Sales Engine

AUGUST 22, 2016

“We really wanted to create an environment where we could go out and actively seek prospects that want to receive this information, and we knew we needed some external expertise from a firm that could also provide us with a fractional marketing team in the areas of content creation, distribution, metric tracking, analytics and CRM integration.”

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Sales Engine

AUGUST 22, 2016

“We really wanted to create an environment where we could go out and actively seek prospects that want to receive this information, and we knew we needed some external expertise from a firm that could also provide us with a fractional marketing team in the areas of content creation, distribution, metric tracking, analytics and CRM integration.”

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Sales Engine

MARCH 17, 2016

Of course, gathering those insights requires tools like marketing automation software and website analytics, but if you’re using those tools properly, you can have an unprecedented level of visibility into how prospects are engaging with your brand. A great logo and a beautiful website may or may not attract visitors to your product.

Budget Programs 168

Budget Programs Content Marketing Brand Identity Branding 168

Sales Engine

NOVEMBER 3, 2017

Calculating ROI The design of a website, logo, or email campaign can shape a positive image of a company. With the right analytical tools, you can quantify your ROI. A great logo and a beautiful website may or may not attract visitors to your product. How many leads turned into sales? How much revenue was generated?

Brand Identity 149

Brand Identity Branding Budget Programs Marketing Automation Services 149

Sales Engine

JANUARY 12, 2016

I’m a big fan of analytics,” he says, discussing the recent recruitment of his department’s first analytics expert, tasked to dig into the numbers and track what is working and what isn’t. That’s why our data analytics people are so important.” Sreenivasan also warns content marketers not to reinvent forms of communication.

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Storytelling 120

Sales Engine

JANUARY 12, 2016

I’m a big fan of analytics,” he says, discussing the recent recruitment of his department’s first analytics expert, tasked to dig into the numbers and track what is working and what isn’t. That’s why our data analytics people are so important.” Sreenivasan also warns content marketers not to reinvent forms of communication.

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Storytelling 120

Sales Engine

MARCH 13, 2017

Calculating ROI The design of a website, logo, or email campaign can shape a positive image of a company. With the right analytical tools, you can quantify your ROI. A great logo and a beautiful website may or may not attract visitors to your product. How many leads turned into sales? How much revenue was generated?

Brand Identity 120

Brand Identity Branding Budget Programs Marketing Automation Services 120