Biznology

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How to effectively integrate video content onto your website

Biznology

Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube. According to mediakix , the second-most popular type of YouTube video are how-to videos. The great news is these plug-ins can usually import videos directly from your YouTube channel so the setup and maintenance is minimal.

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30 fascinating facts about organic vs paid social media

Biznology

Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. 36% of businesses use social media analytics for more than competitor analysis. 34% of marketers cite YouTube as their preferred social network. Is one more effective than the other?

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How to clean up a cluttered website? Content analytics is the answer

Biznology

That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. You build the page and embed SEO-enhanced YouTube videos into it. Google now pays more attention to overall site cleanliness and architecture.

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The one marketing investment with no ROI that you must make

Biznology

This investment is in analytics. If you have no way to even estimate how much revenue each web visitor is worth, or every paid Facebook ad is worth, or every new YouTube video is worth, it’s time to build your accounting system for marketing. Most of my clients simply don’t know the value of their marketing spending.

ROI 190
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10 secrets to research the best SEO keywords

Biznology

In most big data analytics softwares and SEO tools like Moz , there should be an option for checking the competition on a specific keyword. Check the Backend via Analytics. Once you stick to a keyword, keep your eyes on it by looking at your analytics to find out how much traffic it brings to your website.

Keywords 133
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Google Authorship brings your staff out from behind your brand

Biznology

Even the most anti-social, uncreative, and introverted staffers could be Google Clout rockstars just from their nightly obsession with cat videos on YouTube, their penchant for commenting, and the fact that they’re a Google Android super-duper-power user. And this could be an easy-to-encourage, one time push. business2community.com).

Google 80
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10 social media metrics every marketer should know

Biznology

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available. Google Analytics tells you who, how, where, when and why. ” 2.