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The Ultimate Dictionary of Marketing Terms You Should Know


99 Marketing Terms to Improve Your Marketing Vocabulary. A. 1) A/B Testing. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). Learn how to run A/B tests here.). 2) Analytics. 48) Landing Page. 67) On-Page Optimization.

35 Tech Terms Translated Into Plain English


They''re also used to redirect web traffic from those old web pages to the new ones that have replaced them. Web visitors see 404 error pages when they try to reach a web page that doesn''t exist. This usually happens when the web page has been deleted or the visitor mistyped the URL. Check out HubSpot''s 404 page here. 301 Redirect. Alt Text. Browser Cache.

API 51

60 Marketing Acronyms Every Industry Pro Should Know


API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. PV: Page View.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Since implementing and maintaining these properties, the company has seen a 70% increase in inbound leads, as compared to the prior year, and its SEO rankings for major keywords have jumped over 20 pages in one year. And do you have a way to figure out if they Like/Follow your pages?

OfficeAutoPilot: Simple, Powerful, Low Cost Demand Generation for Small Business

Customer Experience Matrix

Users can create personalized emails, landing pages and Web forms with the system’s tools or import externally-created HTML. Web pages are built by dragging and dropping objects in the way you build a Powerpoint slide. OfficeAutoPilot actually does a better job at split testing than most demand generation systems. Users can define two versions of an email or Web page when they set it up, and the system will automatically alternate between them during execution. This is the easiest approach I’ve seen to split testing. for whether this will change.)

LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks. It follows some principles I first heard many years ago, the gist of which was to divide the screen into fixed regions that always display the same type of information (e.g., Consider LeadLife. My point exactly.