Digital B2B Marketing

OCTOBER 13, 2011

It takes longer than driving and your travel companions are not always ideal, but for many of us that work downtown, TriMet is a better overall value and experience than driving and parking. I am a digital and B2B marketer with a background in online media and analytics. Trimet ignored my tweets complaining about service.

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Service Training Twitter B2B Marketing 100

Digital B2B Marketing

SEPTEMBER 1, 2011

As Jessica Northey wrote recently, Don’t Should On Yourself and instead, find what works for you. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. In fact, you probably aren’t required to share content at all.

Social Media 100

Social Media Media Content Rules 100

Digital B2B Marketing

AUGUST 2, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. What are the most significant challenges? Share your experiences in the comments below or with me on Twitter. About Eric Wittlake. Filed under: Business , Strategy.

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Digital B2B Marketing

JULY 21, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. If you do content marketing, what is your goal and how are you measuring it? Comment below or share your reaction with me on Twitter. About Eric Wittlake.

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Peer-to-peer Content Marketing Content Demand Generation 100

Digital B2B Marketing

SEPTEMBER 27, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. This look at the new buyer and the implications listed above will continue in additional posts over the coming weeks. About Eric Wittlake.

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Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

SEPTEMBER 14, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. I would love to hear your view in the comments below, or share it with me on Twitter at @wittlake. About Eric Wittlake. Filed under: Content , In Theory , Social Media.

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Digital B2B Marketing

JUNE 16, 2011

No one is excited to work with a company that merely meets their expectations, and you need more than just a customer. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. &# if you stop marketing? Wow, You Are Amazing!

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Webcast Demand Generation Agencies Demand Generation Mobile Advertising 100

Digital B2B Marketing

JUNE 2, 2011

When I look for information on inbound marketing, I turn to HubSpot, and if I’m looking to work with anyone in the category, HubSpot will be the first company I call. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs.

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Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

AUGUST 25, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. What questions would you add, and are you hearing any of these questions asked yet? Let me know in the comments below or on Twitter. About Eric Wittlake.

Mobile Marketing 100

Mobile Marketing B2B Marketing Internet Marketing Twitter 100

Digital B2B Marketing

MAY 27, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. This post was originally published as The Three C’s of Mobile Will Change B2B Marketing on the Babcock & Jenkins blog. About Eric Wittlake. Filed under: Mobile.

Mobile Marketing 100

Mobile Marketing Blogger B2B Marketing Social Networks 100

Digital B2B Marketing

OCTOBER 6, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Share your thoughts in the comments below or with me on Twitter ( @wittlake ). About Eric Wittlake. Filed under: Demand Generation.

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Lead Scoring Lead Ranking Peer-to-peer Marketing Qualified Leads 100

Digital B2B Marketing

AUGUST 30, 2011

The role of brand in enterprise B2B marketing can be a subject of debate (my friend Maureen Blandford even wrote a book “ Branding Doesn’t Work in B2B “). I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs.

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Digital B2B Marketing

OCTOBER 4, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Please share your experience or view below or with me on Twitter ( @wittlake ). If you represent a DSP and want to prove me wrong, let’s discuss. About Eric Wittlake.

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Demand Generation Demand Buy Generation 100

Digital B2B Marketing

JULY 7, 2011

Like does not automatically create trust or a desire to work with you. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. A challenge faced by sales and marketing is the emotions that matter are not the easy ones to create.

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Digital B2B Marketing

AUGUST 23, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. But is this the only path for social media, or can activities like those outlined above drive preference? Share your view below or with me on Twitter. About Eric Wittlake.

Social Media 100

Social Media Buy Media Pricing 100

Digital B2B Marketing

AUGUST 11, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. What is keeping you from making those changes today? Share your feedback below or with me on Twitter. About Eric Wittlake. Filed under: Social Media.

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Digital B2B Marketing

JULY 6, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Can capitalism and customer freedom be complimentary, or are they at odds in any market where companies can exert control? Share your opinion in the comments below or with me on Twitter.

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Digital B2B Marketing

SEPTEMBER 22, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Share your view on this approach below or with me on Twitter ( @wittlake ). About Eric Wittlake. Filed under:

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Digital B2B Marketing

JUNE 28, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. How are you measuring the social side of social media? Share in the comments below or with me on Twitter. About Eric Wittlake. Filed under: Measurement , Social Media.

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Media Social Media ROI Media Plans 100

Digital B2B Marketing

JUNE 23, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Here are three more powerful influences than brand marketing. Your traditional cards are gone. What will your next move be? About Eric Wittlake.

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Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

JUNE 7, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Carefully consider before signing up for a product that uses your network for its own promotions: are you willing to endorse this? About Eric Wittlake.

Social Media 100

Social Media Word of Mouth Cost Media 100

Digital B2B Marketing

JUNE 1, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Start forming relationships by actively contributing value and serving the audience, not yourself, first. About Eric Wittlake. Filed under: Rants , Social Media.

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Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

OCTOBER 11, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Recommended Related Reading: Content Marketing Needs More than Content by Ardath Albee ( @ardath421 ). About Eric Wittlake. Filed under: Content , Social Media.

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Marketing Automation Services Differentiation Content Paid Search Agency 100

Digital B2B Marketing

JUNE 29, 2011

But standardizing on metrics that work for everyone will just create another click rate, a metric whose only value is its standardization and that does not represent a meaningful measurement for anyone. I am a digital and B2B marketer with a background in online media and analytics. About Eric Wittlake.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JULY 14, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Share your view or your experience with thought leadership marketing in the comments below or with me on Twitter. About Eric Wittlake.

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Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

JUNE 30, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. All pictures were taken in my garden this spring. Naturally, it is organic. About Eric Wittlake. Filed under: Social Media.

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Social Media Organization Terms and Conditions Media 100

Digital B2B Marketing

JULY 28, 2011

Unfortunately, this approach doesn’t work with social media today. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Here’s why: Scale. TV has scale at KMart today and larger changes are easier to measure.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

AUGUST 9, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Please share your thoughts and experience in the comments below or with me on Twitter. About Eric Wittlake. Filed under: Business , Strategy.

Barriers 100

Barriers Planning B2B Marketing Advertising Agencies 100

Digital B2B Marketing

AUGUST 19, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. What other ways beyond lists and filters do you use to reduce the noise and uncover content and conversation opportunities in Twitter? Share your tactics below or with me on Twitter.

Twitter 100

Twitter Work Management CAN-SPAM Social Media 100

Digital B2B Marketing

SEPTEMBER 6, 2011

Doing something that doesn’t work is learning. Continuing to do something that doesn’t work is lunacy. Marketing does not have a single right solution, understanding why something is working or not working gives you clues you need to uncover new winners and avoid potential failures in the future.

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Optimization B2B Marketing Campaigns Planning 100

Digital B2B Marketing

DECEMBER 19, 2013

Your vendor’s analytics shows that people are seeing your ad and coming to your site without clicking, but since they can’t find the offer they were looking for, the campaign is actually delivering 1,000s of people a day that just turn and leave. The Real Reason It Didn’t Work.

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Paid Search Agency Buy Work Management Marketing Management 100

Digital B2B Marketing

JUNE 21, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Does it make Facebook, with lower reported share counts, a more attractive location to focus on sharing and distributing your content, or other vertical networks? About Eric Wittlake.

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Digital B2B Marketing

NOVEMBER 7, 2013

Lattice Engines has become a recognized name in B2B marketing circles and works with a number of big names in B2B marketing, including Dell, NetApp, Kronos, CA, Adobe, Bank of America and more. Big data analytics company. Lattice delivers data-driven business applications that help companies market and sell more intelligently.

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Digital B2B Marketing

JUNE 7, 2012

If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. GA : Google Analytics. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally.

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Digital B2B Marketing

MARCH 11, 2011

When you do, here are just a few of the benefits you can expect to see: Your content will start to work for you, supporting your message rather than draining your marketing piggybank to get modest distribution. So free your content, let it start working for you. Your content was developed to support your position. Get it out of jail.

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Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

APRIL 4, 2011

In fact, you may find it works much better in some of these areas than on its own. Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Your social media program shouldn’t be confined to its own corner, however big the corner is.

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Digital B2B Marketing

MAY 9, 2012

91% of mobile workers use a smartphone for work. What’s more, many say they would be emotional (59%), disoriented (40%) or distraught (34%) if they worked without a smartphone for a week. Mobile visitors have come to expect these functions and they need to work as expected.

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