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Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more.

Twitter for B2B Marketing

MI6 Marketing Agency

Focusing on becoming useful listening post that provides a new channel of info worked 4me. Marketing should set overall strat, w/SM sub-defined as one channel, execution can be the work of many. Twitter works best with representatives from important depts. think a team of 3-4 people and employing tools like HootSuite or CoTweet will work pretty efficiently. Working well… Q4: Who should a B2B company follow on twitter? Should follow customers, analysts, partners, potential customers, media and bloggers in industry targeting. Learn more here ).

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Primary Vendors Most social networks offer integration features such as Facebook, LinkedIn, Google Myspace, and Twitter, see my complete matrix list (I worked with these vendors to create this list). Registration pages go away …much to the approval of consumers.

Twitter for B2B Marketing

MI6 Marketing Agency

Focusing on becoming useful listening post that provides a new channel of info worked 4me. Marketing should set overall strat, w/SM sub-defined as one channel, execution can be the work of many. Twitter works best with representatives from important depts. think a team of 3-4 people and employing tools like HootSuite or CoTweet will work pretty efficiently. Meet people.