In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. Although integrated multi-channel delivery is indeed a key differentiator for ClickSquared, the firm also offers its own campaign management system, called “Click 3G”. It also competes to some degree with email providers like Responsys , ExactTarget and InfoGroup YesMail , which are themselves expanding into other channels. Customer data can be loaded via API posts or self-service file uploads. options.

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. But let’s not forget that offline channels still account for nearly 90% of total advertising expenditures. This brings us, somewhat abruptly, to SalesFusion360 , a B2B marketing automation system that does merge online, offline and sales channels. But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand.