An introduction to ecommerce APIs for non-developers
FEBRUARY 27, 2017
The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. ProgrammableWeb (an API directory) has indexed more APIs than ever before s, listing over 16,000 items overall.
Multi-Touch Attribution, A Full User Debrief
SEPTEMBER 14, 2016
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
1) A/B Testing. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). Learn how to run A/B tests here.). 3) Application Programming Interface (API). APIs facilitate the data needed to provide solutions to customer problems. 13) CASL.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. PV: Page View.
LeadLife Mixes Advanced and Simple Features
Customer Experience Matrix
APRIL 14, 2009
It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks. It follows some principles I first heard many years ago, the gist of which was to divide the screen into fixed regions that always display the same type of information (e.g., Consider LeadLife. My point exactly. in layers.