Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

Marketing Analytics Tools 338

Marketing Analytics Tools Analytics Google Work Management 338

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. Source: TrustRadius.

Intent Data 319

Intent Data Marketing AI Intent Lead Ranking 319

Webbiquity

JUNE 20, 2017

Engagement data : The common behaviors and engagements your best buyers have with your company, including historical deals, connections, web analytics, and lead scores. Contributed by Krysta Williams, Marketing Content Specialist at ZoomInfo. Intent data : Data that reveals the buying behaviors of your best customers.

Account Based Marketing 227

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 227

Webbiquity

APRIL 15, 2013

If you use Google Analytics (which is likely, as GA is installed on almost 60% of all websites ), just click on Traffic Sources > Overview in the left sidebar menu, and you’ll see something like this: The problem is—this is almost certainly baloney. Search Engine Optimization (SEO) Web Analytics' Easy question, right?

Traffic 100

Traffic Google Marketing Analytics Tools Zoominfo 100