Paul Gillin

OCTOBER 12, 2011

Analytics is the business reengineering of the mid-90s. Will new tools make analytics accessible to the common business person in the same way that spreadsheets made forecasting, accessible? I think the next generation of leaders is going to be not only aware of analytics but also masters of it. Is this a generational issue?

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JANUARY 25, 2012

That’s the herd mentality at work. Surveys, A/B tests, website analytics and marketing automation are essential tools for professional marketers, but you don’t have to be a statistician to understand whether or not your campaigns are working. I couldn’t have said it better. Tip #5: Measure.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JULY 16, 2013

The key is to let the authors of the document do most of the work. We’ll use the big data analytics study from IBM that’s embedded below as an example. Outsource the Work. The secret to skimming a report without digesting it in its entirety is to let the authors do the work for you.

Research 50

Research Case Studies Validation Opt-in 50

Paul Gillin

MARCH 13, 2012

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. It may be, but Redmond has a lot of work today, Gens said.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

APRIL 27, 2012

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

OCTOBER 11, 2012

Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. You have 15 minutes to edit anything you post in a group, so check your work to make sure your description isn’t a carbon copy of the item to which you link. Use Active Voice. Write like you talk.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JULY 29, 2010

I’ve recently been working with a startup that’s developed an innovative technology that vastly improves the speed and quality of content curation. CIThread can also tie in to Web analytics engines to fold audience behavior into its decision-making. Someone has to sift through all that source information to decide what to keep.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50