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Sales Engine

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5 Key Points to Consider when Choosing a Demand Generation Solution

Sales Engine

Savvy B2B marketers are recognizing the limits of today’s email marketing and web analytics applications for generating qualified sales leads and are switching to a demand generation solution to ensure a continuous stream of qualified leads. Execute a marketing campaign—does the system work as promised?

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How important is contextual content in the B2B sales process?

Sales Engine

The problem is that mass media and the mass approach to marketing just don’t work anymore.” Something that leverages real-time analytics and insights to personalize and automate that customer experience. This turns out to be a real challenge for digital marketers. But across the digital landscape, that trust has been broken.

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What Can a B2B Marketer Learn From a 150-Year-Old Museum?

Sales Engine

The Met’s digital marketing team works closely with their traditional marketing department, but everything with a digital face flows directly through them, including their own separate public relations team—and everything is measured. That’s why our data analytics people are so important.”

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What Can a B2B Marketer Learn From a 150-Year-Old Museum?

Sales Engine

The Met’s digital marketing team works closely with their traditional marketing department, but everything with a digital face flows directly through them, including their own separate public relations team—and everything is measured. That’s why our data analytics people are so important.”

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Content Marketing is More than a Branding Exercise

Sales Engine

I just want them to have heard of us when I call them,” retorted one salesperson I worked with at an enterprise software company in the late 90’s. With the right analytical tools, you should be able to quantify every investment in content marketing. We did all of that because our salespeople needed a foot in the door. “I

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B2B Sales Cannot Live on Inbound Alone

Sales Engine

Use whatever works for you and helps you make money. The right offer at the right time will always work. With all the digital sales and marketing tools out there, analytics and behavioral insights are easy to obtain and must play a central role in tactical marketing decisions. Relying solely on inbound marketing is a bad idea.

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4 Simple Strategies to Guarantee Content Budget Approval

Sales Engine

You know content marketing will work for your company—your competitors are doing it, and they’re kicking your butt. Whether you’re working on a massive, full-blown digital magazine or a monthly newsletter, the concept of content marketing is the same: develop great content, get it in front of your prospects, and convert the lead traffic.