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ViewPoint
MAY 1, 2013
Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Start with focusing on the top 5-6 key performance indicators that you need to run your business and embed the collection and reporting of the data directly into your work stream.
ViewPoint
JUNE 10, 2014
Sure, agents can note in their records that customers were calling about a benefit, claim, or other issue, but according to customer service director Bob McDonald, those notes didn’t give him “actionable items to work on.” The data gave him “ammunition that the problem really needed fixing.”
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ViewPoint
FEBRUARY 7, 2012
In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. Example 1: A shift in scoring criteria drives higher results. 22% of more than 20,000 raw leads converted to qualified leads.
ViewPoint
FEBRUARY 28, 2018
The short answer is we work with B2B technology, healthcare, financial services and business services organizations, as well as manufacturers. Some of the companies we represent have worked with us for more than 15 years. Ninety percent of the CMOs that engage us have worked with us before. unscripted ) with prospects.
ViewPoint
OCTOBER 31, 2017
Existing groups work well together, they contribute more quickly, and they are more likely to shake things up (in a good way),” Finkelstein, the Steven Roth professor of management and director of the Tuck Center for Leadership at Dartmouth College, wrote. Plus they get support that’s hard (i.e.
ViewPoint
JULY 14, 2015
Our good friend— Matt Heinz , founder of Heinz Marketing—starts us off: It can be really difficult for organizations to not only measure what’s working, but to also “re-rally the team” (sales, marketing, product, or all of the above) as findings point to slight, and perhaps frequent, direction changes. Predictive Analytics, At Last.
ViewPoint
APRIL 11, 2018
One of PointClear’s business development representatives, working on behalf of a global software company, made 11 touches (calls, voicemails and emails) and his persistence paid off. These contacts are worked until completed or until the contact cycle is exhausted. More About How Our Cadence Works. If No Connection.
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