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| | MODERN B2B MARKETING
SEPTEMBER 26, 2013 [API, Conversion Rate] Get More Email Opens and Clicks Using Behavioral Targeting
When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. . Research from Gareth Herschel at Gartner found that event-triggered campaigns (e.g.
| | MODERN B2B MARKETING
NOVEMBER 15, 2012 [API, Conversion Rate] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Communications to groups and segments (may be personalized and triggered 1:1). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Business Goal.
SEPTEMBER 26, 2013 | MODERN B2B MARKETING
[API, Conversion Rate] Get More Email Opens and Clicks Using Behavioral Targeting
NOVEMBER 15, 2012 | MODERN B2B MARKETING
[API, Conversion Rate] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
NOVEMBER 4, 2010 | CUSTOMER EXPERIENCE MATRIX
[API, Conversion Rate] Right On Interactive Offers Lifecycle Reporting
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| | CUSTOMER EXPERIENCE MATRIX
NOVEMBER 4, 2010 [API, Conversion Rate] Right On Interactive Offers Lifecycle Reporting
They can also load data to the system API. The scores are stored on the customer record and can trigger an action to send the contact to Salesforce.com. Specifically, it generates reports on the number of contacts in each stage, stage-to-stage conversion rates, and average time spent in each stage. You can also view my Marketo-sponsored Webinar on the topic.)
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