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| | MODERN B2B MARKETING
NOVEMBER 15, 2012 Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system.
| | MI6 MARKETING AGENCY
APRIL 12, 2011 Social CRM for Small Business
It’s the next generation customer relationship management system, or social CRM, if you will. Jon is on Twitter, Linkedin, Facebook and he uses email. 00:45 Jon talks about his background and why he founded Goldmine 20 years ago and in part the CRM market. 02:30 I ask Jon why he got back into the “CRM” market. An Interview with Jon Ferrara, Nimble Founder.
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| | CUSTOMER EXPERIENCE MATRIX
JANUARY 25, 2012 Nimble Adds Social Data to CRM
I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. You can do a Twitter search for messages on that keyword, scan the Twitter profiles and Klout scores of people sending those messages, and push a button to add the interesting people to your contact list. That might not sound like much, but in practice it’s pretty darn slick.
| | CUSTOMER EXPERIENCE MATRIX
DECEMBER 8, 2011 Social Media Features in Marketing Automation Systems: Who Does What?
Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. But social is clearly growing fast and has great potential.
| | MODERN B2B MARKETING
DECEMBER 15, 2009 Online Marketing News in 2009: The Year’s Hottest Events
Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. Linkedin and Twitter integrate. Twitter creates Twitter Lists. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. Twitter gets an (unofficial) app store. Big M&A Month-.
| | SOCIAL MEDIA B2B
DECEMBER 13, 2010 11 Predictions for B2B Social Media in 2011
Open APIs Support Information Portability. Information will become more portable and the importance of open APIs will become clear to many B2B companies. Just like Twitter’s early success was based on opening their datastream to developers for their own use, more and more internal applications will offer the ability to pull information together for a clearer picture of the organization. Once APIs are in place (see above), companies will start doing a better job collecting and analyzing data from their social platforms. Mobile, Mobile, Mobile. With 4.6
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IT'S ALL ABOUT REVENUE May The Force Be With You: 4 Takeaways From Cloudforce 2011
| FRIDAY, MARCH 4, 2011
Expect future releases and announcements to be based on the idea that cloud platforms must be: Open in their architecture, development language and API
’s. Salesforce has been arguing for years that customer service starts by searching Google, asking friends on Facebook, and Tweeting for help on Twitter
integration , allowing you to search Twitter
for questions, tags, and mentions. All this is sure to make Salesforce a platform for all of your CRM
needs and beyond. LinkedIn
. by Andrew Sinclair | Tweet this. We’re now in the world of “Cloud 2”. MORE >>
DELICIOUS B2BMARKETING Open Research: A Framework for Social Analytics
| SUNDAY, AUGUST 14, 2011
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Read Susan’s post announcing this report. Wowza! MORE >>
DELICIOUS B2BMARKETING Integrate Social Networks with your Corporate Website with ‘Social Sign On’
| FRIDAY, OCTOBER 1, 2010
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter
flickr technorati Connect with Jeremiah on twitter
A few years ago, critics said Blogging was a fad. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs
, protocols. Companies that simply put a “Follow me on Twitter
or “Like us on Facebook without registration are doing themselves a disadvantage as they throw away hard earned traffic to a social network. MORE >>
LOOPFUSE Why Free? Why Now?
| WEDNESDAY, JUNE 30, 2010
We have also witnessed a dramatic rise in the number of digital touchpoints over the past few years from traditional email marketing and website click tracking, to banner ads, SEO, paid search, online events, communities, and the onslaught of social media channels such as Twitter
, Facebook, LinkedIn
, YouTube, etc. Why Free? Why Now? June 30th, 2010 by Matthew Quinlan Earlier today we announced the release of LoopFuse FreeView , a free version of our popular OneView marketing automation service. Why Now? The timing of this move is based on several factors. Why Free? Why Now? MORE >>
CUSTOMER EXPERIENCE MATRIX Treehouse Interactive Refines Its Features and Targets Larger Firms
| MONDAY, NOVEMBER 29, 2010
Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM
integration, ROI reporting. It can also post form responses using HTTP Send commands, which can send data to GoToWebinar (replacing GoToWebinar’s own registration forms) or to other systems such as product registration, CRM
and customer support. The HTTP Send avoids API
calls or Web Services, although Treehouse offers data exchange through Web Services as well. It has since added a connector for Oracle CRM
On Demand. MORE >>
- B2B Company Websites MI6 MARKETING AGENCY | MONDAY, MAY 23, 2011
- 4 Tips for B2B Marketing on Facebook DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010
- How to Make Customer Experience the Heart of Your Internet Marketing Strategy HUBSPOT | WEDNESDAY, AUGUST 8, 2012
- Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia HUBSPOT | TUESDAY, MARCH 8, 2011
- B2B Marketing ROI DELICIOUS B2BMARKETING | TUESDAY, JUNE 30, 2009
- What's in Your Wallet? LOOPFUSE | THURSDAY, OCTOBER 8, 2009
- Is Your Social Media Marketing Accountable? LOOPFUSE | MONDAY, DECEMBER 14, 2009
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