Trending Sources

Get More Email Opens and Clicks Using Behavioral Targeting

Modern B2B Marketing

When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%.  . Author: Jon Miller Knowing who your customers are is great, but knowing how they behave is even better.

Rise of the Marketing Platform

Modern B2B Marketing

Nearly half of the online adults globally are always addressable, and they expect marketers to meet their specific needs — always and everywhere — according to Forrester’s 2013 Interactive Marketing Predictions report. We have what Forrester calls “an ever-widening aperture of customer context” at our fingertips. Author: Jon Miller I’m about to make a staggering statement. Why Now?

Twitter for B2B Marketing

MI6 Marketing Agency

More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? Best reason to incorporate Twitter into B2B: to Shut Up (about “you&# ) and Listen instead. One of best “listening&# tools available. Best reason – your customers and prospects are on Twitter; Worst reason – you think you’re a social media “expert&#. Advice from Marketing Peers.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Gigya offers a best practices guide on increasing registrations using Social Sign On technology (PDF). Social Sign On is a subset of Social CRM’s 5Ms, read the report to understand the greater strategy required. Or do I interpret this wrong? Expect more now.

Impressive Marketo User Summit

LeadSloth

attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. Forrester Lead Management Overview. After that, Andre Pino, the new Forrester B2B Marketing principal analyst gave a nice overview of lead management. GotoWebinar will follow, but GotoWebinar first needs to add an API to their product (please do so ASAP!). At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. Marketo University. Global Marketo Roll-Out. PR Newswire Integration.