul Gillin

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. The Journal piece was mainly intended to dramatize how badly Google+ is performing in the market despite Google’s huge search footprint.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. GA: Google Analytics.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here a list of nine great sources to get you started.). 3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. APIs facilitate the data needed to provide solutions to customer problems. 13) CASL.

Kynetx Lets Marketers Customize User Experience Across Web Sites

Customer Experience Matrix

Summary: Kynetx lets marketers enhance and coordinate user experience across multiple Web sites. But from a marketer’s viewpoint, it’s still maddeningly difficult to recognize online visitors and interact with them as individuals. But this doesn’t help marketers who want an active role in managing the user’s experience. But I think they’re substantial.

Social Interaction Designers are gunning for your website

grow - Practical Marketing Solutions

confluence of changes in social media has created new ways websites can be used to encourage and leverage social interactions to accomplish business goals. Social interaction designers (also known as SxD) are the ones who will help companies incorporate these social elements into their websites. Social interaction design is a sub-discipline of interaction design.

How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

More importantly, as data points become more readily accessible via API and other connectivity points, you can be certain third party reporting tools will get much more advanced in the ability to connect traffic and activity data to goals, conversions, and sales transactions. Google Authorship. But that is starting to change. Most importantly, all of these tools are free. Facebook.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. An example of this is the Twitter API. Google+ - Google+ is Google's new social network. link] ). V.

Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

The experience-driven emphasis on quality across prospect touchpoints. Martin closed his presentation by emphasizing the importance of expanding the mindset within marketing, from a product focus to include an experience focus, from product and packaging innovation to include digital innovation, and from standalone systems thinking to include agile ecosystems. Just sayin’ ).

A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

API: Application Program Interface is a set of rules, protocols or tools for building software applications. Google uses backlinks in their algorithm to determine how search engine results are returned. CRM: Customer Relationship Management is a business strategy or model for managing interaction and communication with leads or current customers. ” Say what? or Bing.

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New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year

Hubspot

If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. Google+ was not ranked.). Pinterest saw nearly 79 million shares, while Google+ garnered 115 million. To determine the tone of the most-shared content on each social media channel, we applied the Alchemy API to the 500 top-shared articles on each network.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Socialmention – another free service for monitoring brands with a nice user experience (including some nice graphs and metrics) and the ability to do date range targeting. Rather than just producing keyword “hits&# , OpenMic generates an accurate view of “what is being said&# across any interaction channel. looked at dozens of dashboards, and reams of reports.

MozCon 2013: The Recap of all Recaps

Vertical Response

” Make it do the hard work for you and pipe Twitter, Google Alerts and more right into Evernote, email and even texts. Google’s Kaushik was a (good) crazy, cursing madman who did nothing but inspire and drop truth bombs. If you love the Mozscape API, you would’ve dug Smith’s session. Urban provided excellent tips for a great user experience, aka UX.

11 Content Curation Tools Every Marketer Needs

Hubspot

If you can deliver a curated experience that saves your customers time in getting the information they need faster, you’re on your way to building trust and loyalty. 3) Content Curation Should Offset Promotional Content. They’re pushing content and an experience that brightens my day. 4) Content Curation Shouldn’t Take All Day. That''s when Genuwine''s "Pony" happens. love Twitter.

The Social Media Publishing Schedule Every Marketer Needs [Template]

Hubspot

Oh and you're giving Google+ a shot, too. This blog post will walk you through the process with screenshots, but you can also just download the template now and make this walk-through interactive. This section will walk you through how to fill out each of the four tabs you see in this template -- the updates for Twitter, Facebook, LinkedIn, and Google+. Google+ Updates.

This Week in Publish or Perish: The Surprising Reason Sales Should Ignore Snapchat

Fathom

Brands are capitalizing on its tools, such as the discover tool, as Snapchat opens their advertising API. AK: A lot of connecting on social is how you’re interacting and managing your community and what that experience is like. AK:  Facebook is becoming the Google of social media, but the live feed is what they’ve been missing in comparison to these other platforms. As always, this episode of Publish or Perish focuses on one tactic that sales leaders can do to scale relationships and revenue. JH: Why should we care about Snapchat? Blog Feed

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Advice on starting and growing an SNS

Biznology

Too many folks who are jumping onto the Social Network Services bandwagon lost site of what an SNS actually is, including the real motivations for joining them as a registered member. I am going to brain dump on this based on my experience, research and understanding. So, creating a space for your members to “show off” or “express themselves” is less important than giving members to interact. The creators of Friendster made it quite closed and structured, and the designers felt a certain amount of stewardship over its users’ experience. Google uses this technique.

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. Several advanced students (2-3 from each group) participated in this experiment. Here I propose my presentation: View Upload your own It will be so interesting for me if other eLearning professionals who are thinking and researching in this area to exchange the ideas and experience. Malinka.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Internet websites.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation. In this case, a blog full of useful and targeted content, enhanced by syndication across various social sites and subsequent interactions with its community, led to Delivra increasing SEO and growing a reputation for trusted e-mail marketing advice. WSI Milton Let us know what's the result of your experiment so we would learn from it too. Learn more.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation. In this case, a blog full of useful and targeted content, enhanced by syndication across various social sites and subsequent interactions with its community, led to Delivra increasing SEO and growing a reputation for trusted e-mail marketing advice. Do you have experience in developing website properties for business customers and cha. Learn more.

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

have over 10 years experience with social media and 16 years experience in enterprise computing environments. On immediacy and interactivity, however, I find it nowhere near as valuable as a Twtter/blog combo. In addition to writing clearly about your interests, those looking to stand out in particular fields should think carefully about keywords. I ran a few experiments with keywords on my profile and adding the right mix really boosted the results. Username: API Key ? google. chrisbrogan.com. Covering social media business strategy and personal power.

Could Your Content Go Further? How Paid Distribution Can Help

Hubspot

But with changes to Google''s algorithms and the continual rise of social comes massive opportunity for those businesses that realign spend to where it matters most. The growing social audience and Google’s new carrot-and-stick approach to rewarding good content and punishing bad practice has made investment in it an absolute necessity. Google Display and Retargeting.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Opportunity for increased engagemen t as users can quickly identify which one of their friends has also visited that same website and interact with them. By sharing their experiences with friends on Facebook, Twitter, LinkedIn, Google, Yahoo, MySpace, etc.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Secrets of Twitter Hashtags (For Those Still Unsure) by Interactive Insights Group. The ubiquitous Brian Solis offers tips for Twitter success based on the experience of real-world companies like Dell (special offers), Comcast (customer service), using dedicated brand channels (Ford) and developing new ideas (Starbucks). Top 20 Sites to Improve Your Twitter Experience by Mashable.

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8 Ways Drupal 8 Can Improve Your Website and Generate More Leads

Volacci

Mobile-responsiveness is critical for Google rankings and it’s key to marketing success. Google reports 300% growth in B2B queries in just two years. Now that Apple has opened Siri to third party developers, it is only a matter of time before Drupal will be powering Siri’s voice-based interactions. The net result is a much faster experience for your website visitors. 4.

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Tapping the deep expertise of its team, 360i keeps its Facebook Page updated with industry insights on topics that matter to the brand marketing audience, such as how businesses are taking advantage of Google Places or new trends with Foursquare. Confirmed: Google Buys Prestigious Ma. Interactive Google Doodle Commemorate. link].

Will Marketing Technology Look Like iOS Someday?

Hubspot

We're still in the early stages of the transformation of marketing from the previous era of disconnected, insulated marketing communications to this new age of interconnected, integrated customer experiences. Facebook and Google alone are constantly changing, introducing new features and services, and sundowning old ones. what do I do with all this?". Maybe. Sound far-fetched?

Blogs and educating the eflective practitioner

Buzz Marketing for Technology

This is a space to build a community of practice, where the processes of problem solving, experimentation, coaching and building a professional repertoire of experiences can be undertaken. The key reasons for this are that they map the learning journey in real time; they are deeply personal, giving a whole person view; they use rich media that becomes searchable and reconfigurable using tagging; they are portable and easy to access; they encourage dialogue, interaction with an audience and peer group feedback; and they are emotional and playful too. Developers & API. close.

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Dissecting Facebook's Latest Moves

Manhattan Marketing Maven

  From a macro perspective, the latest changes expand and refine the ways people can interact with each other on Facebook.       There is an increased emphasis on real-time interactions with the introduction of the Ticker, which also co-opts Twitter.       Larger space for pictures and video combined with changes in the underlying filters enhance the user experience and better prioritize the things users see in their newsfeed.   Smart Lists   This co-opts the “Circles” idea introduced by Google+.

API 6

Marketing Blog Marketing Automation | Lead Generation | Email.

Salesfusion

Google AdWords Tracking. CRM API. When it’s a company I trust and recall past interactions […]. User Experience. It’s a chance to start over and encounter something new, to reinvent yourself in a different culture, meet interesting people, try strange food, and have experiences […]. Google +. Platform. Lead To Revenue. Email Marketing. Events.