Bizible’s Ultimate List of Paid Media Resources
AUGUST 10, 2016
This post takes a closer look at what makes them work. Don’t forget, we have an established partner program designed for Paid Search Agencies! With API connections to ad networks such as AdWords, agencies can quickly identify the campaigns and keywords converting to revenue, and control the success of their client’s accounts Paid media plays a role in almost every business.
7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance
DECEMBER 2, 2013
While the simplest publisher option is the traditional share button , B2B marketers can also integrate LinkedIn sign-in authentication or more a customized experience based on the LinkedIn Share API. profile summary, work experience, etc). Work Experience. Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. LinkedIn Groups.
Make Your LinkedIn Profile Work for You | chrisbrogan.com
Buzz Marketing for Technology
SEPTEMBER 30, 2008
Make Your LinkedIn Profile Work for You. Make Your Job Descriptions Work Two Ways. want people who read my profile to see that I’m happily employed, that I work for a “real company, and that my company has capabilities in certain areas. If you work for yourself, be clear about that, too. Further, make sure that when people read your job description, they are thinking about how to put you to work on their issues. Username: API Key ? work with: The Beauty and Problems of New Presentations. Customized by SnowyDay Design. About.
Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Modern B2B Marketing
NOVEMBER 15, 2012
If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Marketing Automation.
35 Tech Terms Translated Into Plain English
JULY 17, 2014
We all misinterpret some of the techy terms floating around web and product design nowadays -- but now more than ever, marketers need to be familiar with this vocabulary so we can communicate better with our IT, web design, or product development departments. APIs facilitate the data needed to provide solutions to customer problems. Parallax Design. Responsive Design.
You can do some amazing things with Blogger
JULY 28, 2011
Blogger provides a ton of functionality and design freedom for our clients, and not just for blogs! Sometimes clients don’t want to know what the solution is under the hood, they just want the site to look great, work great, and be simple for them to update when they need to make changes. into your blog, and Google even provides them via the Google Libraries API!
suitecx Offers Industrial-Strength Customer Journey Maps and More
Customer Experience Matrix
MAY 28, 2015
Every self-respecting marketing automation system offers something called a “customer journey map,” even if it’s exactly the same as last year’s campaign designer or does nothing more than connect functionless icons on a virtual whiteboard. It involves not just listing interactions or displaying them in a diagram, but also analyzing their contents, results, and supporting systems.
Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
Customer Experience Matrix
NOVEMBER 21, 2014
marketer looking for personalization solutions might add Sailthru to her list of options, but wouldn’t know whether it''s a good or poor fit without digging much deeper. This distinguishes it from systems that rely primarily on feeds from external systems via API connectors or batch files. Technical users can still set up a feed using API calls or JSON posts when necessary. Users can define lists based on any data in the system and then send a specified email or mobile message to each list. Sailthru is a good example. Perhaps I shouldn''t complain. data store.
5 Disruptions to Marketing, Part 4: Digital Everything
DECEMBER 19, 2016
Reach More Customers with Postcard Marketing
SEPTEMBER 16, 2016
Postcard Marketing 101 – How It Works. Here’s how it works: after you cultivate a strong list of leads through our lead management platform , you can then personalize your postcards by greeting your customer by name. With Lead Liaison’s postcard builder , you have full control over the design to create a design that generates results. Did you know that 52.5
Marketers: Are You Ready for In-App SEO?
JULY 23, 2015
Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO deck (they’re good at that), once again creating more work for the beleaguered MarTechie. They decided the best solution was an App Indexing API (API is an abbreviation of Application Program Interface. This time the culprit is mobile. App Indexing.
Why Marketing Attribution and Marketing Automation should Shake Hands and Call It Even
OCTOBER 7, 2015
Attribution was never meant to replace marketing automation, and the programs can work seamlessly side-by-side to create excellent marketing campaigns. It affects the choices they make when they’re working on keyword bids, campaign themes, article titles, CTA format, landing page copy, email design, webinars, conferences, and more. How Exactly Does Attribution Work?
5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On
JUNE 2, 2015
To find this job listing, I entered the keywords remote and marketing. To see remote candidates, include other similar commonly used keywords in the job text, such as telecommute and work from home. LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. Find the Perfect Job Candidates. Make Yourself a Blogger. Interact to Build Community. Final Thoughts.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
The social media monitoring tools listed here do far more, enabling you to monitor brand mentions across social networks and online forums in real time. View your calendar, to do list, emails and apps in one place. The tool, which also works for Pinterest, uses image algorithms with data technology and reports insights of your photos. Google Review Count: 345. 10) Attentio.
Integrating marketing technologies? That’s the easy part
OCTOBER 8, 2015
The chart at the top of this page is from a brand new report by Ascend2, Informatica, and Dun & Bradstreet on B2B Marketing Technology Strategy listing the most challenging obstacles to marketing technology success. At the top of the list: 52% report complexity of integrating technologies. Again, top of the list: 56% report nonintegrated tech platforms. Company culture.
ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them
Customer Experience Matrix
JUNE 13, 2016
But most vendors serving the ABM space have taken a much narrower approach, either in providing data about accounts, managing campaigns against externally-built account lists, or providing account-level metrics such as coverage, engagement, and funnel velocity. Let’s take a closer look at how all this works: ZenIQ starts by importing accounts and contacts from a company’s marketing automation and CRM systems, including static attributes and behaviors. This is the sort of work you’d previously have needed a pretty smart sales rep to handle properly. Then I saw ZenIQ.
18 Productivity-Boosting Bots for Marketers
FEBRUARY 6, 2017
Here's what we have, organized alphabetically, following some helpful information about how this all works. A Bit About Bots. For the purposes of this post, we're covering the bots that work within platforms like Slack -- a real-time messaging platform that many companies use for internal communication -- and Facebook Messenger. Source: Slack API. Slack. Free | Slack. 11) Mya.
10 (More) Marketing Terms You Need To Know
EMagine B2B Blog
JANUARY 19, 2015
Anyone working in Digital Marketing can tell you that the acronyms for marketing terms often leave you thinking, “WTF?” To keep your own head from spinning, I have searched high and low for the terms that even the most qualified marketing expert has questioned. API – Application Programming Interface. API’s simply allow for software’s to interact with each other.
10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
APRIL 14, 2015
But It Works Nicely. ” Among the tool’s capabilities, the Google Analytics API “literally puts the power of Google Analytics into your Excel Workbook,” and “from HTML Title, Meta Description, Meta Keywords, H1, H2, H3 and Canonical URL Meta, the on-page section of Bosma’s SEO Tools is absolute dynamite.” Image credit: Small Business Ideas Blog.
The only marketing prediction you need for 2017
JANUARY 22, 2017
If we piled all of these predictions on our to-do list, they would take us a lifetime and a lottery to accomplish. But the real learning happens when they’re encouraged to apply new ideas in their work, through silo-busting collaborations with their peers. For technology, design for change. and largest publication in the field advertising and marketing. ”).
What You Get When You Buy Technology
OCTOBER 3, 2016
Spell out your existing processes and create a system requirements list. Steps in the process might include: List maintenance and management, including segmentation by multiple factors. Workflow design, including early exit. For example, know precisely which characteristics and fields your lists must be able to accommodate. Do the research, and build your list.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. See SaaS.).
How to Find and Target High-Value Keywords for Your Business
AUGUST 27, 2015
worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. But -- the BIG but -- it worked. Important note: Any keyword research tool reliant on Google’s Autocomplete API will be affected by its discontinuation on August 10th 2015. How to Find New Keywords. Sweet! Clicks.
17 of the Best WordPress Plugins for Marketers
SEPTEMBER 29, 2015
Here's the good news: We've done the work for you. Proofread Bot is a helpful plugin designed to detect both spelling and grammar mistakes as well as stylistic issues. When they do convert, Leadin will add them to your contact list and create a contact record with their visitor history. Looking to grow you email list? 40,296. That's the number of plugins on WordPress.
How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth
JANUARY 5, 2016
also greatly appreciate the open approach of Tomasz Tunguz in sharing data about what works for SaaS businesses and the guys at Startups for the rest of us for practical, honest advice. Growing a business with high churn rate (paying customers leaving you) is like trying to fill a leaky bucket, it is hard work. Building a business takes consistent hard work. Be growth focused.
5 Disruptions to Marketing, Part 5: Artificial Intelligence
DECEMBER 27, 2016
Microservices & APIs (and open source) form the fabric of marketing infrastructure. This naturally reinforces the drive towards microservices & APIs. Markets for accurate and timely 2nd-party and 3rd-party data will thrive, available on-demand via APIs. ” or “Please list all of my teammates who have had communications with Verizon in the past 90 days.”
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Pricing: free, or API data by quote. Onalytica demonstrates the capabilities of its tool by producing data-based lists like the top 100 B2B marketing influencers. Sample review: “Little Bird is a great tool for building influencer lists by topic. Search through the database, identify a short list of bloggers and then analyze each individual blogger. Others won’t.
How Your Agency Can Prevent Data Overload and Build a Streamlined Reporting Approach
NOVEMBER 29, 2016
Typically this will happens in two ways: Build APIs into the source systems. APIs are usually preferred, but not all source systems have APIs. These platforms already have all the API and ETL connections in place so that agencies are able to authenticate their media sources and get access to their consolidated data very quickly. And where there's data, there's reporting.
Why Your Content Plan Must Include Interactive Content
Modern B2B Marketing
AUGUST 7, 2015
OK, but does interactive content work? Using existing APIs, data can flow from your content into your CRM or marketing automation system without any special coding. That’s right—you, the marketer, can hook an interactive content marketing platform up, design and publish content, and pull data without involving the IT department AT ALL (I’m sure they’ll thank you for that.). 5.
Hive9 Marketing Performance Management Includes Customer Journey Optimization
Customer Experience Matrix
MARCH 29, 2016
But it's much more data-driven than starting with an marketer-created design. - By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. thought so.) My blog post listed three vendors from the MarTech show: Pointillist , Usermind , and Thunderhead. Listen closely: It’s new. It’s shiny.
How to be Twitterific – 39 Expert Twitter Guides and Tips
MARCH 3, 2015
Ruby Rusine serves up a creative and useful list of Twitter tips, literally from A to Z, beginning with tips for automating posts, being consistent, and clear expectation-setting and progressing through the letter Z: “Zero in on strategies that will help you attain your marketing goal/s. How to Use Twitter Lists to Follow Thousands (and Appear Superhuman) by Post Planner.
What Do You Mean by Python? The Content Marketer’s Guide to Programming Speak
DECEMBER 12, 2016
But ask any computer programmer, and they’ll likely tell you that my occasional, uncomfortable social situation explaining what I do for work is a regular occurance for them. At very least, they need to know the lingo so they can effectively communicate their needs to the designers and developers they’re increasingly working with. The Polyglots of the Modern Age.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here a list of nine great sources to get you started.). 3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. APIs facilitate the data needed to provide solutions to customer problems.
Prediction: A Paradigm Shift in Social Media Sharing
grow - Practical Marketing Solutions
AUGUST 24, 2011
Even in the third-party tools, there is poor support for sharing to select Lists, pages, or groups. Circles and Lists will let you focus on people. Breaking news–Between drafting this post and publishing, Facebook announced changes in their Lists and sharing features to begin matching Google Plus.) Expect Twitter to enhance their List feature in response, as well.
How to Set Up Multi-Product Ads on Facebook [Quick Tip]
FEBRUARY 18, 2015
This new format was designed to do three things: generate more website visitors, drive better conversion rates, and improve remarketing results. Quick movers were able to make the most of the new ad format using the Facebook Ads API , but others had to wait for Facebook to fully incorporate the format into its advertising product. What Are Multi-Product Ads?
Should You Outsource Your Social Media Efforts?
APRIL 11, 2011
); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! How well is your social media working today? Mobile 2.0
Should You Outsource Your Social Media Efforts?
APRIL 11, 2011
Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. But hiring a social media consultant may not be as straightforward as hiring other types of professional service providers, such as a web designer or an accountant. For ”When updating between my Facebook, online store or e-mail list, Facebook is always first!”