Trending Sources

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Learners. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. offered a model of an environment with six channels for: authoring, syndicating information, communication, collaboration and networking, researching, and evaluation. Web 2.0

Isabelle Guis, Egnyte CMO: How to Achieve Real Time ROI with Data Analytics and Strategy

Crimson Marketing

Interoperable with cloud, storage, device and productivity applications via its APIs, Egnyte offers customers secure access, centralized control, unified visibility and content intelligence to optimize their file-sharing environments. Data analysis is fast becoming one of the most important strategic tools in the marketer’s tool chest. Marketing Technology Podcasts

CMO 114

The social media listening market is maturing

Biznology

Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. My point Monday was that the Convey API allows the people who need accurate sentiment analysis to pay for it, even though monitoring platforms are getting cheaper and cheaper and not offering that kind of accuracy. And for good reason.

API 58

3 Enterprise Lessons Learned From MME16

It's All About Revenue

" In this environment of constant technology innovation and the pressure to perform, many of us could relate to that statement. Allen Wagner , head of Marketing Operations for Deltek, echoed a common theme of other enterprise presenters in finding a ton of value in utilizing the Eloqua API to connect islands of information. Speed Matters. Modern Marketing in Action

eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive. These allow custom extensions, which may pave the way for the development of open APIs for connection by PLEs. APIs ) available. This is the space for a PLE.

What is Predictive Marketing?

SalesPredict

Today, online connectivity and open application programming interfaces (APIs) are the standard for databases that easy access to was once unfathomable. This is a logical home for a predictive marketing environment since a CRM is where most B2B companies store data on current and prospective customers. Prior to 2011, the term "predictive marketing" had almost. Public legal records.

API 83

Eloqua, Oracle & Why Modern Marketing Needs Open Systems

It's All About Revenue

It also means providing open APIs across the entire platform to facilitate bringing sales into the conversation at the right time, and enabling integrations across social media, data sources, event systems, video, and more in order to understand and connect with buyers wherever they are. Over the last five years, Eloqua has invested heavily in the open systems to make this possible; deep CRM integrations with all the leading CRM platforms, open APIs across the entire platform, and an AppCloud marketplace with apps that connect to dozens and dozens of systems.

The State of Digital Media, in 5 Charts

Contently

The ephemeral messaging app recently opened its advertising API to much fanfare—Adweek’s breathless cover story of the news called it a “colossal expansion” and a “new era” of the app—and everyone in advertising and publishing can’t seem to stop talking about its many promising features, including me. You probably don’t have time to read them all.

API 41

Marketing data technology: making sense of the puzzle

chiefmartech

Various analysis and delivery environments will thus coexist in an apparent show of inefficiency, but in fact reflecting the natural disparities of the underlying data models. Or the fact that all the metrics in the world cannot replace a strong piece of storytelling (“the API to the human brain”). 6. Of those, certain functions are not exclusive to the marketing space.

5 Things Marketers Need to Examine Before Integrating Marketing Technology

Crimson Marketing

But a lot of these foundational systems are also opening up their APIs, making it easier for a lot of other small companies to create innovative, specialized technologies that plug into their environments.” – Scott Brinker. Image: courtesy of Dplus visuals. Struggling to Adapt. ” 2. Too Too much segmentation and specialization. Click To Tweet. Click To Tweet. 3. ” 5.

API 69

The Marketing Technology Landscape: An Interview with Scott Brinker

It's All About Revenue

They help enable ecosystems through the APIs and their ISVs (independent software vendors) that allow hundreds or possibly even thousands of companies to come up with more focused, innovative, marketing software that plug into that environment and really give marketers the best of both worlds. " And I thought that was a lot when it was like 150 of them. Absolutely.

API 76

Did Morgan Stanley just kill the single-vendor marketing suite?

chiefmartech

These are pretty simply APIs. But to me, the data seems to suggest that the multi-vendor marketing technology stack is winning — and that will continue to motivate support for a more open and heterogeneous martech environment ahead. The most striking piece of data in the report, at least to me, was the chart above. In sharp contrast, 45% said it was not at all important.

35 Tech Terms Translated Into Plain English

Hubspot

APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. Learn more about how marketers can use APIs here. Alt Text.

API 51

Kred tries to one-up Klout by taking influence to the masses

grow - Practical Marketing Solutions

We love being in such an agile environment and industry – it makes us work harder to build the best possible platform we can. Mark: How do you project the Twitter API change will affect Kred and its new format? Andrew Grill:   We don’t expect any material changes to the Kred Story format to be compliant with the new API. How do we find these influencers?” Tweet.

API 71

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Recently, Instagram opened its advertising API to every brand, subsequently increasing the volume and frequency of sponsored posts featured in the average users’ stream. Medium recently opened up its publishing API, which syncs with WordPress and Blogger so far, to allow publishers to syndicate into the Medium community. But first, let’s look at the numbers. Bold, I know!

What Facebook’s Live Video Map Could Mean for Global Marketers

Content Standard

Last month at F8, Facebook’s Developer Conference, Mark Zuckerberg announced plans to open up Live’s API to make building live streaming into any device possible. Curiosity is a powerful motivator. Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button. Give Your Influencers a Global Stage.

The State of Digital Media, in 5 Charts

Contently

The ephemeral messaging app recently opened its advertising API to much fanfare—Adweek’s breathless cover story of the news called it a “colossal expansion” and a “new era” of the app—and everyone in advertising and publishing can’t seem to stop talking about its many promising features, including me. You probably don’t have time to read them all.

API 20

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here a list of nine great sources to get you started.). 3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. APIs facilitate the data needed to provide solutions to customer problems. 13) CASL.

What Facebook’s Live Video Map Could Mean for Global Marketers

Content Standard

Last month at F8, Facebook’s Developer Conference, Mark Zuckerberg announced plans to open up Live’s API to make building live streaming into any device possible. Curiosity is a powerful motivator. Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button. Give Your Influencers a Global Stage. Marketing Video Marketing

Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

Borrowing from Gartner’s concept of bi-modal IT — stable foundational systems and fast-moving, agile capabilities on top of them — Cleve strongly recommended decoupling content production and experimentation (fast moving) from the underlying CXM platform (slow moving), and using APIs, standards, and guidelines to enforce the separation. ” – Martin Majlund, Carlsberg Group.

The 10-Minute Marketing MBA

Hubspot

However, they increased uniqueness by developing their own tents and created a more upscale environment through drama and artistic movement. Here''s a visual representation of this structure: This structure is best suited for small to medium organizations with a stable and sophisticated external environment. Have ten minutes? Want to learn business school basics? Economics 101. Raise.

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Slide 19: This creates an environment where good KM is impossible [link] Slide 20: a closed culture Slide 21: information is owned and held selfishly Slide 22: trapped within feifdoms holding that information Slide 23: Knowledge workers are forced to look like this limited in scope and location custodian of information knowledge as process use rigid ways of organising information Slide 24: So? What you can do is to manage the environment in which knowledge can be created, discovered, captured, shared, distilled, validated, transferred, adopted, adapted and applied.â?? Upload.

Play Nice, You Two: How Marketing and IT Can Work Better Together

Hubspot

Regardless of the product or service your organization provides, in today’s digital business environment, you''re really competing in the information business. Custom API integration. The ability to build custom integration via public APIs if necessary. This post originally appeared on Inbound Insiders , a new section of Inbound Hub. The New Role of the IT Department.

API 30

Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out

Integrated B2B

Understanding buyer behavior and delivering a seamless experience is key in today’s online environment. Really study it and discover how the web – online, mobile, and even APIs – can be used to make doing business that much easier. We’ve said it before: B2B buyer behavior is changing and it’s high time that B2B suppliers follow suit. The setting is freshly released research from Hybris looking in to online buyer behavior and the current state of online retail in B2B. But how frightened should B2B suppliers really be? Read the full interview and our opinion on the research below.

You can do some amazing things with Blogger

Confluent Forms

All of this is available free of charge while providing a simple, easy authoring environment for the small business owner. into your blog, and Google even provides them via the Google Libraries API! Blogger provides a ton of functionality and design freedom for our clients, and not just for blogs! know - unexpected, right? Using blog software for a website?

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

Below, I first outline some characteristics of knowledge work, then describe learning objectives that can be built into writing courses in order to prepare students to survive and thrive in a knowledge work environment. Based on the above, I argue that we need to teach our students these skills to prepare them to thrive in knowledge work environments: Rhetoric. APIs,â?? p.294).

Guest Post: Managing Salespeople: Compensation Survey!

Your Sales Management Guru

If you have a manipulative employee in your office you can’t, or don’t, want to let go of, take these steps to create a better working environment for everyone. API_GenAddRecordForm&dfid=32. Guest Posts  for Your Sales Management Guru. Ken: We have two posts today, first How to Manage  Manipulative Sales Employees and a BONUS Sales Compensation Survey to help you plan. Plan Ahead.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. Google Introduces API Console 5 Website Designs That Blew Us Away [. The B2B Social Media Marketing Series is supported by IDG Enterprise.

B2C 41

Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation

Customer Experience Matrix

The connections with external systems are made through Application Program Interfaces (APIs) provided by those systems, so the interaction managers handle those pretty similarly – although there are some differences in the types of connections they support. The remains were scooped up in 2005 by SSA Global, which was itself purchased in 2006 by enterprise software vendor Infor. Neat trick.

B2C 45

How Can Facebook Get its Mojo Back?

WindMill Networking

Keep the rules more or less the same, and make a long-term commitment to an open, more or less unmetered platform. 4)      Seek its “Overture” moment – Facebook has tightly restricted access to the Ads API to date.  And I expect that we’ll see the company evolve to respond to an ever changing competitive environment – and its big boy, publicly traded pants for that matter. Timeline). 

API 15

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

B2C 41

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

have over 10 years experience with social media and 16 years experience in enterprise computing environments. With more than 10 years experience in social media and 16 years in corporate IT, I am an expert at leveraging emerging technologies within the corporate environment. Username: API Key ? chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. Make Your LinkedIn Profile Work for You. May 19, 2008. LinkedIn is a professional network built around one’s employment capabilities. What about you?

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

Sandbox A sandbox is a testing environment that isolates untested changes and outright experimentation from the production environment. API / Integrations An application programming interface (API) is a specification that tells other systems how to call into the marketing automation platform to get data or perform an action. Many CRM systems have a module for marketing.

CRM 39

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

Health and Environment Related Lists. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Events Try Our New Social News App Welcome to Mashable! World Videos Featured: Facebook. Trending Stories. Street Art Comes Alive in Banksy GIFs. 1. Like Tweet. Like Tweet. Like Tweet.

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? How well is your social media working today?

Advice on starting and growing an SNS

Biznology

environment. While the open API and the open systems and the generally foolish access that MySpace offers user to their CSS and template has resulted in some amazing user-customization and feelings of ownership it has also resulted in lots of abuse, too. The main reason why SNS’s are so appealing is not because people are exhibitionists but because people crave connection and community. Enjoy! It is a bit of a rant. didn’t have much time so I brain dumped as fast as my fingers would allow. SNS’s aren’t websites or personal home pages. In that order. They’re all affectations.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? We ‘Heart’ It! It might never be. love it.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Social Media is being discussed as a platform for teaching in one Education department I know; would you like to teach your online students in an environment like Second Life? ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives.

Class 62

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? We ‘Heart’ It! Your audience’s needs.

The 25 Best Social Media Books of 2011

WindMill Networking

Bradley teaches us how to make use of social media in nurturing employees and customers, by fostering an environment of collaboration that is guided by a clear cut vision and a singular purpose. This book covers many of the basics you need to know about developing for Facebook, from APIs to SDKs, and it even helps you create an app in just 5 minutes. Engage! The Now on to the list!

Twitter for B2B Marketing

MI6 Marketing Agency

Have to hedge here: it depends…on company style, industry, people, audience, regulatory environment, etc. New release of Tweetdeck with auto API streaming is working very well also. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. Mining For Gold in the Chatstream. Meet people.

The Top 20 Twitter Clients being Used in 2012

WindMill Networking

CIBO (@cibostudios) January 15, 2012. I am assuming that Cibo pulled in this data directly from the Twitter API, so I believe these results are a good enough sampling to be pretty indicative as to the top 20 Twitter clients being used in 2012. While Echofon has always been a popular Twitter client for the iPhone, it now supports browser and PC environments as well. I was honestly surprised to see it make the top 20, but apparently a lot of you out there are using them! asked my 2,500 group members: What Twitter client do you use for business ? SproutSocial. Thanks! Twitter.com.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Be a resource.&# 4. thanks!