Paul Gillin

JULY 29, 2010

Connections to popular content management systems make it possible to automatically publish content to a website and even syndicate it to Twitter and Facebook without leaving the CIThread dashboard. CIThread can also tie in to Web analytics engines to fold audience behavior into its decision-making.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

JANUARY 25, 2012

Surveys, A/B tests, website analytics and marketing automation are essential tools for professional marketers, but you don’t have to be a statistician to understand whether or not your campaigns are working. Facebook’s built-in analytics give you a pretty good idea of what’s sparking conversation on your page.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JANUARY 16, 2012

It’s like Moneyball: analytics + baseball = new game.” We need deep analytics around everything in the organization. Noting that 30% of customers abandon Web pages within five seconds, he highlights the close-to-real-time analytics built on top of a scalable social network. “This is rethinking.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Effective CRM requires discipline to capture every customer contact from initial website visit through sale and continuing with ongoing support. Web analytics today deliver unprecedented insight about online interactions.

ROI 50

ROI Paid Content Social Marketing Webcast 50