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The Forward Observer

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups. Georgiana is a strategic advisor and speaker who’s passionate about turning customer value into revenue-generating outcomes. And, interesting fact – she’s Canadian!

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The Marketing Book Podcast: “The AI Playbook” by Eric Siegel

The Forward Observer

The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel About the Book In his bestselling first book, Eric Siegel explained how machine learning works. Eric’s interdisciplinary work bridges the stubborn technology/business gap. Now, in The AI Playbook , he shows how to capitalize on it.