Trending Sources

Get More Email Opens and Clicks Using Behavioral Targeting

Modern B2B Marketing

When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. . Author: Jon Miller Knowing who your customers are is great, but knowing how they behave is even better.

Rise of the Marketing Platform

Modern B2B Marketing

Nearly half of the online adults globally are always addressable, and they expect marketers to meet their specific needs — always and everywhere — according to Forrester’s 2013 Interactive Marketing Predictions report. We have what Forrester calls “an ever-widening aperture of customer context” at our fingertips. Author: Jon Miller I’m about to make a staggering statement. Why Now?

Twitter for B2B Marketing

MI6 Marketing Agency

More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? Best reason to incorporate Twitter into B2B: to Shut Up (about “you&# ) and Listen instead. One of best “listening&# tools available. Best reason – your customers and prospects are on Twitter; Worst reason – you think you’re a social media “expert&#. Advice from Marketing Peers.

Mastering modern marketing technology leadership over 2 intense days


This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. I’ll start with an update on The State of Marketing Technology 2017 : What practices are the leading companies adopting? No, we’re not fooling.)