5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On
JUNE 2, 2015
LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Of course, most people using LinkedIn know that there is a robust job search and posting section, but I don’t think many marketing departments are using it to its fullest potential.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group?
7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance
DECEMBER 2, 2013
Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company. LinkedIn Share Buttons.
What LinkedIn’s Acquisition of Bizo Means For Marketing
It's All About Revenue
JULY 22, 2014
” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content. As Bizo integrates more deeply with LinkedIn, the reach of those efforts will now be extended. You’re “In.”
Not Getting What You Want From Blogging? Ask These 11 Questions
APRIL 27, 2015
You started blogging for your business. If you’re having a hard time demonstrating a measurable return from your efforts, it's likely that your blogging strategy is lacking direction. Below are some questions designed to help you assess your blogging strategy and ensure that you’re getting the results you deserve. Want to Improve Your Blog Strategy? Guest blogging.
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
So, here's what was done: We extracted each of the URLs of every blog post that we've ever published on the HubSpot Marketing Blog (a total of 6,192 blog posts). The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. The next area that I've looked at is the primary topic of the blog article. The author.
11 Pro Tips for Better Business Blogging
MARCH 24, 2011
Blogging isn’t easy — and certainly not for individuals who don’t have the capacity or desire to commit their minds and time to a long-term cause. In an age where everyone and their mother has access to Blogger , Tumblr , Posterous or other flavor-of-the-year services, getting your blog to be well-trafficked, highly syndicated and massively popular is no easy task.
Top tools to keep your contacts in order. in theory
SEPTEMBER 8, 2015
LinkedIn. LinkedIn is an island. LinkedIn’s being a dick. It’s cut off its API from being used by all the other CRM platforms — dickish — and have tried to kill their CSV export tool — dick! mean, LinkedIn is ground zero for sales, for selling, for hiring, and for getting hired. It’s like a lawn in the Spring. Scrubly. Brewster.
Top 5 Mistakes to Avoid on Your Company Blog
MARCH 24, 2011
But if you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice. Unfortunately, if approached incorrectly, a company blog has just as much potential to embarrass your company or alienate customers.
[Infographic] The Periodic Table of Elements for B2B Marketing Attribution
JANUARY 6, 2016
Linkedin. The most common ways this is done is through API integrations, cookies, and UTM parameters, which collectively work together to gather tracking data and push that information into the CRM. As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. Website.
A Social Media Fast–Scheduling Makes it Easy
AUGUST 1, 2012
might decide to write a blog post or two, but I have such a strong group of contributors to Biznology that you might not notice my absence. And everything that is tweeted gets mirrored to Facebook and LinkedIn, so I am not dark on those networks either. Still waiting for an API so I can do the same thing for Google+–are you listening, Big G?). Photo credit: tonx.
Do You Know the History of Your Favorite Social Media Websites?
SEPTEMBER 15, 2011
Although it feels as if Facebook, Twitter, LinkedIn and the rest have been around forever, believe it or not quite a few of these sites came from humble beginnings with very different intents. LinkedIn To start a professional networking site, you have to begin with a few professionals. After a few successful years, LinkedIn finally went for an IPO in January 2011.
Social CRM for Small Business
MI6 Marketing Agency
APRIL 12, 2011
Jon is on Twitter, Linkedin, Facebook and he uses email. They will have an API in order for people to develop tools and widgets that integrate with Nimble. Blog Featured Marketing Integration Series Business Development Lead Generation Social CRM Social Media Social ProspectingAn Interview with Jon Ferrara, Nimble Founder. But, Nimble is much more. Enjoy the Interview! love it!
How To Extend B2B Marketing With Better Social Media Measurement Tools
AUGUST 15, 2013
More importantly, as data points become more readily accessible via API and other connectivity points, you can be certain third party reporting tools will get much more advanced in the ability to connect traffic and activity data to goals, conversions, and sales transactions. LinkedIn. Search Engine Marketing Blog Social Media Strategies Web Analytics Facebook. Twitter.
Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
MAY 9, 2016
These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more. It comprises your website, including all the content on your blog, landing pages, and downloads (e.g. And that revenue responsibility flows down to the entire marketing team.
17 of the Best WordPress Plugins for Marketers
SEPTEMBER 29, 2015
Help search engines better index your blog by using this plugin to create an XML sitemap. Spammy blog comments are annoying. Your title has the ability to make or break the success of your blog post. Keep your blog organized with the help of this incredibly useful plugin. 40,296. That's the number of plugins on WordPress. Check it out: Pre-Just Writing. 13) OptinMonster.
Marketing Blog Marketing Automation | Lead Generation | Email.
DECEMBER 11, 2013
CRM API. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. What I’m Thankful For… December 3, 2013 by Christian Nahas. I was asked to write a blog post about what I am thankful for to be posted on our corporate website. LinkedIn. Salesfusion Marketing Blog. Platform. Lead To Revenue. Email Marketing.
[Chart] Google+ Posts Drop Even as Accounts Rise
It's All About Revenue
SEPTEMBER 18, 2011
Post commenting and re-sharing is much closer to Facebook than to Twitter. A few weeks ago, Jesse Noyes posted a blog about the subject and it’s very much worth reviewing. Chart] Google+ Posts Drop Even as Accounts Rise is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. LinkedIn. when comparing the last 2 months. Sign up here. Share email.
This Week in Publish or Perish: The Surprising Reason Sales Should Ignore Snapchat
MARCH 16, 2016
Brands are capitalizing on its tools, such as the discover tool, as Snapchat opens their advertising API. JH: Let’s talk about LinkedIn specifically. Will LinkedIn make a video play? Blog FeedAs always, this episode of Publish or Perish focuses on one tactic that sales leaders can do to scale relationships and revenue. This week’s tactic is knowing which social channels you can ignore, especially as it relates to live video. To discuss this topic, podcast host Jeff Leo Herrmann interviews social media expert Angela Kreiger. JH: Why should we care about Snapchat?
No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?
OCTOBER 19, 2015
This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. Recently, Instagram opened its advertising API to every brand, subsequently increasing the volume and frequency of sponsored posts featured in the average users’ stream. billion by 2017. Bold, I know!
Twitter for B2B Marketing
MI6 Marketing Agency
JANUARY 10, 2011
think a B2B marketing plan shouldn’t include twitter w/o inbound strategy, magnetic website, blog and content to link to. Def great for increased readers for blog posts or new product features and upcoming events. Tweetreports and Company Buzz(within LinkedIn) have both helped me in addition to the common fav’s. New release of Tweetdeck with auto API streaming is working very well also. Twitter works great for “keeping in touch and getting new engagements better than Linkedin. Advice from Marketing Peers. Mining For Gold in the Chatstream.
Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More
OCTOBER 15, 2015
couple weeks ago, we covered Google’s new App Indexing API and how, if you utilize it, you could see a ranking increase in your App’s content. Google has followed up, announcing that if you implement the new API, you should start seeing increases by the end of October. The Ultimate Blog Writing And SEO Checklist”. link]. link]. link]. link]. link] , [link]. link]. link]. link].
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 51) LinkedIn. It's a U.S.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. See SaaS.).
Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
APRIL 21, 2016
Historical Analysis : Infer seamlessly connects with the latest Oracle Eloqua API to analyze the complete spectrum of marketing activity data housed within the platform, providing a comprehensive view of a prospect and all of their behaviors. Learn about behavioral models on the Infer blog. Find Infer on LinkedIn. three weeks). About Infer. Additional Resources.
Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
Modern B2B Marketing
DECEMBER 16, 2015
Twitter recently removed the count API, which means that content and social media marketers alike are facing a new challenge—we can no longer factor in the number of Twitter shares from our content as a measure of engagement and validate it with social proof (a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation).
Social Search at LinkedIn Beats Google - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. blogging. About.
Why Your Content Plan Must Include Interactive Content
Modern B2B Marketing
AUGUST 7, 2015
CEB (Corporate Executive Board) saw a 54% increase in click rate when they added an interactive call to action to its LinkedIn ad. Using existing APIs, data can flow from your content into your CRM or marketing automation system without any special coding. So, here are some of the key questions—and answers!—to to help fuel that conversation: 1. OK, but does interactive content work?
SWOT Analysis: Is Instagram Right for Your Media Brand?
NOVEMBER 10, 2015
Not to mention, you’re likely present on other social networks like LinkedIn, Facebook, and Pinterest already. Most likely, you can digest more photos than blog posts or ebooks. Over time, it’s going to become competitive—especially now that the company has an open ads API that allows for tasks including scheduling and publishing content. daily likes. The reason? Strengths.
Social Media Features in Marketing Automation Systems: Who Does What?
Customer Experience Matrix
DECEMBER 8, 2011
This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs. But social is clearly growing fast and has great potential. So marketing automation vendors are understandably eager to support it in their systems.
Finding the Hidden Money in Your Content Strategy
MARCH 28, 2016
Each of those categories has become a content hub and we are constantly refining our message to the search engines about what we talked about and for each of those tags we can have a platform of topics that we want to expand on. I did a blog post on how we identify what we call them Icebergs, Eagles, Burps and Fizzes based on how the search engines pick them up and run with them.
B2B Company Websites
MI6 Marketing Agency
MAY 23, 2011
Video, an easy to read blog with frequent posts, and a scrolling twitter feed of relevance to the visitor. Invite developers with a properly designed API section or website extension. Linking a blog and consistently blogging is one of the fastest ways to spruce up a b2b website. Are corporate websites losing out their own Facebook pages? I we seemed to have established in a previous that Facebook isn’t where it’s at in B2B, Twitter and LinkedIn are better. B2B Chat Summary: Linkedin for B2B marketing. Advice from Marketing Peers. Ditto that.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API.
Will Blogging Kill Trade Publications?
grow - Practical Marketing Solutions
DECEMBER 17, 2009
Integrate the LinkedIn API or Facebook Connect to enable readers to easily submit their contact information to the advertisers as a lead request. Try connecting the subscriber base through Facebook or LinkedIn – or a newly created publisher branded community. . But as much as I’m a technologist and marketer, I’m also a realist. The key to the demise.