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OCTOBER 20, 2010 Eloqua Experience 2010
This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). attended the session with Siteworx, an early adopter of Eloqua 10. Overall.
| | IT'S ALL ABOUT REVENUE
DECEMBER 26, 2012 Eloqua, Oracle & Why Modern Marketing Needs Open Systems
by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision. Thank you for your continued support and for being part of the Eloqua community. In connection with the proposed merger, Eloqua will file a proxy statement with the SEC. Modern marketing, at its core, involves a deep understanding the buyer.
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JUNE 29, 2011 ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management
You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. That Eloqua sees itself as the center of a marketing infrastructure isn’t surprising, although it does show how far we've traveled from the once-common view of marketing automation as an auxiliary to the sales automation “system of record”. Eloqua’s AppCloud is obviously modeled on Salesforce.com’s AppExchange and other application stores. So did I. Oh well. So it’s all good.
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MARCH 19, 2012 The State of Social Marketing
From a B2B standpoint, if Highlight were to use LinkedIn’s API instead of or in addition to Facebook’s, then that’s potentially a very interesting tool for B2B companies. Easily half of the speaking engagements I do are at colleges / business schools because I want next generation of marketers to “grow up with” a familiarity with Eloqua and a bias towards us. The State of Social Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media becky brown Eloqua social marketing SxSWThat’s nice.
| | CUSTOMER EXPERIENCE MATRIX
MARCH 25, 2012 Kwanzoo Builds Content for Cross-Channel Marketing
Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. The Eloqua integration is especially elegant, using an Eloqua Cloud Connector (i.e., a parameterized API call) that makes the Kwanzoo pages available within Eloqua’s own content builder and can read Eloqua cookies in real time to help guide the response selection. lead capture dynamic content marketing automation multi-channel marketing eloqua kwanzooBut the company reached out to me recently and provided a clearer explanation. True enough.
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NOVEMBER 18, 2012 Top five critical success factors of an Eloqua campaign
My top five list is based on delivering over 200 campaigns in eloqua over the last few years with different clients, but I’m going to focus on Eloqua 10 – specifically nurture and trigger based campaigns. Eloqua can be daunting at first. Don’t get hung up on system technicalities, APIs or the IT team. Eloqua is great at ‘connecting’ with other systems, so this shouldn’t be an issue. Eloqua can segment dynamically, on the fly, if you tell it what to look out for. With Modern Marketing techniques, such as Eloqua, it is content that is King.
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DIGITAL BODY LANGUAGE Winners of the 2009 Markie Awards
| WEDNESDAY, NOVEMBER 4, 2009
It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua
Experience. Tags: B2C Marketing Social media Markies B2B Marketing Eloqua
The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world. Congratulations to the winners, to the finalists, and to all the marketers who created great campaigns, deepened their alignment with sales, or achieved new heights in their analytics. MORE >>
IT'S ALL ABOUT REVENUE 3 Top Topics from Topliners
| FRIDAY, APRIL 8, 2011
The conversations this week on the Topliners community have certainly been varied – everything from who’s attending an upcoming conference to integrating telemarketers with Eloqua
and many things in between. Do It: Using Eloqua
with Java – If you want to delve into the abilities of Eloqua
then you’ll love this technical post from Umair Akeel, Architect at Eloqua
. Lead Nurturing API
Astadia event attendees java Steve Gershik virtual events webinarsby Heather Foeh | Tweet this. Share email. Reddit. MORE >>
CUSTOMER EXPERIENCE MATRIX Influitive Helps Marketers Build an Army of Advocates
| MONDAY, DECEMBER 19, 2011
managing awards, and API
-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). The company plans additional API
connections with Jive, ZenDesk , and other systems. Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua
. Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. See my December 8 post for details.) Influitive is currently in beta. MORE >>
CUSTOMER EXPERIENCE MATRIX Social Media Features in Marketing Automation Systems: Who Does What?
| THURSDAY, DECEMBER 8, 2011
This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API
. Social platform integration: using native features of the social platforms by writing to their APIs
. Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential. MORE >>
IT'S ALL ABOUT REVENUE [Chart] Google+ Posts Drop Even as Accounts Rise
| SUNDAY, SEPTEMBER 18, 2011
With the launch of the G+ API
this week, tools for automation and analysis on the network will inevitably start popping up offering even greater social media insight, which is great for data-driven marketers like you and me ! Chart] Google+ Posts Drop Even as Accounts Rise is from Eloqua
’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Understanding how users are using the service is key to developing such a plan. when comparing the last 2 months. What does this mean to Marketers? Strategies that work on Facebook are likely to translate well. Sign up here. MORE >>
- Chart: Where Did Our Twitter Traffic Go? IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 16, 2012
- 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing. LOOPFUSE | MONDAY, SEPTEMBER 13, 2010
- The Value in Free Marketing Automation LOOPFUSE | TUESDAY, JULY 6, 2010
- The Future of Marketing Automation « Loopfuse Marketing Automation. LOOPFUSE | WEDNESDAY, JUNE 16, 2010
- HubSpot Spreads Its Wings CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 22, 2011
- Impressive Marketo User Summit LEADSLOTH | FRIDAY, OCTOBER 15, 2010
- May The Force Be With You: 4 Takeaways From Cloudforce 2011 IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 4, 2011
- Dreamforce 2011: Salesforce.com Talks Platforms #DF11 IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 1, 2011
- Demandbase API vs ReachForce Form Appending Solutions B2B LEAD BLOG | THURSDAY, MAY 16, 2013
- Bulls on Parade LOOPFUSE | FRIDAY, FEBRUARY 15, 2008
- OSBC 2008 Review LOOPFUSE | MONDAY, MARCH 31, 2008
- Funded. LOOPFUSE | TUESDAY, FEBRUARY 10, 2009
- Congratulations to Zimbra LOOPFUSE | FRIDAY, MAY 29, 2009
- Empowering Sales with Business Directory Integration LOOPFUSE | WEDNESDAY, SEPTEMBER 23, 2009
- Q&A with Laura Ramos – Part 3: Implementation & Keys to Success LOOPFUSE | TUESDAY, APRIL 13, 2010
- Oracle acquires a million lines of code LOOPFUSE | WEDNESDAY, MAY 26, 2010
- Aprimo Marketing Studio Supports Sophisticated Business Marketers CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 31, 2010
- Pedowitz Group's Sweet Suite Builds the Missing Link between Social Media and Marketing Automation CUSTOMER EXPERIENCE MATRIX | SUNDAY, AUGUST 23, 2009
- Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 20, 2009
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