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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

99 Marketing Terms to Improve Your Marketing Vocabulary. A. 1) A/B Testing. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). Learn how to run A/B tests here.). 2) Analytics. 48) Landing Page. 67) On-Page Optimization.

Multi-Touch Attribution, A Full User Debrief

bizible

When users land on the website, that javascript code tracks their movement and actions from page to page. This is a critical element of the tracking mix because a company’s website acts as the hub for most other marketing activities (paid media, paid search, organic, display, content, webinars, referrals, WOM, events, direct mail, etc). Optimizations & A/B testing.

35 Tech Terms Translated Into Plain English

Hubspot

They''re also used to redirect web traffic from those old web pages to the new ones that have replaced them. Web visitors see 404 error pages when they try to reach a web page that doesn''t exist. This usually happens when the web page has been deleted or the visitor mistyped the URL. Check out HubSpot''s 404 page here. 301 Redirect. Alt Text. Browser Cache.

API 51

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. PV: Page View.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Since implementing and maintaining these properties, the company has seen a 70% increase in inbound leads, as compared to the prior year, and its SEO rankings for major keywords have jumped over 20 pages in one year. And do you have a way to figure out if they Like/Follow your pages?