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JULY 14, 2010 Why APIs Matter
Why APIs Matter July 14th, 2010 by Tom Elrod One of the primary functions of a Marketing Automation system is to automate tasks that would otherwise be a manual process, just as the name itself would imply. Using application programming interfaces (APIs) to integrate with internal systems can also help automate systems running outside the Marketing Automation system as well. LoopFuse offers a wide variety of webservice APIs to allow for such automated integration. The API makes it easy to monitor trial usage and make your lead nurturing campaign more relevant.
| | LOOPFUSE
SEPTEMBER 15, 2010 Marketing Automation Buyer's Guide to Email Deliverability.
Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. IP Segmentation and IP management by your vendor are the most important factor in email deliverability.
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| | LOOPFUSE
JANUARY 17, 2012 Connect the dots to get the big picture of your prospects
One of the best diagnostic tools available within the OneView product is the ability to see Prospect Events. Email Activity. Although this information can be found on the Email Campaign details, it’s also provided here to help give you a clearer picture of the time-line involved with user/email interaction. Custom Events. WebPage Views. CRM Activity.
| | LEADSLOTH
NOVEMBER 16, 2010 Drip Campaigns: Tips From Marketing Automation Monday
The topics for these meetings was drip campaigns and lead nurturing. You need to tailor your drip campaigns to different audiences. via progressive profiling), so they could run more targeted campaigns. An email marketing vendor found out that people searching for "newsletters" are less sophisticated than those who search for "email software" That's useful info to fine-tune your nurturing programs. Several people mentioned they were feeding product usage information to their Marketing Automation system to tailor the drip campaigns.
| | LOOPFUSE
AUGUST 27, 2012 How We Automate Our Marketing at LoopFuse with LoopFuse - Part 2
We covered how we use LoopFuse for our own marketing efforts in Part 1 of this two part post which included using the beacon to track site visitors, how we use forms, and our Salesforce.com integration. The main flow is fairly simple: we send a welcome email, send an alert to support, and then wait a couple of weeks before sending a follow up email. Start with Part 1 here.
| | LOOPFUSE
NOVEMBER 16, 2009 Email Open-Rates Lie
Email Open-Rates Lie November 16th, 2009 by Matthew Quinlan Email marketing is an industry that survives based on the ability to measure the effectiveness of email campaigns. This is accomplished through some technical wizardry that leverages two primary features of HTML-based email : images and hyperlinks. In order to track if/when an individual email recipient actually opened the email campaign, the recipient’s email client must display images. Report Email Abuse © 2010. Comments are closed. LoopFuse ,Inc.
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CUSTOMER EXPERIENCE MATRIX Infusionsoft: Impressive Marketing Power for a Very Low Price
| THURSDAY, FEBRUARY 12, 2009
Three of the five core demand generation functions are clearly there: outbound email
, Web forms, and lead nurturing campaigns
. The fifith core function, integration with Salesforce.com
, is not provided because Infusionsoft has its own sales automation capabilities. If you really wanted it, the system does provide an API
that would let someone with the right skills set it up. If advanced lead scoring or Salesforce.com
integration are show stoppers for you, then read no further. Two economists are walking on the street. One looks down and sees a $100 bill. MORE >>
LOOPFUSE 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
| MONDAY, SEPTEMBER 13, 2010
Follow LeadSloth on Twitter for the most up-to-date events
announced in the marketing automation space: @leadsloth Customer Experience Matrix : Managed by David Raab, this blog’s focus is mostly centered around industry news within marketing automation and complementary spaces like web analytics, email
marketing, and SEO. Marketing Consiglierie : Allinio’s corporate blog is filled with marketing events
/conference news, and general best practice help and advice for those starting out. Report Email
Abuse © 2010. Insightful and regularly updated. MORE >>
MODERN B2B MARKETING Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
| THURSDAY, NOVEMBER 15, 2012
, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns
from lead to close, on every channel”. Similarly, Email
and Online Marketing. Email
marketing is often the most important online marketing channel. Marketing automation systems can usually replace an email
service provider (ESP), though the depth of email
functionality does vary across vendors. emails
). MORE >>
LOOPFUSE Marketing Automation Buyer's Guide to Lead Nurturing « Loopfuse.
| TUESDAY, SEPTEMBER 21, 2010
Marketing Automation Buyers Guide to Lead Nurturing September 21st, 2010 by Roy Russo Lead Nurturing is the corner-stone of today’s marketing automation and automated email
marketing processes. The list below is composed of technology and usability items that we believe are a base-line for achieving effective lead nurturing programs: Logic Branching: Branching is defined as the ability to conditionally alter the path a prospect takes as he moves through your lead nurturing program Example: If he opened email campaign
X, send him email campaign
Y. MORE >>
CUSTOMER EXPERIENCE MATRIX Treehouse Interactive Refines Its Features and Targets Larger Firms
| MONDAY, NOVEMBER 29, 2010
Its marketing automation system offers the usual range of functions: email
, Web analytics, landing pages, multi-step campaigns
, lead scoring, CRM integration, ROI reporting. The greatest divergence from industry norms is Treehouse contacts always enter campaigns
by completing a form. Other systems select campaign
members with rules that can access a broader set of data. In addition, Treehouse originally required all subsequent campaign
steps to execute the same actions on the same schedule. This might foreshadow attrition problems at other vendors. MORE >>
- Who is following your digital footprints? LOOPFUSE | THURSDAY, JULY 29, 2010
- Aprimo Marketing Studio Supports Sophisticated Business Marketers CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 31, 2010
- SalesFusion Combines Online and Offline Marketing with CRM CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 22, 2009
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