Social CRM for Small Business
MI6 Marketing Agency
APRIL 12, 2011
It’s the next generation customer relationship management system, or social CRM, if you will. Jon is on Twitter, Linkedin, Facebook and he uses email. 00:45 Jon talks about his background and why he founded Goldmine 20 years ago and in part the CRM market. 02:30 I ask Jon why he got back into the “CRM” market. An Interview with Jon Ferrara, Nimble Founder.
Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Modern B2B Marketing
NOVEMBER 15, 2012
by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system.
Nimble Adds Social Data to CRM
Customer Experience Matrix
JANUARY 25, 2012
I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. You can do a Twitter search for messages on that keyword, scan the Twitter profiles and Klout scores of people sending those messages, and push a button to add the interesting people to your contact list. That might not sound like much, but in practice it’s pretty darn slick.
[Infographic] The Periodic Table of Elements for B2B Marketing Attribution
JANUARY 6, 2016
Twitter. Linkedin. The most common ways this is done is through API integrations, cookies, and UTM parameters, which collectively work together to gather tracking data and push that information into the CRM. The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. click to view larger).
Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
MAY 9, 2016
The core includes marketing channels (and accompanying analytics), your website (and accompanying web analytics), lead nurturing/automation, attribution, and the CRM. These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. See SaaS.).
Social Media Features in Marketing Automation Systems: Who Does What?
Customer Experience Matrix
DECEMBER 8, 2011
Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. But social is clearly growing fast and has great potential.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here a list of nine great sources to get you started.). 3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. APIs facilitate the data needed to provide solutions to customer problems. 13) CASL.
May The Force Be With You: 4 Takeaways From Cloudforce 2011
It's All About Revenue
MARCH 4, 2011
Expect future releases and announcements to be based on the idea that cloud platforms must be: Open in their architecture, development language and API’s. Salesforce has been arguing for years that customer service starts by searching Google, asking friends on Facebook, and Tweeting for help on Twitter. Twitter integration , allowing you to search Twitter for questions, tags, and mentions. All this is sure to make Salesforce a platform for all of your CRM needs and beyond. LinkedIn. by Andrew Sinclair | Tweet this. We’re now in the world of “Cloud 2”.
11 Predictions for B2B Social Media in 2011
Social Media B2B
DECEMBER 13, 2010
Open APIs Support Information Portability. Information will become more portable and the importance of open APIs will become clear to many B2B companies. Just like Twitter’s early success was based on opening their datastream to developers for their own use, more and more internal applications will offer the ability to pull information together for a clearer picture of the organization. Once APIs are in place (see above), companies will start doing a better job collecting and analyzing data from their social platforms. Mobile, Mobile, Mobile. With 4.6
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!
The 25 Best Social Media Books of 2011
DECEMBER 19, 2011
” Be prepared to be on the receiving end of each Facebook, Twitter, YouTube and LinkedIn “BOOM!” SOCIAL CRM. The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers by Adam Metz. Written by social CRM guru Adam Metz, this book is a must add to any CMO’s library. TWITTER.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
API: Application Program Interface is a set of rules, protocols or tools for building software applications. CRM: Customer Relationship Management is a business strategy or model for managing interaction and communication with leads or current customers. RT: Retweet is a re-post or forwarded message on Twitter by another user. ” Say what? Also known as inbound link.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.
B2B Company Websites
MI6 Marketing Agency
MAY 23, 2011
Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Video, an easy to read blog with frequent posts, and a scrolling twitter feed of relevance to the visitor. Invite developers with a properly designed API section or website extension. Other online properties linked to site such as Facebook Page, Twitter ID, Plancast, other social media ties. Advice from Marketing Peers.
How to Make Customer Experience the Heart of Your Internet Marketing Strategy
AUGUST 8, 2012
Social graph: Behavior on social networks like Facebook and LinkedIn. In other words, don't spend your time on Facebook if your audience is on Quora and LinkedIn. Or follow your company on LinkedIn. The new solution was built on the HubSpot API, and combines the best of Ektron and HubSpot. You can follow him on his blog , or on Twitter @twentworth12.
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! blog comments powered by Disqus More Subscription Options » Twitter RSS Top 6 Today 1 10 Creative Uses of the New Facebook Profile [P. 2 The Total Lunar Eclipse As Seen By Twitter User.
Marketing Blog Marketing Automation | Lead Generation | Email.
DECEMBER 11, 2013
CRM Integration. Sage CRM. Sugar CRM. CRM API. Posts: Related Tags crm systems. CRM Connections. LinkedIn. Twitter. Platform. Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Surveys. Microsites.
Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia
MARCH 8, 2011
We will also open the entire product up into a platform by providing a clean, simple API. HubSpot is basically one big mash-up application that pulls information in from your website, Google, Twitter, Facebook, LinkedIn, your CRM system, etc. Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release.
Treehouse Interactive Refines Its Features and Targets Larger Firms
Customer Experience Matrix
NOVEMBER 29, 2010
Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. It can also post form responses using HTTP Send commands, which can send data to GoToWebinar (replacing GoToWebinar’s own registration forms) or to other systems such as product registration, CRM and customer support. The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. It has since added a connector for Oracle CRM On Demand.
Online Marketing News in 2009: The Year’s Hottest Events
Modern B2B Marketing
DECEMBER 15, 2009
Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. Linkedin and Twitter integrate. Twitter creates Twitter Lists. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. Twitter gets an (unofficial) app store. Big M&A Month-.
B2B Marketing ROI
JUNE 30, 2009
Twitter, unfortunately is likely to follow if unchecked. Written by Adam Blitzer April 14, 2009 at 10:00 am Posted in Email Marketing Tagged with deliverability , Email Marketing Reputation Monitoring with Twitter leave a comment » Like blogging before it, Twitter has pushed us even further into an era of an unprecedented for reputation monitoring. Can I get to it easily?