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How to Craft a Great Webinar Email

SendX

Given their unique ability to connect with audiences in a fun and dynamic way, webinars are now a crucial marketing tool for businesses in many fields.

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals. For many, this has supercharged their sales performance, with empowered teams, faster results, and higher revenues.

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How Email Marketing Platforms Increase YouTube Views

SendX

If you’re anything like most content creators, you want to know how to increase YouTube views. It’s understandable when you consider how much work goes into the creation of a video.

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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

AI. AI. AI. Are your email boxes overflowing with information extolling the benefits of, and promoting, AI tools? Mine sure is! But this post is about a bigger category – technology. From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Neglect her, and your strategy is as good as checkmate. But wield her wisely, and you’re playing to win. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. It’s about using that data to outsmart the competition and capture your audience’s attention.

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5 Great Email Signature Examples to Follow

SendX

On average, more than 300 billion emails are sent and received on a global scale every day. The email marketing industry is set to reach $17.9 billion by 2027. Despite these amazing statistics, many still treat their email signatures like an afterthought, which is a big mistake!

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How to Make a Webinar Email Stand Out

The Point

If you haven’t noticed, Webinar emails have become extremely formulaic: * A couple of lines of copy stating the business problem to be addressed * 3-4 bullet points summarizing the agenda or main topics * a call to action, normally accompanied a desperate plea of “don’t miss this event” It might be another symptom of our AI-driven times, where creativity takes a back seat and what matters is how quickly and cheaply we can generate copy and put campaigns in market.

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The Winning Formula in Sales

xiQ

The Winning Formula in Sales In the high-speed world of Formula 1 racing, precision, strategy, and agility are paramount. It’s a world where every millisecond counts and victory hinges on the seamless integration of man, machine, and method. These principles also lie beneath all sales, where professionals navigate the fast-paced market, leveraging insights and technology to cross the finish line ahead of their competition.

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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. But is ABM the right approach for your business? This article explores the potential benefits and challenges of implementing an ABM strategy, along with key factors to consider when evaluating its sui

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Marketing Book Podcast: “MKTG STINX” by Bob Hoffman

The Forward Observer

MKTG STINX by Bob Hoffman About the Book From the Author: There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don’t think there has ever been one about how stupid and wasteful most of it is. Well, now there is. About the Author Bob Hoffman is the author of several best-selling books about advertising.

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How to Build a Community With an Email Marketing Platform

SendX

Building a community is about more than just gathering people together. It's about creating a space where connections can flourish, ideas can be shared, and relationships can grow.

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA)

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

It feels like our marketing planning and execution process is running faster than ever before. And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. But here’s the thing—assuming we know everything about our customers’ purchase motivations and the value they get from our products and services can lead you astray, encourage borrowing ideas from competitors (because, surely , they must know someth

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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MarTech Salary and Career Survey: More promotions and more layoffs

Martech

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn. The last year saw many different economic trends, some at odds with each other.

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Beginner’s Guide to Content Marketing Reporting

Ahrefs

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers.

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Assessing the Impact of AI-Driven Web Browsing on SEO and Marketing

CMSWire

Understanding search engines’ operational mechanisms and its implications on user behavior, click-through rates and marketing effectiveness is crucial. Continue reading.

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How To Get More Email Subscribers (Fast and Easy)

CopyBlogger

If you already have a newsletter signup CTA on your website and a lead magnet, is there anything else you. Continue Reading The post How To Get More Email Subscribers (Fast and Easy) appeared first on Copyblogger.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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10 ChatGPT prompts for digital marketers by Digital Marketing Depot

Martech

This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage tools like ChatGPT to boost productivity, creativity, and strategic thinking. Each prompt comes with a detailed explanation and practical example, making it easy to apply AI to your everyday marketing tasks and challenges.

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7 Easy SEO Tips for Small Businesses

Ahrefs

SEO is how you do that, and the basics are quick and easy. Follow these tips to rank your small business higher in no time.

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How to Use Email Promo Codes to Great Effect

SendX

Email promo codes are a great way of boosting your product’s sales. Leverage them to great effect by following these eight steps. (Includes examples).

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AI Bias: Overcoming Challenges in Generative AI Platforms

CMSWire

AI bias will continue to be a challenge for generative AI platform providers. It's up to these platforms to build in truth mechanisms from the get-go. Continue reading.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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11 Effective Emotional Advertising Examples Brands Are Using

Bannersnack

10 minutes read Everyone knows that emotional marketing is difficult to do right. Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising. According to the research from PsychologyToday, people respond to the emotional part of the ads a lot more than the text itself.

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Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey

Martech

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Job dissatisfaction jumped by 9% for managers and staff and 5% for those at the director level and up. Overall job satisfaction remains high — two-thirds of martech professionals at every level say they are “extremely” or “somewhat” satisfied.

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Content Pruning: Why It Works, and How to Do It

Ahrefs

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work?

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AI in Digital Marketing: The Changes in Store for 2024

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From the first computer to today’s smartphones, Internet access has made leaps and bounds in terms of both efficiency and reach. Likewise, the question of how AI will change marketing is central to the evolving landscape of how we interact with current and potential buyers.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Customer-Centric AI Strategies and Why You Need One

CMSWire

A customer-centric AI strategy has become more than a technological asset — it's a pivotal component of business success. Continue reading.

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How WardsAuto Achieves Increased Content Efficiency & Engagement with Anyword

Anyword

Read on to learn how WardsAuto achieved a 6x increase in engagement on social media , a 5.5% increase in email click-through rates , and a new top-performing eBook with Anyword. Meet WardsAuto WardsAuto ( www.wardsauto.com ) is a publishing, business intelligence, and exhibitions business, part of Informa Tech, based in Michigan, USA. WardsAuto needed to scale content production without compromising the quality or security integral to their brand.

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How to make sure your data is AI-ready

Martech

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. That’s great and exciting. But there’s one thing in the way: our data. Ultimately, all the technology in the world isn’t worth the investment if the data it relies on is poor.