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OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

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OCTOBER 11, 2023

And the hallmark of a good marketing department is simply that it works. And any shared resources, like operations or analytics, should be clearly defined. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis.

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Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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DECEMBER 7, 2023

Your team uses tricky workarounds to bypass processes that aren’t working. A few to consider include your CRM, of course, but also things like analytics and data platforms, your CMS, webinar platforms, and any other functional tools such as survey apps, chatbots, and sales tools. It’s difficult to use. Sound familiar?

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MAY 1, 2018

Marketing Basics: the best marketing minds are a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically.

Marketing & Strategy 103

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SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). We love using Google Analytics to find this data. Everybody wants them, right? The challenge is that algorithms are a moving goalpost – and hey, let’s not sugarcoat it: SEO is hard.

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NOVEMBER 27, 2023

Thankfully, marketing automation removes much of the work involved by allowing marketers to set up rules indicating which behaviors and characteristics qualify contacts to be automatically entered into a certain group. As you work to get aligned, connect with your sales team and consider asking the following questions.

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SEPTEMBER 24, 2023

The posts tend to be high-quality and the conversations among the group’s 33,000+ members are very action-oriented, with real humans asking for advice on topics like setting up software integrations, choosing the best deliverability analytics tool, and lively discussions about Apple’s latest privacy policies. Plus, there are too many polls.

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