| |  API + Eloqua + Salesforce.com + Vendor | 9 articles |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX JUNE 29, 2011 ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. But it took a little while to connect with the vendors to get the details, so I’m only now ready to write about them. That Eloqua sees itself as the center of a marketing infrastructure isn’t surprising, although it does show how far we've traveled from the once-common view of marketing automation as an auxiliary to the sales automation “system of record”. So did I. Oh well. | IT'S ALL ABOUT REVENUE DECEMBER 26, 2012 Eloqua, Oracle & Why Modern Marketing Needs Open Systems by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision. This means, at a technology level, that integrations with leading CRM systems such as Oracle’s Siebel and other CRM systems, Salesforce.com, and Microsoft CRM are necessary. Thank you for your continued support and for being part of the Eloqua community. | | | | | |
| IT'S ALL ABOUT REVENUE SEPTEMBER 1, 2011  Dreamforce 2011: Salesforce.com Talks Platforms #DF11 by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses. But it was also about Salesforce.com’s investments as it pushes deeper into enterprise operations market. In his second keynote, he did it again. million round for the startup. | CUSTOMER EXPERIENCE MATRIX DECEMBER 19, 2011 Influitive Helps Marketers Build an Army of Advocates Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data. managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). The company plans additional API connections with Jive, ZenDesk , and other systems. Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua. See my December 8 post for details.) | LOOPFUSE SEPTEMBER 13, 2010 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing. Digital Body Language : Steve Woods, CTO of Eloqua, is a visionary in the space of demand generation and marketing automation. DemandGen Report : You may have to wade through the vendor-sponsored content, which is often hard to distinguish from the regular editorials, but this site provides well-written and informative articles, covering industry news from all the vendors in the space. David has covered the industry for a long time and is possibly the most knowledgeable (and objective) blogger in the field. Insightful and regularly updated. Pinging is currently not allowed. | LOOPFUSE JULY 6, 2010  The Value in Free Marketing Automation In a market with single-digit penetration, and many competitors continuing to follow Eloqua in to the realm of pricing-out the masses, it is evident that many marketers are simply priced-out of the market. I’d also argue that Eloqua is doing a great job of meeting the needs of specific market segments. So allow me to rain on the price-gouging parade. Forever. Why Now? | | | | | | | |
| - HubSpot Spreads Its Wings
App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems. Such APIs are available to varying degrees for other marketing automation products too, so an app marketplace isn’t quite as huge a leap as it may seem. The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. MORE >> -
LOOPFUSE | WEDNESDAY, MAY 26, 2010 Oracle acquires a million lines of code
Oracle acquires a million lines of code May 26th, 2010 by Roy Russo Yesterday, Oracle announced the acquisition of long-time Marketing Automation vendor, Market2Lead. Will that push SalesForce.com in to a buy? The potential market is enormous, larger than the CRM market , so there will be room for several players at the top ( LoopFuse is one of those and maybe Eloqua). Look for Email Marketing and Web Analytics vendors to gobble-up some Marketing Automation players. Good/Healthy acquisitions don’t happen on this setting. We want your bits and bytes. MORE >> -
CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 31, 2010 Aprimo Marketing Studio Supports Sophisticated Business Marketers
For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. External systems can also add names through the Marketing Studio API. You know who you are. Good stuff. MORE >>
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