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FAQ drops and other SERP feature landscape changes

Kevin Indig

🔍2/ Analyzing the impact You can clearly see the difference between mobile vs. desktop FAQ rich snippets in Semrush for keywords Wikipedia ranks for.    Why Wikipedia? The Semrush report shows FAQ rich snippets present in the search results for Wikipedia’s keywords. It’s a vital analytics skill.

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9 Google Analytics metrics every marketer should know

Biznology

Photo credit: Wikipedia. The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. How do you navigate Google Analytics.

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When will Web Analytics catch up with mobile usage?

Biznology

Image via Wikipedia. No matter what you think you mean by mobile, I can wager that your analytics vendor is counting something else. A few months ago, I asked the musical question, "Is the mobile activity you are counting really mobile? " The musical answer was, "no."

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AI in marketing: 7 areas where it shines and struggles

Martech

Surfacing insights Tools like Google Analytics are using AI to surface insights from your data. Dig deeper: ChatGPT to support digital experience analytics Where AI struggles We are not being replaced by AI — yet. If someone wants the facts about B2B marketing, they should go to Wikipedia. That’s probably for the best.

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Should you block GPTbot?

Kevin Indig

That signal can come by valuing sources like the New York Times (professionals) or Wikipedia (moderation) higher than UGC, like Quora responses. Getting good data is difficult for AI model builders because they need signal that content is of high quality.

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Why Great Content Design Drives More Traffic

Convince & Convert

Building the “Wikipedia of your industry” The value of the missing stat. If you’re publishing a ton of evergreen content that’s relevant for a long duration, you can drop the dates because what you did is exactly what we all should do— create the mini version of Wikipedia for your industry.

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How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina

ClearVoice

Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. Check out the Analytics account of a mature content marketing program. It’s the mini-version of Wikipedia for your industry. Who ranks ? Pause your advertising.

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