Lattice

NOVEMBER 18, 2015

At Lattice, we believe that predictive analytics should be added to that list. Predictive analytics can tell you who will buy, what they’ll buy and when. How Predictive Marketing Works. From there, predictive analytics can be used to identify the unique fingerprint of your most valuable customers.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Lattice

MAY 31, 2016

As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven. Clearly, aligning data with storytelling is an issue that many B2B companies are struggling with, and will continue to work on over the next 12-18 months.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

NOVEMBER 10, 2015

Predictive analytics skills are in great demand. In terms of skills sought, analytics/predictive analytics are in high demand at more than two-thirds of organizations. Marketing teams need to better understand the implications of data science and move their organizations toward competing on analytics.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100

Lattice

MAY 24, 2016

For the past year or so, our product and engineering teams have been hard at work re-architecting our platform to help companies operationalize “Account-Based Everything” across their entire business. What good is a score if you can’t put it to work? in minutes. THEME TWO: Real-time Actionability.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

OCTOBER 29, 2015

An overwhelming majority of executives with experience in predictive analytics indicate the technology has already delivered a positive return on investment. More highly experienced enterprises report greater sharing of data and higher levels of automation. Editor’s Note: This is an excerpt from our research with Forbes Insights.

ROI 100

ROI Planning Paid Search Agency Segmentation 100

Lattice

NOVEMBER 24, 2015

Predictive as a Key Capability : I admit, I’m not just writing that predictive is a main trend for marketers because I work for a predictive marketing company. Heidi and Chris also shared the idea to consider using the marketing department as a pilot group for any broader initiatives across the enterprise.

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

Lattice

NOVEMBER 13, 2015

Year over year growth is something that all companies are looking to achieve, whether you work for a large established enterprise or an eager upstart. By incorporating predictive analytics into the mix, you can identify the right targets, plan the right strategy and get sales focused on the right opportunities.

Acquisitions 100

Acquisitions Planning Lead Ranking Lead Scoring 100