Anyword

JULY 18, 2023

Marketers can now bring their brand, audience, and performance data with them wherever they write, allowing them to generate high-performing, personalized content that’s always on brand. Bringing your brand with you wherever you write Your brand is your calling card.

Paid Search Agency 98

Paid Search Agency High Quality Lead Marketing Rules 98

Anyword

SEPTEMBER 19, 2023

In this guide, you will get to know the concept of Performance Writing. More than just copywriting, Performance Writing represents a new constellation of skills that will prove to be essential for success in the post-AI marketing reality. What Is Performance Writing? Why Does This Matter Now?

Copywriting 52

Copywriting Video Marketing Work Management Marketing Management 52

SendX

AUGUST 20, 2020

Many marketers build their strategies based on powerful analytics. Fortunately, email analytics can help you choose the right techniques, understand your leads’ behavior, and focus on the most effective features of your marketing campaign. Therefore, you can include numbered lists in your emails and write subject lines with numbers.

Analytics 195

Analytics Conversion Tips Click Rate 195

SocialPilot

MARCH 8, 2024

How to Write a Client-winning Social Media Proposal? You can write “ Social media proposal for ( Client name ) ” and add the client logo to give a personalized feeling. When will you share the analytics report? Analytics and reporting : Discuss how often you will be sending the analytics reports and what you will be tracking.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Heinz Marketing

APRIL 17, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In my previous blog , I shared how I wanted to begin to demystify AI for myself by looking into how it can be used for predictive analytics. The post A Curious and Terrified Marketer’s Start to AI and Predictive Analytics – Pt 2 appeared first on Heinz Marketing.

Marketing AI 59

Marketing AI Analytics Case Studies Training 59

Animalz blog

JANUARY 23, 2023

Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. Here’s why and how you should integrate AI writing tools into your content marketing. From our experiments, some types of writing can be vastly aided by generative AI. It took us a long time to say that.

Tools 125

Tools Content Marketing Content Work Management 125

Sprout Social

FEBRUARY 24, 2021

YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. That being said, writing great YouTube descriptions does not negate poor video content. Here are a few tips on how to write some great YouTube descriptions. Write like a human not a robot.

Youtube 131

Youtube Tips Keywords Copywriting 131

Buffer

MARCH 22, 2023

A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. The hope was that by doing so, I could speed up my writing process. Here’s what two weeks of incorporating AI looked like and how my thoughts on AI writing tools have changed.

Marketing AI 112

Marketing AI Tools Content Opt-out 112

Martech

JUNE 28, 2023

Time is running out to migrate your website from Universal Analytics to Google Analytics 4. Whether you’re a marketer on the frontline at an agency, in-house or working as a freelancer, let us know whether you feel ready for the forced adoption of Google Analytics 4 — and why. Or have you already and absolutely love it?

Marketing Analytics Tools 91

Marketing Analytics Tools Analytics Google Budget Programs 91

Anyword

SEPTEMBER 14, 2023

That’s what the Performance Writing 101 series is all about. Over the next few weeks, we’ll dive deeper into this concept of performance writing, and you’ll learn: What is performance writing, and who is a performance writer? Until then, stay tuned… and Write on! How Do You Become a Performance Writer?

Video Marketing 52

Video Marketing Copywriting Curation Generation 52

Launch Marketing

MARCH 22, 2023

don’t generalize analytics to “doubled visits to website” but instead quantify it to “increased visits to the website from 3,000 to 6,000 in two months”). Need help writing a case study or with your marketing strategy? The post How To Write a B2B Case Study That Converts Leads appeared first on Launch Marketing.

Case Study 107

Case Study Case Studies Studies Work Management 107

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Marketing Insider Group

OCTOBER 16, 2023

Performance analytics. Traffic analytics. But with Surfer’s content editor, you can get real-time suggestions as you write. Google Analytics Image Source: Google Analytics At MIG, we use Google Analytics every day to monitor our clients’ progress. With Buffer, you can schedule your posts in advance.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Anyword

SEPTEMBER 28, 2023

The Role of Data and Analytics in Your Content “It’s a lot easier to leverage these tools than you think. It’s taking your data and developing ways to automatically analyze that data faster and turning that into human decisions.” – Tom Kershaw, CTO, Magnite Data and analytics are central to modern marketing.

Planning 52

Planning Brand Identity Branding Paid Search Agency 52

Anyword

SEPTEMBER 28, 2023

The Role of Data and Analytics in Your Content “It’s a lot easier to leverage these tools than you think. It’s taking your data and developing ways to automatically analyze that data faster and turning that into human decisions.” – Tom Kershaw, CTO, Magnite Data and analytics are central to modern marketing.

Planning 52

Planning Brand Identity Branding Paid Search Agency 52

DivvyHQ

JANUARY 6, 2023

As content demand increases, many marketers are turning to AI-powered content writing software to help accelerate the production process. Here's what you need to know about using content writing software to stay ahead of your competitors. But does it actually create quality content?

Software 87

Software Content Demand Process 87

Conductor

FEBRUARY 22, 2022

You may also find that you’re qualified for roles with similar titles in marketing, analytics, content, or dev departments that have an SEO component. Three key SEO skill areas that hiring managers are always looking for are Content Writing, Technical, and Data Analytics. Content Writing. Data Analytics And Reporting.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Write better prompts by telling the AI what , who , why , and where The key to writing better prompts is relatively simple—it’s all about context.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

nDash

JANUARY 4, 2022

A 2020 report by MicroStrategy found that around 94% of companies believe that data and analytics will be essential to the growth of their company. Make sure your content marketing is up to the task of reaching nearly every business by hiring one of these data analytics subject matter experts: Ling Wong. Dave Murrow. Martin Anderson.

Marketing Budget 98

Marketing Budget Budget Programs Analytics B2B Thought Leadership 98

Biznology

JUNE 22, 2018

I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell?”. To some, it might seem like these analytics are leading to a hard sell instead of the soft sell that content marketing actually requires.

Analytics 152

Analytics Top of Funnel Content Marketing Differentiation 152

DivvyHQ

MAY 25, 2023

But don't worry - with the right content writing software, you can streamline the process and make sure your content is high quality and on-brand. Discover the 12 features you need to look for in content writing software so you can create the best content for your audience. Content creation can be messy and overwhelming.

Marketing Management 75

Marketing Management Software Features Content 75

Varicent

DECEMBER 7, 2021

These analytics helps senior management understand and define the business case for future investments based on more than just conjecture and hoping that past sales data mirrors future results. Real-time Analytics. The last thing that hard-working sales and marketing teams need is an extra report to write every week.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Webbiquity

MARCH 26, 2024

I rarely write book reviews anymore. Plus, this gives me an opportunity to try writing in Smart Brevity style. Plus, this gives me an opportunity to try writing in Smart Brevity style. Smart Brevity Count: 639 Words | 2½ Minutes The Big Picture Most of us write the wrong way. And I’ll bet you rarely read them.

Newsletter 172

Newsletter Blogger PR Paper 172

KoMarketing Associates

JUNE 11, 2012

Writing for your readers and not for search engines is an important part of your business and SEO strategy. When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. Research a topic within the Facebook changes that has not yet been explored.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Keywords 120

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. It may go without saying that successful B2B content writing requires sharp research skills. Know Your Audiences. Refine Research Skills.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

Parse.ly

JULY 25, 2023

It’s increasingly becoming a science , aided by predictive analytics and data. Yet, with advanced predictive analytics, this challenge can be considerably eased. Why real-time analytics matter for viral content Google Analytics is infamous for its poor portrayal of live performance data. What are Parse.ly Smart Tags?

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Anyword

MARCH 16, 2022

Through carefully chosen messages, platforms, and timing, SMS can be coupled with emails and other media to increase interaction and improve analytics about user engagement preferences. AI Writing Assistants. Once limited to checking spelling and grammar, AI writing assistants now have a spectacular range of abilities.

Marketing AI 98

Marketing AI SMS Conversion Work Management 98

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. In a multifaceted content ecosystem, content analytics serve as the eyes and ears of a business. Predictive analytics forecast possibilities, based on historical data. ” Parse.ly

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Sprout Social

MARCH 30, 2020

Looking to master the art of headline writing? Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill. Our guide breaks down 10 actionable headline writing tips that’ll help you score those precious clicks and shares. Don’t sweat it! See how that works?

Work Management 140

Work Management Content Marketing Management Case Studies 140

Tiecas

JANUARY 27, 2024

Because writing effective industrial blogs requires a unique set of skills and strategies. Whether new to manufacturing content marketing or looking to improve your efforts, this guide will provide the insights and best practices you need to know when writing industrial blogs. Don’t go overboard with optimization. Engagement Time, etc.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Convince & Convert

DECEMBER 1, 2014

We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Next, we started using Inbound Writer to help select and refine some of the topics we write about here. Predictive Content Analytics Resulted in Better Content Marketing. That was a real eye-opener for me.

Analytics 164

Analytics Top of Funnel Content Case Studies 164

Marketing Insider Group

APRIL 17, 2023

How To Write Like Robots Can’t By Ann Handley ChatGPT is all the rage these days, and with good reason – it’s like nothing we’ve ever seen before. AI may have the power to generate a 2,000 word blog post in seconds, but it can’t write high-quality content like humans can. What Is Brand Storytelling? How Often Should You Blog?

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

Anyword

MARCH 28, 2024

It fits seamlessly into your daily online activities, from Google Docs to social media platforms and even ChatGPT, bringing the power of advanced writing assistance directly to where you need it most. Elevate Your Copy with Predictive Analytics Leverage Anyword’s predictive analytics to transform your copy from good to great.

Guidelines 98

Guidelines Marketing & Strategy Analytics Social Media 98

DAGMAR Marketing

MARCH 6, 2023

Google Analytics, also commonly referred to as Universal Analytics, has been a staple for marketers, advertisers, website administrators, and more for over 15 years. As our online ecosystem has continued to evolve, Google Analytics has largely remained the same until now. What is Google Analytics 4 (GA4)?

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Hubspot

AUGUST 21, 2023

Here, we'll take a look at the various kinds of business proposals and go over how to write one. Make sure it includes three main points: A statement of the organization's problem Proposed solution Pricing information Before writing your business proposal, it's crucial you understand the company. Know exactly what you need?

Template 69

Template CMS Development Examples Marketing Proposals 69