Biznology

AUGUST 4, 2014

Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. That’s OK – you can still access the analytics! Here’s a tour of the new analytics and how you can use them to maximize your social media marketing. Not a Twitter advertiser?

Social Media 80

Social Media Analytics Social Marketing Media 80

Biznology

SEPTEMBER 7, 2021

Without a plan in place for accommodating remote work or implementing a delivery service, companies found themselves struggling to adapt. However, just about every business professional can apply an agile approach to the ways they operate across their company, from working with suppliers to managing crises. Embrace business analytics.

Work Management 195

Work Management Marketing Management Terms and Conditions Training 195

Biznology

APRIL 18, 2014

As important as it is to know your audience or create content that is relevant to your marketing goals, the work you do there won’t amount to much if you’re not measuring results in some way. Do your own analytics! Your decisions should be based on your analytics – data about your content and your audience. .

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Biznology

APRIL 8, 2013

To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. Entrance Keywords.

Analytics 80

Analytics SEO Long Tail Marketing Marketing Analytics Tools 80

Biznology

SEPTEMBER 17, 2012

The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Google made available sophisticated analytic software for free. Or two or three?

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Biznology

MARCH 14, 2013

Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. How is your search marketing working? Your analytics are essential to your initial search marketing plan and improvement plans. Are you getting the results you want?

Search Marketing 80

Search Marketing Analytics Marketing Analytics Tools Planning 80

Biznology

AUGUST 20, 2014

They’re not seeing the ROI they’ve come to expect from search overall, and increasingly worry that their search marketing activities aren’t working. Which begs the question: does mobile search work? What makes them think that mobile search doesn’t work? Mobile search does work, no doubt about it. Read on and see.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Biznology

SEPTEMBER 2, 2011

I’ve worked with Marshall off and on for many years, hiring him on my analytics team at IBM ten years ago and working with him on client projects since. And Marshall does mention Converseon in the book, for whom I work as Chief Strategist. So, if you are looking for a critical review, look elsewhere.

Social Media 80

Social Media Analytics Media Ideal Customer Profiles 80

Biznology

NOVEMBER 10, 2011

Most of you probably also know that I have over 20 years experience in text analytics (OK, I am old). So, you might be wondering how social media and text analytics work together. I mean, if you work for T-Mobile, you’re fine. It might sound like magic, but it actually works.

Analytics 80

Analytics Vendors Social Media Paper 80

Biznology

OCTOBER 29, 2015

But at big companies, the kind that I work with, folks continue to wrestle with whether the old-style marketing organizations ought to be merged with the new cool digital folks. Do we take the people doing the old-fashioned work and group them with the newfangled social/search/local/mobile mavens? Better analytics.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Mobile Advertising Mobile Marketing 80

Biznology

MARCH 23, 2012

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Google Groups.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

APRIL 6, 2022

So the talent pool for senior-level, well-versed experts is limited, and most of them work at big companies. In many cases, people shopping for a social media agency don’t actually work in the social media field. How many people work on social and what is their experience level? So how do you find a good social media agency?

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Biznology

MAY 14, 2014

Your website needs to work. But what does “working” really mean? Here are a few thoughts on what you should be paying attention to as you plan and build – or rebuild – your website to be sure it “works” as a marketing tool. The post Eight ideas for building a website that works appeared first on Biznology. That’s obvious.

Work Management 80

Work Management Marketing Websites Ad Building Marketing Management 80

Biznology

MAY 2, 2019

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. If you aren’t prepared to do something with those analytics they don’t matter. We need to be thinking about automation of that instead to cut down on your work and make it do-able. 0:00 Intro. 14:35 Walmart is doing AI.

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

Biznology

AUGUST 3, 2017

Worse, I still work with B2B clients who not only do not understand the value of digital marketing, but they don’t even understand the value of any marketing at all. After all, if the numbers show that digital marketing is working, why not spend more on it? Lack of analytics. So, if analytics won’t persuade them, what do you do?

Paid Search Agency 136

Paid Search Agency Marketing Analytics Tools Companies Correlation 136

Biznology

OCTOBER 13, 2020

Bad data is an entirely different story — like the clients we’ve seen with analytics racking snippets installed on their staging sites, effectively double-counting visits and and engagement. The real question is how to identify good marketing metrics from bad. First, let’s be clear that we are talking about metrics, not data.

Advertising Agencies 197

Advertising Agencies Vendors Marketing Lead Scoring 197

Biznology

FEBRUARY 1, 2018

In my work with clients, there are typically a few ways that this works: Marketing and IT work together. Marketing has the budget but IT manages the work. No matter how IT and marketing work (or don’t work) together, integrating a marketing technology stack is either expensive or problematic, or both.

Work Management 172

Work Management Marketing Management Vendors Gartner 172

Biznology

NOVEMBER 25, 2019

Essential aspects of marketing and advertising and even customer service have always been extremely hands-on and took a lot of work—especially if you have taken the time to get your app into a number of app stores across a number of platforms such as Apple iOS and Google Android. At least for me. I didn’t know.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

JANUARY 5, 2021

One thing is clear entering 2021, most businesses will continue to amplify their reliance on technology, particularly in work-from-home environments, schools, entertainment, and manufacturers that have implemented automation solutions to increase efficiencies and offset the loss of skilled workforce.

Business 181

Business Fulfillment Amazon Paid Search Agency 181

Biznology

OCTOBER 5, 2017

Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” ” But is this technique working the way we’d like? I’m working with a smart yet stressed-out client. Look at your analytics.

Social Media 150

Social Media Activities Organization Media 150

Biznology

APRIL 6, 2018

But viewing actually varies very little across the work week (17% ±1%). Video analytics. 77% of companies use some kind of analytics to measure video effectiveness. Obviously, the larger your video budget, the more you care about using analytics. Weekends account for 15% of views. You really need to get to the point.

Trends 158

Trends Video Marketing Correlation Business 158

Biznology

JUNE 28, 2021

Tune in to hear more of Kristen’s excellent, concrete advice, from holding popup communications meetings with managers to structuring the return to work so that management experiences the transition first. The approach enables the communications team to adjust strategy and ensure they are communicating the right information at the right time.

Conversion 104

Conversion Transparency Guidelines Sales Qualified Leads 104

Biznology

SEPTEMBER 19, 2019

I was at the Marketing Analytics Summit a few weeks back, and talked to a lot of people who felt that: Measurement was really important Measurement was really, really hard. But this can’t be a reason to give up on analytics. So how do you work on this? Are you driving sales? Data is the new application.” But wait a minute.

Top of Funnel 91

Top of Funnel Business Marketing Qualified Leads MQL 91

Biznology

FEBRUARY 28, 2018

Search, social, analytics, content, commerce, CRM, web, and mobile will all come into play. This means breaking down silos and working in cross-functional teams that focus on moving fast, continuous improvement, optimization, and failing forward to deliver more value to customers. Marketing transformation.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

Biznology

JANUARY 21, 2021

Knowlede on global talent expectations and how to have a flexible work-from-home policies and robust capabilities, post-COVID. Has an understanding of employee burnout and how organizations will be forced to addressed burn-out solutions for employees working longer hours and juggling increasing family obligations that accompany the pandemic.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Biznology

SEPTEMBER 1, 2017

I am often working with companies and individuals on improving their digital marketing skills and I like to remind them that merely upgrading their skills is not sufficient. I remember almost 20 years ago when I was made the manager of IBM ’s Digital Analytics team. Everyone here is working flat-out.”. You get the picture.

Work Management 159

Work Management Paid Search Agency Marketing Report Comparison 159

Biznology

JUNE 1, 2017

See how it seems to work. You can use a site search analytics tool, such as SoloSegment Site Search Inspector [Full disclosure: I am their Senior Strategist] to check whether searches are successful or not. They need their algorithms tweaked, their defaults messed with—they don’t always work so well out of the box.

Clickthrough 137

Clickthrough Elasticity Click Rate Sample 137

Biznology

OCTOBER 1, 2018

Mobile technology allows you to work in more locations, too. For example, it can take care of email marketing, social media management, and analytics. Big Data Analytics. Large companies have used data analytics for years, but analytics tools are now becoming more accessible to small companies.

Small Business Marketing 128

Small Business Marketing Marketing Automation Services Work Management Business 128

Biznology

JANUARY 2, 2017

No one wants to hire an old guy for digital marketing consulting or for technology projects—and that’s your line of work. But maybe they can learn from me on text analytics, machine learning, and data analytics to fuel content marketing. Instead, I’ll work with your competitor to put you out of business.

Work Management 0

Work Management Consulting Paid Search Agency Analytics 0

Biznology

JUNE 30, 2016

You probably are familiar with both content marketing and big data as concepts, but maybe you haven’t considered how they work together. The way to identify these people is by employing analytics. Content marketing’s goal is to attract people to your product, but without data, you are shooting in the dark.

Content Marketing 143

Content Marketing Content Viral Marketing Analysis 143

Biznology

MARCH 21, 2018

I’ve had this experience despite working with talented experience designers, content people, and developers. How well do these owners/approvers work together? Make sure you have good analytics tools in place, and that you have accurate data on the current state. Prove that it works. Who are the owners and approvers of.

Customer Satisfaction 174

Customer Satisfaction Landing Pages Deliverability Banners 174

Biznology

JUNE 15, 2020

Investigate Analytics. An analytics tool could answer those questions and others. A recent report examined how businesses use analytics since the coronavirus pandemic began. Improving efficiency was the fastest-growing use case for companies depending on analytics.

Efficiency 104

Efficiency Tips Cold Calling Business 104

Biznology

OCTOBER 27, 2017

But even using good old Google Analytics , you can see what companies have visited your website and develop strategies for how to take advantage of this information. But any sales person who is already working the account will want to know about the fresh activity. In B2B, it’s about quality, not quantity. Embrace your data.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

JANUARY 19, 2021

The future involves shared data and analytics, e-commerce, value selling, emotionally intelligent customer service, along with the discounts, rebates, and incentives designed to encourage them. Please share a few of the big ideas you’re working on. How can readers keep an eye on your work? Thanks, Mark.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Biznology

SEPTEMBER 6, 2018

That headline isn’t fair to everyone, because some marketers are really working to make site search better. If you look at your analytics, you will probably find that your site search results page is in the top 10 of all pages on your site. And that’s not because it works so well. But guess what? Yes it does.

eCommerce 130

eCommerce Search Marketing Analytics Conversion Rate 130

Biznology

DECEMBER 4, 2019

Branded content is driving a lot of page views at the Beeb, as the Brits lovingly refer to it, and the reason is because of all the work that the media company puts into their creation, working with ad partners, their marketing teams and editors. The second piece is from Chris Penn , who does excellent marketing research.

Social Media 156

Social Media Dwell Media B2B 156

Biznology

MAY 2, 2018

And try to pick things that you can change back if it doesn’t work. I don’t have enough analytics. The fastest way to get support for improving the analytics system is to start making decisions based on the inaccurate numbers–they will be very interested in improving the accuracy.

Paid Search Agency 198

Paid Search Agency Amazon Analytics SEO 198