| |  API + Eloqua | 30 articles |
| Page 1 of 1 | Previous | Next | LEADSLOTH OCTOBER 20, 2010  Eloqua Experience 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). attended the session with Siteworx, an early adopter of Eloqua 10. Overall. | IT'S ALL ABOUT REVENUE DECEMBER 26, 2012 Eloqua, Oracle & Why Modern Marketing Needs Open Systems by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision. Thank you for your continued support and for being part of the Eloqua community. In connection with the proposed merger, Eloqua will file a proxy statement with the SEC. Modern marketing, at its core, involves a deep understanding the buyer. | | | | | |
| CUSTOMER EXPERIENCE MATRIX JUNE 29, 2011 ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. That Eloqua sees itself as the center of a marketing infrastructure isn’t surprising, although it does show how far we've traveled from the once-common view of marketing automation as an auxiliary to the sales automation “system of record”. Eloqua’s AppCloud is obviously modeled on Salesforce.com’s AppExchange and other application stores. So did I. Oh well. So it’s all good. | IT'S ALL ABOUT REVENUE MARCH 19, 2012 The State of Social Marketing From a B2B standpoint, if Highlight were to use LinkedIn’s API instead of or in addition to Facebook’s, then that’s potentially a very interesting tool for B2B companies. Easily half of the speaking engagements I do are at colleges / business schools because I want next generation of marketers to “grow up with” a familiarity with Eloqua and a bias towards us. The State of Social Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media becky brown Eloqua social marketing SxSWThat’s nice. | CUSTOMER EXPERIENCE MATRIX MARCH 25, 2012 Kwanzoo Builds Content for Cross-Channel Marketing Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. The Eloqua integration is especially elegant, using an Eloqua Cloud Connector (i.e., a parameterized API call) that makes the Kwanzoo pages available within Eloqua’s own content builder and can read Eloqua cookies in real time to help guide the response selection. lead capture dynamic content marketing automation multi-channel marketing eloqua kwanzooBut the company reached out to me recently and provided a clearer explanation. True enough. | LEDGER BENNETT NOVEMBER 18, 2012 Top five critical success factors of an Eloqua campaign My top five list is based on delivering over 200 campaigns in eloqua over the last few years with different clients, but I’m going to focus on Eloqua 10 – specifically nurture and trigger based campaigns. Eloqua can be daunting at first. Don’t get hung up on system technicalities, APIs or the IT team. Eloqua is great at ‘connecting’ with other systems, so this shouldn’t be an issue. Eloqua can segment dynamically, on the fly, if you tell it what to look out for. With Modern Marketing techniques, such as Eloqua, it is content that is King. | | | | | | | |
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DIGITAL BODY LANGUAGE | WEDNESDAY, NOVEMBER 4, 2009  Winners of the 2009 Markie Awards
It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. Tags: B2C Marketing Social media Markies B2B Marketing Eloqua The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world. Congratulations to the winners, to the finalists, and to all the marketers who created great campaigns, deepened their alignment with sales, or achieved new heights in their analytics. MORE >> -
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 8, 2011 3 Top Topics from Topliners
The conversations this week on the Topliners community have certainly been varied – everything from who’s attending an upcoming conference to integrating telemarketers with Eloqua and many things in between. Do It: Using Eloqua Webservice API with Java – If you want to delve into the abilities of Eloqua’s API then you’ll love this technical post from Umair Akeel, Architect at Eloqua. Lead Nurturing API Astadia event attendees java Steve Gershik virtual events webinarsby Heather Foeh | Tweet this. Share email. Reddit. MORE >> -
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 19, 2011 Influitive Helps Marketers Build an Army of Advocates
managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). The company plans additional API connections with Jive, ZenDesk , and other systems. Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua. Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. See my December 8 post for details.) Influitive is currently in beta. MORE >> -
CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 8, 2011  Social Media Features in Marketing Automation Systems: Who Does What?
This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs. Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential. MORE >> -
IT'S ALL ABOUT REVENUE | SUNDAY, SEPTEMBER 18, 2011  [Chart] Google+ Posts Drop Even as Accounts Rise
With the launch of the G+ API this week, tools for automation and analysis on the network will inevitably start popping up offering even greater social media insight, which is great for data-driven marketers like you and me ! Chart] Google+ Posts Drop Even as Accounts Rise is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Understanding how users are using the service is key to developing such a plan. when comparing the last 2 months. What does this mean to Marketers? Strategies that work on Facebook are likely to translate well. Sign up here. MORE >>
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- Aprimo Marketing Studio Supports Sophisticated Business Marketers CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 31, 2010
- Pedowitz Group's Sweet Suite Builds the Missing Link between Social Media and Marketing Automation CUSTOMER EXPERIENCE MATRIX | SUNDAY, AUGUST 23, 2009
- Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 20, 2009
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