Trending Sources

5 Disruptions to Marketing, Part 2: Microservices & APIs

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. MICROSERVICES & APIs. And in today’s environment of accelerating technological innovation, the ability to rapidly experiment, change, and adapt is crucial to survival. all offer robust APIs to their data and services. give us digital everything. See Martec’s Law.).

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eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Learners. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. offered a model of an environment with six channels for: authoring, syndicating information, communication, collaboration and networking, researching, and evaluation. Web 2.0

Design Thinking for User Centricity: An Interview With HG Data VP of Product Faith Chiang

HG Data

Secondly, HG Data is a company with great fundamentals across the board – from the core IP, to the market opportunity, the culture, the leadership, and the vision.  I’ve worked in many startup environments, where there’s plenty of debate around which of these are most important to have – but HG Data has them all. They serve the same purpose, but the unique structural forms reflect their respective environments and use cases. When designing a user experience, you have to ask: how well do you understand the individual’s environment within a broader organization?

Isabelle Guis, Egnyte CMO: How to Achieve Real Time ROI with Data Analytics and Strategy

Crimson Marketing

Interoperable with cloud, storage, device and productivity applications via its APIs, Egnyte offers customers secure access, centralized control, unified visibility and content intelligence to optimize their file-sharing environments. Data analysis is fast becoming one of the most important strategic tools in the marketer’s tool chest. Marketing Technology Podcasts

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The social media listening market is maturing

Biznology

Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. My point Monday was that the Convey API allows the people who need accurate sentiment analysis to pay for it, even though monitoring platforms are getting cheaper and cheaper and not offering that kind of accuracy. And for good reason.

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Doing More Together: Facebook and Marketo Drive Marketing Success

Modern B2B Marketing

Marketo is integrated with Facebook Lead Ads, Custom Audiences, and their new Offline Conversion API , and hundreds of our joint customers are using the integrations to drive and measure meaningful business impact. Author: Mike Stocker Last week, I attended the Facebook 2016 Global Partner Summit in San Francisco. Marketo Case Study. Revel Systems Case Study. Digital Marketing b2b

5 Disruptions to Marketing, Part 4: Digital Everything

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. Let’s step back to consider how “simple” our digital environment has been. In fact, mobile apps were often built to harness multiple back-end services, some internal to the company, others available via external APIs from other providers. give us digital everything.

5 Disruptions to Marketing, Part 3: Vertical Competition

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. FIRST : the increased jostling of more vertical competitors will require marketers to react to more and bigger changes in their digital environment — both as direct effects and side effects. Click the image above for a larger version of the illustration. give us digital everything.

5 Things Marketers Need to Examine Before Integrating Marketing Technology

Crimson Marketing

But a lot of these foundational systems are also opening up their APIs, making it easier for a lot of other small companies to create innovative, specialized technologies that plug into their environments.” – Scott Brinker. Image: courtesy of Dplus visuals. Struggling to Adapt. ” 2. Too Too much segmentation and specialization. Click To Tweet. Click To Tweet. 3. ” 5.

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CEO Insights: AI-First, the Overhype, and the Last Mile Problem

Infer

How do we position ourselves and compete in this environment? If you are building an AI-First application, you need to follow the data — and you need a lot of data — so you would likely gravitate towards integrating with big platforms (as in big companies with customers) that have APIs to pull data from.  AI is hot, I mean really hot. Part 1 – Defining AI-First.

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5 Disruptions to Marketing, Part 5: Artificial Intelligence

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. This naturally reinforces the drive towards microservices & APIs. Markets for accurate and timely 2nd-party and 3rd-party data will thrive, available on-demand via APIs. They will react to feedback in their environment from both humans and other AI agents. Adobe — Sensei. BigML.

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Kred tries to one-up Klout by taking influence to the masses

grow - Practical Marketing Solutions

We love being in such an agile environment and industry – it makes us work harder to build the best possible platform we can. Mark: How do you project the Twitter API change will affect Kred and its new format? Andrew Grill:   We don’t expect any material changes to the Kred Story format to be compliant with the new API. How do we find these influencers?” Tweet.

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Marketing data technology: making sense of the puzzle

chiefmartech

Various analysis and delivery environments will thus coexist in an apparent show of inefficiency, but in fact reflecting the natural disparities of the underlying data models. Or the fact that all the metrics in the world cannot replace a strong piece of storytelling (“the API to the human brain”). 6. Of those, certain functions are not exclusive to the marketing space.

3 Enterprise Lessons Learned From MME16

It's All About Revenue

" In this environment of constant technology innovation and the pressure to perform, many of us could relate to that statement. Allen Wagner , head of Marketing Operations for Deltek, echoed a common theme of other enterprise presenters in finding a ton of value in utilizing the Eloqua API to connect islands of information. Speed Matters. Modern Marketing in Action

35 Tech Terms Translated Into Plain English

Hubspot

APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. Learn more about how marketers can use APIs here. Alt Text.

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Eloqua, Oracle & Why Modern Marketing Needs Open Systems

It's All About Revenue

It also means providing open APIs across the entire platform to facilitate bringing sales into the conversation at the right time, and enabling integrations across social media, data sources, event systems, video, and more in order to understand and connect with buyers wherever they are. Over the last five years, Eloqua has invested heavily in the open systems to make this possible; deep CRM integrations with all the leading CRM platforms, open APIs across the entire platform, and an AppCloud marketplace with apps that connect to dozens and dozens of systems.

The State of Digital Media, in 5 Charts

Contently

The ephemeral messaging app recently opened its advertising API to much fanfare—Adweek’s breathless cover story of the news called it a “colossal expansion” and a “new era” of the app—and everyone in advertising and publishing can’t seem to stop talking about its many promising features, including me. You probably don’t have time to read them all.

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If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

Content Standard

Build trust in a digital marketing environment in which only 10 percent of people trust ads on websites. When Facebook opened API access to its marketing and advertising platform to us in 2010, brand marketers came rushing in, seeking the first-mover advantage into a new channel that accounted for an increasing amount of people’s time and attention at home and at work.

Did Morgan Stanley just kill the single-vendor marketing suite?

chiefmartech

These are pretty simply APIs. But to me, the data seems to suggest that the multi-vendor marketing technology stack is winning — and that will continue to motivate support for a more open and heterogeneous martech environment ahead. The most striking piece of data in the report, at least to me, was the chart above. In sharp contrast, 45% said it was not at all important.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Recently, Instagram opened its advertising API to every brand, subsequently increasing the volume and frequency of sponsored posts featured in the average users’ stream. Medium recently opened up its publishing API, which syncs with WordPress and Blogger so far, to allow publishers to syndicate into the Medium community. But first, let’s look at the numbers. Bold, I know!

Analytics CEO makes a passionate case against marketing attribution

chiefmartech

Increasingly more sophisticated techniques for the integration of owned, paid, and earned media touchpoints within first-party analytics environments have subsequently increased our capabilities, eventually spinning off a software category of its own. Second, because they scatter their attention and touchpoints across multiple, isolated environments. BLACK HOLE. What was it about?

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The Marketing Technology Landscape: An Interview with Scott Brinker

It's All About Revenue

They help enable ecosystems through the APIs and their ISVs (independent software vendors) that allow hundreds or possibly even thousands of companies to come up with more focused, innovative, marketing software that plug into that environment and really give marketers the best of both worlds. " And I thought that was a lot when it was like 150 of them. Absolutely.

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The Customer Experience Operating System (CX-OS)

chiefmartech

In addition to the execution environment (email, web, social), they had to have all the underlying services for data, workflows, analytics, reporting, etc. The CX-OS is a set of APIs, microservices, and glue code that connects the underlying processes companies use to communicate with customers and perform activities on their behalf. All images in this post are courtesy of IDC.

The State of Digital Media, in 5 Charts

Contently

The ephemeral messaging app recently opened its advertising API to much fanfare—Adweek’s breathless cover story of the news called it a “colossal expansion” and a “new era” of the app—and everyone in advertising and publishing can’t seem to stop talking about its many promising features, including me. You probably don’t have time to read them all.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here a list of nine great sources to get you started.). 3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. APIs facilitate the data needed to provide solutions to customer problems. 13) CASL.

What Facebook’s Live Video Map Could Mean for Global Marketers

Content Standard

Last month at F8, Facebook’s Developer Conference, Mark Zuckerberg announced plans to open up Live’s API to make building live streaming into any device possible. Curiosity is a powerful motivator. Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button. Give Your Influencers a Global Stage.

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The 10-Minute Marketing MBA

Hubspot

However, they increased uniqueness by developing their own tents and created a more upscale environment through drama and artistic movement. Here''s a visual representation of this structure: This structure is best suited for small to medium organizations with a stable and sophisticated external environment. Have ten minutes? Want to learn business school basics? Economics 101. Raise.

Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out

Integrated B2B

Understanding buyer behavior and delivering a seamless experience is key in today’s online environment. Really study it and discover how the web – online, mobile, and even APIs – can be used to make doing business that much easier. We’ve said it before: B2B buyer behavior is changing and it’s high time that B2B suppliers follow suit. The setting is freshly released research from Hybris looking in to online buyer behavior and the current state of online retail in B2B. But how frightened should B2B suppliers really be? Read the full interview and our opinion on the research below.

Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation

Customer Experience Matrix

The connections with external systems are made through Application Program Interfaces (APIs) provided by those systems, so the interaction managers handle those pretty similarly – although there are some differences in the types of connections they support. The remains were scooped up in 2005 by SSA Global, which was itself purchased in 2006 by enterprise software vendor Infor. Neat trick.

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Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Slide 19: This creates an environment where good KM is impossible [link] Slide 20: a closed culture Slide 21: information is owned and held selfishly Slide 22: trapped within feifdoms holding that information Slide 23: Knowledge workers are forced to look like this limited in scope and location custodian of information knowledge as process use rigid ways of organising information Slide 24: So? What you can do is to manage the environment in which knowledge can be created, discovered, captured, shared, distilled, validated, transferred, adopted, adapted and applied.â?? Upload.

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Play Nice, You Two: How Marketing and IT Can Work Better Together

Hubspot

Regardless of the product or service your organization provides, in today’s digital business environment, you''re really competing in the information business. Custom API integration. The ability to build custom integration via public APIs if necessary. This post originally appeared on Inbound Insiders , a new section of Inbound Hub. The New Role of the IT Department.

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Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

Borrowing from Gartner’s concept of bi-modal IT — stable foundational systems and fast-moving, agile capabilities on top of them — Cleve strongly recommended decoupling content production and experimentation (fast moving) from the underlying CXM platform (slow moving), and using APIs, standards, and guidelines to enforce the separation. ” – Martin Majlund, Carlsberg Group.

You can do some amazing things with Blogger

Confluent Forms

All of this is available free of charge while providing a simple, easy authoring environment for the small business owner. into your blog, and Google even provides them via the Google Libraries API! Blogger provides a ton of functionality and design freedom for our clients, and not just for blogs! know - unexpected, right? Using blog software for a website?

What Facebook’s Live Video Map Could Mean for Global Marketers

Content Standard

Last month at F8, Facebook’s Developer Conference, Mark Zuckerberg announced plans to open up Live’s API to make building live streaming into any device possible. Curiosity is a powerful motivator. Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button. Give Your Influencers a Global Stage. Marketing Video Marketing

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How Can Facebook Get its Mojo Back?

WindMill Networking

Keep the rules more or less the same, and make a long-term commitment to an open, more or less unmetered platform. 4)      Seek its “Overture” moment – Facebook has tightly restricted access to the Ads API to date.  And I expect that we’ll see the company evolve to respond to an ever changing competitive environment – and its big boy, publicly traded pants for that matter. Timeline). 

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. Google Introduces API Console 5 Website Designs That Blew Us Away [. The B2B Social Media Marketing Series is supported by IDG Enterprise.

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Guest Post: Managing Salespeople: Compensation Survey!

Your Sales Management Guru

If you have a manipulative employee in your office you can’t, or don’t, want to let go of, take these steps to create a better working environment for everyone. API_GenAddRecordForm&dfid=32. Guest Posts  for Your Sales Management Guru. Ken: We have two posts today, first How to Manage  Manipulative Sales Employees and a BONUS Sales Compensation Survey to help you plan. Plan Ahead.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Social Media is being discussed as a platform for teaching in one Education department I know; would you like to teach your online students in an environment like Second Life? ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

Sandbox A sandbox is a testing environment that isolates untested changes and outright experimentation from the production environment. API / Integrations An application programming interface (API) is a specification that tells other systems how to call into the marketing automation platform to get data or perform an action. Many CRM systems have a module for marketing.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

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