Trending Sources

An introduction to ecommerce APIs for non-developers

chiefmartech

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. Why APIs?

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5 Disruptions to Marketing, Part 2: Microservices & APIs

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. MICROSERVICES & APIs. And in today’s environment of accelerating technological innovation, the ability to rapidly experiment, change, and adapt is crucial to survival.

API 25

Knowledge management in the age of social media

Biznology

User guides, quick resolution to common problems and an engaging learning environment are some of the important factors that an external knowledge base is capable of handling which eventually boosts the customer satisfaction and increases the chances of getting more referrals and mentions.

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Learners. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. multichannel environment Netvibes Pageflakes.

CEO Insights: AI-First, the Overhype, and the Last Mile Problem

Infer

How do we position ourselves and compete in this environment? So naturally, we (Infer) went after CRM (Salesforce, Dynamics, SAP C4C), along with the marketing automation platforms (Marketo, Eloqua, Pardot, HubSpot) and even custom sales and marketing databases (via REST APIs).

API 70

5 Disruptions to Marketing, Part 1: Digital Transformation

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. In a digital business environment, the levers that have the greatest effect on so-called marketing outcomes — growth of revenue and the brand — are not necessarily owned by the marketing department.

API 55

What is Predictive Marketing?

SalesPredict

Today, online connectivity and open application programming interfaces (APIs) are the standard for databases that easy access to was once unfathomable. Prior to 2011, the term "predictive marketing" had almost. zero search interest on Google.

API 92

The social media listening market is maturing

Biznology

Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. In such an environment, Converseon’s Convey API can become an important piece, especially in environments that already have dashboards.

API 51

Doing More Together: Facebook and Marketo Drive Marketing Success

Modern B2B Marketing

Marketo is integrated with Facebook Lead Ads, Custom Audiences, and their new Offline Conversion API , and hundreds of our joint customers are using the integrations to drive and measure meaningful business impact.

5 Things Marketers Need to Examine Before Integrating Marketing Technology

Crimson Marketing

But a lot of these foundational systems are also opening up their APIs, making it easier for a lot of other small companies to create innovative, specialized technologies that plug into their environments.” – Scott Brinker. Image: courtesy of Dplus visuals.

API 82

5 Disruptions to Marketing, Part 4: Digital Everything

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. Let’s step back to consider how “simple” our digital environment has been. APIs as a digital interface for citizen developers with tools like IFTTT.

5 Disruptions to Marketing, Part 3: Vertical Competition

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. FIRST : the increased jostling of more vertical competitors will require marketers to react to more and bigger changes in their digital environment — both as direct effects and side effects.

Kred tries to one-up Klout by taking influence to the masses

grow - Practical Marketing Solutions

We love being in such an agile environment and industry – it makes us work harder to build the best possible platform we can. Mark: How do you project the Twitter API change will affect Kred and its new format?

API 76

Marketing data technology: making sense of the puzzle

chiefmartech

b) In the Data Warehouse space, the platform-as-a-service model is particularly well adapted to the marketing environment, with multiple customer interactions already happening and being collected in the cloud. (c)

5 Disruptions to Marketing, Part 5: Artificial Intelligence

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. This naturally reinforces the drive towards microservices & APIs. Markets for accurate and timely 2nd-party and 3rd-party data will thrive, available on-demand via APIs.

API 47

The only marketing prediction you need for 2017

chiefmartech

Trying to win in this environment of accelerating change by guessing what’s next is risky business. Evaluate marketing software not just on the slick demo of what it can do by itself, but how open its architecture and APIs are.

API 30

3 Enterprise Lessons Learned From MME16

It's All About Revenue

" In this environment of constant technology innovation and the pressure to perform, many of us could relate to that statement.

35 Tech Terms Translated Into Plain English

Hubspot

APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems. Learn more about how marketers can use APIs here.

Eloqua, Oracle & Why Modern Marketing Needs Open Systems

It's All About Revenue

It also means providing open APIs across the entire platform to facilitate bringing sales into the conversation at the right time, and enabling integrations across social media, data sources, event systems, video, and more in order to understand and connect with buyers wherever they are. by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods.

The State of Digital Media, in 5 Charts

Contently

It may not be as safe a space as the brand-friendly environs of Facebook or Snapchat, but the payoff could be huge. ‘Tis the season of reports in the digital content industry.

API 52

If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

Content Standard

Build trust in a digital marketing environment in which only 10 percent of people trust ads on websites. It’s a scene that’s played out so many times in my marketing career.

Did Morgan Stanley just kill the single-vendor marketing suite?

chiefmartech

These are pretty simply APIs. But to me, the data seems to suggest that the multi-vendor marketing technology stack is winning — and that will continue to motivate support for a more open and heterogeneous martech environment ahead.

What Facebook’s Live Video Map Could Mean for Global Marketers

Content Standard

Last month at F8, Facebook’s Developer Conference, Mark Zuckerberg announced plans to open up Live’s API to make building live streaming into any device possible. Curiosity is a powerful motivator.

API 38

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Recently, Instagram opened its advertising API to every brand, subsequently increasing the volume and frequency of sponsored posts featured in the average users’ stream.

The Customer Experience Operating System (CX-OS)

chiefmartech

In addition to the execution environment (email, web, social), they had to have all the underlying services for data, workflows, analytics, reporting, etc.

The Marketing Technology Landscape: An Interview with Scott Brinker

It's All About Revenue

They help enable ecosystems through the APIs and their ISVs (independent software vendors) that allow hundreds or possibly even thousands of companies to come up with more focused, innovative, marketing software that plug into that environment and really give marketers the best of both worlds.

API 86

Analytics CEO makes a passionate case against marketing attribution

chiefmartech

Increasingly more sophisticated techniques for the integration of owned, paid, and earned media touchpoints within first-party analytics environments have subsequently increased our capabilities, eventually spinning off a software category of its own.

Case 55

What Facebook’s Live Video Map Could Mean for Global Marketers

Content Standard

Last month at F8, Facebook’s Developer Conference, Mark Zuckerberg announced plans to open up Live’s API to make building live streaming into any device possible. Curiosity is a powerful motivator.

API 28

The State of Digital Media, in 5 Charts

Contently

It may not be as safe a space as the brand-friendly environs of Facebook or Snapchat, but the payoff could be huge. ‘Tis the season of reports in the digital content industry.

API 28

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses.

The 10-Minute Marketing MBA

Hubspot

However, they increased uniqueness by developing their own tents and created a more upscale environment through drama and artistic movement. As you start to grow, you''ll go through growing pains that come with gaining new customers, acquiring companies, or selling APIs.

Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out

Integrated B2B

Understanding buyer behavior and delivering a seamless experience is key in today’s online environment. Really study it and discover how the web – online, mobile, and even APIs – can be used to make doing business that much easier. We’ve said it before: B2B buyer behavior is changing and it’s high time that B2B suppliers follow suit.

Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation

Customer Experience Matrix

The connections with external systems are made through Application Program Interfaces (APIs) provided by those systems, so the interaction managers handle those pretty similarly – although there are some differences in the types of connections they support.

B2C 56

Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

Continuing the theme on agile management, James also advocated for creating a lean learning environment — inspired by many of the ideas from Eric Ries’ The Lean Startup: rapid experiments, iterating as fast as possible, learning and testing with real customers.

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Slide 19: This creates an environment where good KM is impossible [link] Slide 20: a closed culture Slide 21: information is owned and held selfishly Slide 22: trapped within feifdoms holding that information Slide 23: Knowledge workers are forced to look like this limited in scope and location custodian of information knowledge as process use rigid ways of organising information Slide 24: So? change of environment - openly available knowledge work is â?£ Developers & API.

DMCA 82

You can do some amazing things with Blogger

Confluent Forms

All of this is available free of charge while providing a simple, easy authoring environment for the small business owner. into your blog, and Google even provides them via the Google Libraries API!

Play Nice, You Two: How Marketing and IT Can Work Better Together

Hubspot

Regardless of the product or service your organization provides, in today’s digital business environment, you''re really competing in the information business. Custom API integration. The ability to build custom integration via public APIs if necessary.