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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

Since different strategies work differently for distinct audiences, it’s essential to understand your target audience and their key concerns. How do you know your tactics are working? Use tools like SEMrush , Google Search Console, and web analytics software to conduct comprehensive audits.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. The economy (16%) and analytics (12%) trail considerably at second and third. 66% of social media managers say they have too many responsibilities, and two out of three work more than 40 hours per week.

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Six Lead Generation Trends to Watch in 2021

Webbiquity

Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. Leverage User Analytics for Future Campaigns. What worked in the past may not work as well going forward. ” Image credit: Outfunnel.

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The Future of B2B eCommerce Marketing Trends

Webbiquity

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. Start by conducting market research to discover what works best for your target audience.

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How to Keep Your SEO When Relaunching Your Website

Webbiquity

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. For example, XML-Sitemaps.com is a free tool that works well for small websites with just a few hundred pages.

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Seven Skills Every Social Media Manager Needs

Webbiquity

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. You’ll need to work well within a team to be a successful social media manager. Develop an eye for design.