Summary: Conversen makes it easy to generate dynamic messages across multiple channels. One way to avoid this complexity is to generate a file containing the customer records and segmentation variables and let channel-specific output systems generate the customized messages. Rules connect with data gathered from source systems through batch processes or a real-time API. Clients can also build custom interfaces by direct access to the Conversen API. Pricing includes a $15,000 setup fee plus $1 to $20 per thousand messages based on volume and type. MORE >>

managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). The company plans additional API connections with Jive, ZenDesk , and other systems. He describes Influitive in a larger context of “social nurturing” by peers of a company’s prospects and “convergence of demand generation with customer marketing” since customers now provide the bulk of public information about a company. See my December 8 post for details.) MORE >>

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. m highlighting this because most of my recent posts have been about B2B marketing automation (demand generation) systems, and the two types of systems are quite different. There is certainly some overlap: “execution” in marketing automation typically includes nearly all the demand generation functions except for landing pages and Web content management. This means I apply different standards to evaluate them. MORE >>

ve revised my big list of demand generation vendors to reflect this. The main cause of my misunderstanding was Genoo’s starting price of $199 per month, which is below any small or mid-size business system. But the lowest price for Genoo with CRM integration is $599 per month, and I consider CRM integration a required feature in a B2B marketing automation product. The company is setting up alliances with external consultants to help meet the demand. Albee also pointed to Genoo’s pricing as a reaction to customer requirements. per month per user. MORE >>

Digital Body Language : Steve Woods, CTO of Eloqua, is a visionary in the space of demand generation and marketing automation. Marketing Consigli Tags: Demand Generation , eMail Marketing , Lead Management This entry was posted on Monday, September 13th, 2010 at 10:00 am and is filed under Marketing , Marketing Automation , Thought Leadership. David has covered the industry for a long time and is possibly the most knowledgeable (and objective) blogger in the field. Ths blog updates very frequently with great advice for all levels of marketing automation users. MORE >>