Trending Sources

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group?

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. These often get thousands of views and also allow for embedding in blog posts.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. LinkedIn Share Buttons. LinkedIn Groups.

What LinkedIn’s Acquisition of Bizo Means For Marketing

It's All About Revenue

” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

So, here's what was done: We extracted each of the URLs of every blog post that we've ever published on the HubSpot Marketing Blog (a total of 6,192 blog posts). The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Blogging isn’t easy — and certainly not for individuals who don’t have the capacity or desire to commit their minds and time to a long-term cause. Become an Industry Expert Use the blog to position yourself as an industry expert.

YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

What is LinkedIn? This video will appear on your blog shortly. A practical example of how LinkedIn works. A practical example of how LinkedIn works. What is LinkedIn? What Is LinkedIn? LinkedIn Outlook Toolbar. Barack Obama on LinkedIn. LinkedIn Mobile Demo for the iPhone. Facebook Vs. MySpace (and LinkedIn). LinkedIn Company Profiles | March 20, 2008. LinkedIn-PCR Tutorial. LinkedIN - 2. Developer APIs.

The 29 Best Social Media Monitoring Tools

Webbiquity

Showcase reviews: MarketingLand, Social Media Today, StoreYa Blog. ” — Blogging Wizard. Showcase reviews: Blogging Wizard, MarketingLand, ViralBlog. Showcase reviews: Blogging Wizard, BuzzBlogger, Nikki Woods, Rebekah Radice, Social Media Today, StoreYa Blog.

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Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

But if you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice.

Top tools to keep your contacts in order. in theory

Biznology

LinkedIn. LinkedIn is an island. LinkedIn’s being a dick. It’s cut off its API from being used by all the other CRM platforms — dickish — and have tried to kill their CSV export tool — dick! I’m always struggling with my contacts.

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[Infographic] The Periodic Table of Elements for B2B Marketing Attribution

bizible

Linkedin. The most common ways this is done is through API integrations, cookies, and UTM parameters, which collectively work together to gather tracking data and push that information into the CRM.

Marketing Blog Marketing Automation | Lead Generation | Email.

Salesfusion

CRM API. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. I was asked to write a blog post about what I am thankful for to be posted on our corporate website. LinkedIn. Salesfusion Marketing Blog. Platform.

Social CRM for Small Business

MI6 Marketing Agency

Jon is on Twitter, Linkedin, Facebook and he uses email. They will have an API in order for people to develop tools and widgets that integrate with Nimble. Blog Featured Marketing Integration Series Business Development Lead Generation Social CRM Social Media Social Prospecting

Do You Know the History of Your Favorite Social Media Websites?

WindMill Networking

Although it feels as if Facebook, Twitter, LinkedIn and the rest have been around forever, believe it or not quite a few of these sites came from humble beginnings with very different intents. LinkedIn To start a professional networking site, you have to begin with a few professionals.

Multi-Touch Attribution, A Full User Debrief

bizible

And if you’re looking for even more information, we constantly write about this topic, so you can subscribe to our blog (on the right) at your leisure. Multi-touch attribution tracking with martech API integrations.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Infer can seamlessly integrate with any system in a company’s sales and marketing technology stack through its flexible application programming interfaces (APIs). Learn more on the Infer blog. Find Infer on LinkedIn.

[Chart] Google+ Posts Drop Even as Accounts Rise

It's All About Revenue

A few weeks ago, Jesse Noyes posted a blog about the subject and it’s very much worth reviewing. Chart] Google+ Posts Drop Even as Accounts Rise is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. LinkedIn.

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An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won

bizible

Examples of common first touch touchpoints: Click on a social post linked to a blog article. Through an attribution + AdWords API integration, the record from that marketing touch flowed seamlessly from one platform to the other.

How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

More importantly, as data points become more readily accessible via API and other connectivity points, you can be certain third party reporting tools will get much more advanced in the ability to connect traffic and activity data to goals, conversions, and sales transactions. LinkedIn.

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Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]

bizible

These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more.

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A Social Media Fast–Scheduling Makes it Easy

Biznology

I might decide to write a blog post or two, but I have such a strong group of contributors to Biznology that you might not notice my absence. And everything that is tweeted gets mirrored to Facebook and LinkedIn, so I am not dark on those networks either. Photo credit: tonx.

17 of the Best WordPress Plugins for Marketers

Hubspot

Help search engines better index your blog by using this plugin to create an XML sitemap. Spammy blog comments are annoying. Your title has the ability to make or break the success of your blog post. Keep your blog organized with the help of this incredibly useful plugin.

This Week in Publish or Perish: The Surprising Reason Sales Should Ignore Snapchat

Fathom

Brands are capitalizing on its tools, such as the discover tool, as Snapchat opens their advertising API. JH: Let’s talk about LinkedIn specifically. Will LinkedIn make a video play? Blog FeedAs always, this episode of Publish or Perish focuses on one tactic that sales leaders can do to scale relationships and revenue. This week’s tactic is knowing which social channels you can ignore, especially as it relates to live video.

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Twitter for B2B Marketing

MI6 Marketing Agency

I think a B2B marketing plan shouldn’t include twitter w/o inbound strategy, magnetic website, blog and content to link to. Def great for increased readers for blog posts or new product features and upcoming events. Tweetreports and Company Buzz(within LinkedIn) have both helped me in addition to the common fav’s. New release of Tweetdeck with auto API streaming is working very well also. Advice from Marketing Peers.

THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Eric Ramos of BusinessOnline.

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

A couple weeks ago, we covered Google’s new App Indexing API and how, if you utilize it, you could see a ranking increase in your App’s content. Google has followed up, announcing that if you implement the new API, you should start seeing increases by the end of October.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems.

The 28 Best Influencer Marketing Tools

Webbiquity

Pricing: free, or API data by quote. Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database.

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. When LinkedIn Wont Work. However, LinkedIn is less useful to somebody without a deep network. blogging. linkedin.

B2B Company Websites

MI6 Marketing Agency

Video, an easy to read blog with frequent posts, and a scrolling twitter feed of relevance to the visitor. Invite developers with a properly designed API section or website extension. Linking a blog and consistently blogging is one of the fastest ways to spruce up a b2b website. I we seemed to have established in a previous that Facebook isn’t where it’s at in B2B, Twitter and LinkedIn are better. B2B Chat Summary: Linkedin for B2B marketing.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 3) Application Programming Interface (API). APIs facilitate the data needed to provide solutions to customer problems. 6) Blogging. 51) LinkedIn.

Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

CEB (Corporate Executive Board) saw a 54% increase in click rate when they added an interactive call to action to its LinkedIn ad. Using existing APIs, data can flow from your content into your CRM or marketing automation system without any special coding.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. Since I started writing this blog, I couldn’t wait to get to the Periscope and Meerkat section.

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer

Historical Analysis : Infer seamlessly connects with the latest Oracle Eloqua API to analyze the complete spectrum of marketing activity data housed within the platform, providing a comprehensive view of a prospect and all of their behaviors. Learn about behavioral models on the Infer blog.

Finding the Hidden Money in Your Content Strategy

Sales Engine

I did a blog post on how we identify what we call them Icebergs, Eagles, Burps and Fizzes based on how the search engines pick them up and run with them. Like a blog, our volcanic mountain becomes more visible as it rises higher and higher into the top levels of the atmosphere.

Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Modern B2B Marketing

While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. In this blog I’ll walk you through a couple ways you can adapt to this change: 1. Perhaps you’re just starting out your blog and you don’t have that many readers.

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